nea brief

1. --------Level Media studies . Harlow College
A Level Media Studies H409/03/04 Making media
Non-Examination Assessment (NEA) Briefs
Issue date 12 June 2019 & 14/06/2019
INSTRUCTIONS FOR CANDIDATES
 You must not reproduce an existing media product.
 Group productions are not permitted but unassessed learners and others may act in,
or appear in, the media production. In addition, unassessed learners and others may
operate lighting, sound, recording and other equipment under your direction if
required.
 You must use original footage, images and/or text within your production.
 This NEA task is for candidates examined in 2019.
INFORMATION FOR CANDIDATES
 The total number of marks available for the NEA component is 60. (30% of A level)

2. Guidance
Teachers can review learners’ work before it is handed in for final assessment. Advice must remain
at the general level, enabling learners to take the initiative in making amendments. One review
should be sufficient to enable learners to understand the demands of the assessment criteria.
Statement of Intent
Learners must complete a Statement of Intent for their own media production which must be
submitted with their production. A penalty will be applied if it is not supplied to the teacher with a
learner’s final production (see Section 3f of this specification for more details). The Statement of
Intent needs to outline the ways in which the learner proposes to use the four areas of the media
theoretical framework to communicate meaning and meet the requirements of their chosen brief,
set by OCR.
Learners must complete the Statement of Intent document using approximately 500 words. A
template will be provided on the OCR website for guidance.
Teachers should refer to section 2f of the specification for further guidance on preparatory activities
(research and planning), production rules and guidance and submission guidance.
Teachers can:
 explain the purpose of their chosen media brief
 advise on resources for individual productions
 train learners to use any necessary technology or software needed for the production
 alert the learner to key things that must be included in their final production
 review learners’ work before it is handed in for final assessment (this includes rough cut
edits).
Advice must remain at the general level, enabling learners to take the initiative in making
amendments. One review should be sufficient to enable learners to understand the demands of the
assessment criteria.
Teachers must not:
 practise the learner’s chosen media brief with them
 give detailed advice and suggestions as to how the work may be improved in order to meet
the assessment criteria; this includes indicating errors or omissions
 personally intervene to improve the presentation or content of the work.
Providing that advice remains at the general level, enabling the learner to take the initiative in
making amendments, there is no need to record this advice as assistance or deduct marks.

3. Brief 4

14. Checklist for the NEA brief
LEARNERS – THIS DOCUMENT IS SUBJECT TOUPDATE
YOURBLOGGERWILLNEEDTO HAVE THE FOLLOWING BLOGGERTITLES. The set workneedsto becompletedbythe end ofDecember…..!
Blog Post name Blog post labels Brief description
Planning - Audience Research Audience Research Audience research using segmentation models, GEARS, Uses and
gratification
NEA Brief NEA Brief Copy of the NEA brief
Planning Casting Document Planning, Casting
Document
Images of cast, description of why they were selected linked to audience
research
Construction - Music Video Editing Construction, Music
Video Editing
Screen shots and description of the steps involved in video editing
Construction - Final music Video and evaluation Construction, Music
Video
Embedded music video with YouTube link and evaluation against
statement of intent.
Construction - First draft music video and
evaluation
Construction, music
video
Embedded music video with YouTube link and evaluation against
statement of intent.
Construction – website draft design Construction, web site Screen shots and description of the steps involved in website
construction, including layout design, choice of font, font colour and text
hierarchy, links to other sites e.g. social media, record labels, etc.
Construction – website final design Construction, web site Screen shots and description of the steps involved in website
construction, including layout design, choice of font, font colour and text
hierarchy, links to other sites e.g. social media, record labels, etc.
Construction Logo design Construction, Logo
design
Screen shots and description of the steps involved in website
construction, including layout design, choice of font, font colour and text
Planning - Location Scouting Planning, Location
Scouting
Preliminary planning of shoot locations including description of why
locations were selected based on Audience research.
Planning – Band name Planning , Band name Mind map of band names and an explanation of how the final band
name/artist name was chosen – linked to audience research.
Planning - Permission to shoot Planning, Permission
to shoot
Signed paperwork where appropriate for shot locations.
Planning - Risk assessment Planning, Risk
assessment
Risk assessment paperwork to be signed off by tutor
Preliminary task – Video edit Preliminary task,
Video edit
Embedded music video with YouTube link and evaluation (what can be
improved, what have you learnt for your own video production)?

15. Planning - Pitch Planning, Pitch
Planning – Props and costume Planning , Props and
costume
Images of Props and costumes required for the shoot including a
description of why they were sourced linked to audience research.
Planning - Release Forms Planning, Release
Forms
Signed paper work from actors
Planning – Story board first draft Planning, Story board Scanned storyboard with tutor assessment feedback for improvement
Planning – Final Story board Planning, Story board Scanned storyboard to include timings, variety of shots
Planning – shot list Planning, shot list Table containing shot types
Planning - Synopsis Planning, Synopsis Summary of the narrative 500 words
Planning Statement of Intent Planning, Statement
of Intent
Statement of intent approx. 500 words for both the video and web design
linked to the media framework (LIAR)
Planning – Music Video ideas Planning , Music
Video ideas
Power Point of 3 music video ideas with explanation of why one idea was
carried forward…
Research Music video genres Research, Music video Analysis of music genre conventions ??
Research – Textual analysis Music video 1 Research, Music video Prezi with embedded video files and detailed textual analysis, IDEAS
FROM THE VIDEO TO BE IDENTIFIED BY STUDENT FOR
IMPLEMENTATION IN STUDENTS VIDEO
Research – Textual analysis Music video 2 Research, Music video Prezi with embedded video files and detailed textual analysis, IDEAS
FROM THE VIDEO TO BE IDENTIFIED BY STUDENT FOR
IMPLEMENTATION IN STUDENTS VIDEO
Research – Timed analysis Music video Research, Music video EMBEDDED MUSIC VIDEO with a sequential analysis of the types of shot
used, use of text, sound, camerawork, editing over time e.g. 10 – 15
second time points…
Research – textual analysis Website design 1 Research, Web site Powerpoint - Analysis of a website using textual analysis, mode of
address, shot type, layout, links , font type, size, logo, how does the
design link to the target audience.
Research – textual analysis Website design 2 Research, Web site Powerpoint - Analysis of a website using textual analysis, mode of
address, shot type, layout, links , font type, size, logo, how does the
design link to the target audience.