The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for the SEO of Homeaway.nl. Some strengths include its SEO friendly CMS, large amount of content, and decent domain age and rankings. Weaknesses include less backlinks and social media presence than competitors. Opportunities exist in improving page speed, increasing backlinks through social media, and user generated content. Threats include increased competition activity and potential regulatory changes.

1. SWOT Analysis SEO Homeaway.nl
Presented by Arjan Bakker
Made by Arjan Bakker

2. Strenghts
Made by Arjan Bakker
• SEO friendly CMS
• Huge amount of content (1.4M)
• Decent rankings
• Decent domain age (7 years)
• Good amount of backlinks (45k)
• Good amount of overall traffic (220k)

3. Weaknesses
Made by Arjan Bakker
• Competition has older Domains (13-18 years)
• Competition has more backlinks
• Competition active on social media
• Poor amount of fresh content created, other then new
properties
• Property detail page seo unfriendly url
• Limited innerlinking
• Browser issues, 404,
• Relatively low speed of loading page (HTTP requests)
• No XML
• No social media activity
• No video

4. Opportunities
Made by Arjan Bakker
• Increase backlinks using social media
• Implement user generated content
• Increase Page load speed
• Indexing
• Optimization of PPC
• Co-citation

5. Threats
Made by Arjan Bakker
• Competition increase SEO activity
• Competition increase social media activity
• Competition increases PPC activity
• Regulations change
• Security

6. Comparisons
Made by Arjan Bakker

7. Comparisons
Made by Arjan Bakker

8. Comparisons
Made by Arjan Bakker

9. Comparisons
Made by Arjan Bakker

10. Comparisons
Made by Arjan Bakker

11. Comparisons
Made by Arjan Bakker

12. Comparisons
Made by Arjan Bakker

13. Comparisons
Made by Arjan Bakker

14. Made by Arjan Bakker
Comparisons

15. Made by Arjan Bakker