Qualitative research aims to gather an in-depth understanding of human behavior and the reasons behind people's actions by investigating the why and how of decision making, not just what, where, when. Researchers may use approaches like grounded theory, narratology, ethnography or shadowing to collect data. Quantitative research refers to the systematic study of social phenomena using statistical, mathematical or computational techniques to develop and test hypotheses and theories, with measurement being central to quantify relationships between variables.

1. Qualitative and cuantitative
article
Yaily Gambín
Adrianna López
María Tereza Salamanca

2. Qualitative article
• Qualitative research is a method of inquiry employed in many different
academic disciplines. It aims to gather an in-depth understanding of
human behavior and the reasons that govern such behavior. The
qualitative method investigates the why and how of decision making, not
just what, where, when. Qualitative researchers may use different
approaches in collecting data, such as the grounded theory
practice, narratology, storytelling, classical ethnography, or shadowing.

4. Quantitative article.
Quantitative research refers to the systematic empirical
investigation of social phenomena via statistical, mathematical
or computational techniques. The objective of quantitative
research is to develop and employ mathematical
models, theories and/or hypotheses pertaining to phenomena.
The process of measurement is central to quantitative research
because it provides the fundamental connection between
empirical observation and mathematical expression of
quantitative relationships.