Draft of a pitch deck to create a Cab and Blanche Calloway Cooperative Cultural Production Center in Baltimore.

1. PITCH DECK
Blanche & Cab Calloway House
“I went way out west, and I did my best,
then I came back east to spend my grease.”

2. The Blanche and Cab
Calloway Cooperative
& Cultural Center
Cooperation is at our center.

3. ABOUT US
The Camay Calloway Murphy Foundation
Named after the oldest daughter of Cab, Camay inspired
the preservation of her father’s legacy to her children who
in turn named their foundation after her.
A gifted and generous educator, Camay knows firsthand,
the transformative power of art. Her work builds upon the
legacy of her father through education, or the successful
transfer of knowledge.
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4. PROBLEM
We have lost generations to poverty, drugs
and blight.
o This cripples American productivity and destroys families as
shockwaves of hopelessness and despair hit each person.
Everyday, they are reminded of their poverty.
o Unable to overcome the weight, coupled with the human
propensity for imitation; the cycle is repeated with each
subsequent generation.
o Drugs are used to make the inevitable tolerable leading to
an anesthetized suicide instead of education.
o Boredom, social media, the education system and addiction
itself are contributing factors to drug addiction.
o Seen as a viable occupation, lifestyle – no alternative.
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5. SOLUTION
o There needs an individual vision of success, achievement and
possibility – self esteem.
o Occupational training that is relevant, interesting and in some
way familiar or seen as useful or valuable and attainable.
o It requires convenience, sustenance, technology and an ease of
use.
o Patience and a range of emotional responses.
o Exposure and caring, sincerity and empathy.
o Economic development
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6. The Cultural Cooperative.
“Working together works.” – Lou Fields
Interest,
training,
mentorship
Find out what young people are
interested in and begin to train and
mentor using natural talents.
Technology
,
production,
distribution
The cooperative is a factory that
leverages technology to produce
cultural goods for distribution.
Performance
, rehearsal,
assemblage
To grow, people need a safe place
to experiment, create and research.
Marketing
, Media
and
Clothing
Commerce through fashion, and
marketing services are key for short
term income.
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7. Like nothing you have
seen before.
A cross generational culture factory.
o Locals come to gain skills in a safe place.
o Visitors travel to see the unique features.
o Professionals work here for the opportunity to train,
perfect and network.
o Investors arrive to influence the future.
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8. 6
A music studio, broadcast facility, ad agency and trade school
All in one with ancillary services such as seamstress,
photography, social media marketing and merch.
Everything an artist, author or singer would need to be
successful in one location.
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9. BUSINESS MODEL
The Cooperative is maintained by financially through the production
of culture – music, spoken word, video, photography, and literature.
Recording artist
arrives
Artists pay a 5-figure fee for 15
hours of studio time and access
to the space. They must bring
or hire all the personnel
necessary for their creative
work. Their production schedule
is locked in and coordinated.
Production, performance
Artist may select to produce or
perform first and may record the
live performance or in the studio.
Wardrobe, photography, music
video, press release and
biographies are all done and sent
to marketing.
Marketing and merch
Editing and refinement as Web
pages, social media, and
merchandising all set up. Local
media are involved, and home
concert is booked and sold.
Television interviews, swag, (t-shirts,
hats, etc) and marketing done.
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Distribution and graduation
Artist leaves facility with album,
wardrobe, merch, social media,
website, press release,
photography, music video,
interview, swag and merch. First
concert is arranged and sold.

10. MARKET OPPORTUNITY
Not limited to musicians, may include authors, performance artists,
athletes, celebrities, designers, CEOs, teachers and others who may want
to produce, package and distribute to an international audience.
2020 projected
value of media &
entertainment
industry
According to PwC the media and entertainment industry should
continue to grow. In 2017 it was responsible for 666.9 billion dollars
of revenue. Digital music streaming should see 18bn in revenue in
2021 and online video will be 82% of all online traffic while the
global Internet advertising market hits 88bn in revenue.
2020
projected
impact of
5G
Increased download speeds and more efficient viewing experience
is expected to lead to mobile telephone communications taking up
4.9% of the global gdp by 2021 due to the introduction of 5G
technology into the mobile media market.
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11. MARKET
OPPORTUNITY
As bandwidth grows, the demand for quality,
consistent content becomes more important
particularly as associated with brand.
BILLION
Music
Recording
BILLION
Apparel
Industry
TRIILLION
Entire
entertainment
and media
Industry
The cooperative has a stable financial foundation because it is in 5 different
markets – music recording, apparel, media/entertainment, merchandising and
digital marketing. Further the cooperative should expect revenue from OTT.
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12. Why not just leave
things as they are?
What exactly is gained by combining marketing with
performance and production?
MTV
o Combines marketing and production, but its programming is
corporate and therefore inorganic, not grass roots – found a
premium audience and build shows around it.
Recording Studio – Motown – Warner Bros.
o Combines culture production with branding but limited to one or
two aspects. Is not a comprehensive solution for artists. Does
not educate them or give a platform for success. Money is
invested, artist does not have to pay tuition.
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OTT
o Over the Top of Television – subscription-based programming
available on digital TV services like Apple, Amazon, Google
TV, YouTube, etc. Source of revenue for the cooperative.
Allows others to see what we are doing.
Trade School – Ad agency
o Takes natural born talent, interest and gifts and refines them for
professional use. A bridge to higher learning, peer to peer
interactions, combines networking with opportunity for
advancement.

13. COMPETITION
More Convenient
Less Convenient
More Expensive Less Expensive
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Calloway Cooperative
Live performance
broadcast or recording
Live performance
YouTube/Digital
Recording on
your own
Marketing on
your own
Recording studio
Using organic
Resources only

14. GROWTH
STRATEGY
Ensuring a sustainable
future to produce
culture.
The founders
The popular make it so
o By having the founders of the
institution record first we have
already established both the
reputation and popularity all at
once.
The future
Each one teach one.
o Through the Foundation’s grant
program young people are
encouraged to record and
make use of the space.
o As a policy, each employee of
the cooperative is responsible
for training at least one student
per quarter.
Putting it all together
Ain’t gonna let nobody turn me around
o The location and the studio
take on mystical proportions
and artists reserve this
experience for their most
valued creative work.
o It is also the known as the place
where young artists make the
transition into the bigtime. The
factory is proving ground.
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15. SUMMARY
Our solution to prevent continued decline.
o People need something to do, something to believe in.
o The opportunity to create and learn while making money
is both rare and highly desirable.
o If we added formal structure to the arts profession, it
should become more efficient.
o If we provide an opportunity and a clear career path,
then we reduce risk, and we allow creatives to do what it
is they are best at and enjoy doing.
o We use the platform provided by the past to project
ourselves into the future.
21 Cab Calloway Cooperative and Cultural Center 08.26.2019

16. THANK YOU!
Peter Brooks
Phone:
202-210-8816
Email:
Brookspeter@msn.com
Website:
http://www.thecallowayhome.org