![Product Recognition. Mirror recognizes
products in fitting room (RFID) and
identifies other sizes, colors available
for immediate try-on.
Cross-Sell & Suggestions. This would
go well with… and people also
bought…
Mobile “Save” Session. Easily push
items to mobile-web session using
SMS/URL.
Associate Communication. Get a stylist
and request items at a moment’s notice.
Send to basket. Send selected items
in fitting room straight to checkout for
expedited mobile checkout.
Purchase & leave [future], allow for
in-room purchasing, deactivate
Adjust lighting. Adjust to user
preferences – either actively or
according to existing profile…
connected fitting room](https://image.slidesharecdn.com/nrf15rdi011115jfv2slideshare-lr-150111144313-conversion-gate02/85/NYC-Retail-Guide-2015-43-320.jpg)
![connected app
Beautiful Ecomm. Beautiful, streamlined
ecomm experience.
PayPal Mobile Checkout. Frictionless,
easy.
Engagement Engine. Utilize ebay-inc
mobile tech to intelligently interact w/
consumers.
Social Integration. Allow her to connect
w/ Rebecca, the brand, and the
lifestyle.
In-Store ID. Utilize geo-tech to “auth-
in” upon entering stores
Contextual In-Store Info. Using
beacon or other hyper-local tech
PayPal Check-in [future]. For
streamlined POS checkout
In-aisle checkout [future]. Allow for
seamless checkout of items < $100,
using PayPal + RFID integration
Fitting Room Auth. [future]
Seamlessly authenticate into fitting
room for lighting, music, and mobile
preferences. (Save to social, share w/
contacts, etc.) (future release)](https://image.slidesharecdn.com/nrf15rdi011115jfv2slideshare-lr-150111144313-conversion-gate02/85/NYC-Retail-Guide-2015-44-320.jpg)
![connected associate
Fitting Room Sync. Allow for Session
sync, communication w/ consumer, and
indicate clothing requests…
Customer Communication. Simple, fast
means of allowing the associate to
communicate to the fitting room.
Seamless Checkout. Push fitting room
experience to checkout flow.
Clienteling [future]. CRM tie-in to allow
for 1:1 experiences, out of the gates.
Insight + Intel [future]. Provide
consumer details for future visits and
intelligent marketing.
PayPal Checkout. For streamlined
POS checkout.
Cross-Sell. Systematic in addition to
real-time suggestions by associate.](https://image.slidesharecdn.com/nrf15rdi011115jfv2slideshare-lr-150111144313-conversion-gate02/85/NYC-Retail-Guide-2015-45-320.jpg)
Uploaded byRetail Design Institute
NYC Retail Guide 2015
The document is a guide to exciting new retail stores in New York City presented at the National Retail Federation's Big Show 2015. It highlights various innovative retail concepts, notable brands, and unique store experiences aimed at enhancing customer engagement. Key case studies include Rebecca Minkoff, Lululemon Athletica Men, and BucketFeet, showcasing the integration of technology and storytelling in modern retail.
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NYC Retail Guide 2015
- 1. NYC RETAIL GUIDE EXCITING NEW NYCSTORES THAT DESERVE A VISIT! Sunday, January 11th 1:00 – 2:00pm Level 1 EXPO Hall, EXPO Stage Jacob K. Javits Convention Center New York, NY 10018 Digital map available at retaildesigninstitute.org Presented at the National Retail Federation’s Big Show 2015: EXCITING NEW NYC STORES THAT DESERVE A VISIT! Sunday, January 11th 1:00 – 2:00pm Level 1 EXPO Hall, EXPO Stage Jacob K. Javits Convention Center New York, NY 10018
- 2. Content • Introduction. • Highlights& Case studies: Rebecca Minkoff, T2, Lululemon Athletica Men. • Must sees. • Q&A: Takeaways & Downloads.
- 3. Introduction • About theRetail Design Institute • Session Speakers & Content • Navigating NYC
- 4. www.retaildesigninstitute.org 4NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 14+ Chapters Atlanta Southeast, Boston, Chicago, Madrid/ Barcelona, Minneapolis/ St.Paul, New York, Northern California, Ohio, Sao Paulo, Seattle, Southern California, St Louis, Sydney/ Melbourne, Toronto. A nonprofit representing the retail industry's creative professionals founded in 1961. •Networking •Education/ Internships •Professional development/ Trends/ Industry News Introduction | About the Retail Design Institute 60+ Events in 2014 • International Store Design Competition 44th Year & Gala Event • Student Store Design Competition • Collaborate
- 5. www.retaildesigninstitute.org 5NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 James Farnell, International President, Retail Design Institute. Creative Director, Little. Mark Landini, Creative Director, Landini Associates. Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff & Ben Minkoff. Healey Cypher, Head of Retail Innovation, eBay. Megan Dolce, Store Manager, Lululemon Athletica Mens. Introduction | Speakers
- 6. www.retaildesigninstitute.org 6NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Inspiration can be found throughout New York with new stores popping up each week. We’re delighted to have curated a tour of the latest retail concepts in NYC & to share our thoughts on what it takes to create memorable store experiences. Introduction | NYC Retail Guide
- 7. www.retaildesigninstitute.org 7NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 In this presentation we’ll take a look behind the curtain with Emily Culp (Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology driving Rebecca Minkoff's latest digital store experience. Enjoy a virtual cup of tea with Mark Landini, Creative Director of Landini Associates as he share's his passion for retail, embodied in their latest award winning creation for Australia's 'T2' brand. Discover how Megan Dolce & the team at Lululemon are getting personal with a custom product offer available at their recently opened men's store. Introduction | NYC Retail Guide
- 8. www.retaildesigninstitute.org 8NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 We’ll show you where to look for… • Promising, exciting and engaging retail concepts. • The latest in merchandise assortments . • New experiences that encourage dwell time. • Revolutions in visual merchandising, technology, branding and design. Introduction | NYC Retail Guide
- 9. download at retaildesigninstitute.org Introduction| NYC Retail Guide
- 10. NYC RETAIL GUIDE EXCITING NEW NYCSTORES THAT DESERVE A VISIT! Sunday, January 11th 1:00 – 2:00pm Level 1 EXPO Hall, EXPO Stage Jacob K. Javits Convention Center New York, NY 10018 6THAVE 23RD ST 34TH ST 42ND ST GRAND ST CANALST BROADWAY GREENWICH WESTST HUDSONST VARICKST AVENUEOFTHEAMERICAS BROOME ST SPRING ST PRINCE ST HOUSTON ST 8THAVE 10THAVE 11THAVE PARKAVE 2NDAVE DELANCEY ST BOWERY MOORE ST LAIGHT ST 3RD ST 2NDAVE 1STAVE SOHO / NOHO / TRIBECA FLATIRON DISTRICT / CHELSEA / MIDTOWN / NOMAD Digital map available at retaildesigninstitute.org 02 03 04 05 06 10 23 26 NRF 27 28 2924 08 07 09 18 19 12 11 01 13 14 15 17 16
- 11. GRAND ST CANALST BROADWAY GREENWICH WESTST HUDSONST VARICKST AVENUEOFTHEAMERICAS BROOME ST SPRINGST PRINCE ST HOUSTON ST DELANCEY ST BOWERY MOORE ST LAIGHT ST 3RD ST 2NDAVE SOHO / NOHO / TRIBECA 02 03 04 05 06 10 08 07 09 18 19 12 11 01 13 14 15 17 16
- 13. www.retaildesigninstitute.org 13NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Introduction | NYC Retail Guide https://www.uber.com/invite/uberrdi 20$ Credit for New Uber Members only
- 14. www.retaildesigninstitute.org 14NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Introduction | NYC Retail Guide Key Yellow 2014 Gray pre-2014 Red 2014 RDI Store Design Competition Star 'Presentation Case-Study' Highlight
- 15. Highlights & CaseStudies • Rebecca Minkoff • T2 • Lululemon Athletica Mens
- 16. www.retaildesigninstitute.org 16NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 It is becoming more difficult to differentiate and to increase customer loyalty. The ultimate differentiator is experience.
- 17. Mount Agung, Bali8.342° S 115.508° E. “experiences forge meaningful connections between shoppers and their brands” transcend the transaction through context and storytelling
- 18. www.retaildesigninstitute.org 18NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 04 BUCKETFEET | BucketFeet collaborates with artists from around the world to create apparel & footwear products that stand out and tell a story. The store features an art installation and will be hosting a big moving sale right around this time so look out for some shopper bargains! 108 Wooster Street, New York, NY 10012 05 COS | COS’s first East Coast outpost in a four-story, possibly haunted, space. H&M’s sister brand pulled out all the stops. The store’s must-see is actually in the basement, where the men’s section is rumored to be the site of an 18th Century murder. 129 Spring St, New York, NY 10012 06 REBECCA MINKOFF | Technology created by eBay Inc. is used throughout the store. The technology is touch mirror based providing an engaging, seamless online/offline experience. 96 Greene Street, New York, NY 10012 14 KIT & ACE | The former lead designer of Lululemon and brand director are serving up Technical Cashmere with a West Coast contem- porary luxury vibe. B+N Industries has partnered with this trend setting, up and comer, to do each of their studios and flagships. 255 Elizabeth Street, New York, NY 10012 15 FEIT | Giving consumers a look into its shoemaking process, luxury handmade shoe brand Feit has opened its first store in the Nolita district, featuring an adjacent studio for custom shoe design and repairs. 2 Prince St, New York, NY 10012 NOHO the store is the customization station and its co-location with the downstairs. 1 Union Square West, New York, NY 10003 CHELSEA 23 ANTHOM | Washington-based womenswear and accessories brand Anthom has opened its first NY store in a former auto repa shop in Chelsea. The airy, gallery-like space features solid white w and grey flooring, signature copper, natural wood, marble fixture and ambient LED light. 197 10th Avenue, New York, NY 10011 24 STORY | It’s a permanent consignment store with ever-chang content - it has the point of view of a magazine, changes like a ga yet sells things like a store. The ‘Holiday Story’ was curated in pa nership with ‘Target’. 144 10th Avenue, New York, NY 10011 FLATIRON DISTRICT 20 THE LULU SHOP | Anchored in hands-on engagement, shoppers visiting the sizable first-floor space are encouraged to indulge in the making process via a custom ‘Plaza Bar’ where they can design unique pieces. The brand’s craftspeople are visible in a mezzanine level above the retail space and another behind it. 12 E 20th St, New York, NY 10003 21 EDDIE BAUER | The seasonal store (permanent flagship opening Spring 2015) trades heavily on its heritage by showcasing the creation of the first down jacket in 1936, which revolutionized the activewear industry. 100 5th Ave, New York, NY 10011 NOMAD 29 ERNEST ALEXANDER SABINE | Extensive use of dark wood and leather throughout the interior creates a rustic, masculine feel that is inherent to the brand. It also has a flagship retail store on Thompson Street in SoHo. 15 W 28th St, New York, NY 10001 UPPER EAST SIDE NS RALPH LAUREN | Ralph Lauren has opened the first flagship for its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the US brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021 01 LULULEMON MEN’S STORE | Lululemon’s first store aimed quarely at the male customer offering customized product in more masculine, monochromatic environment. Another chapter in the evolution of the brand - to be joined shortly by a new women’s store directly across the road. 127 Prince St, New York, NY 10012 02 BIRCHBOX | The e-commerce site has expanded into brick-and- mortar with one floor filled with products available for testing and ake-home and another for hair services and classes. Opened July 1th 2014. 433 West Broadway, New York, NY 10012 10 DEREK LAM ‘10 CROSBY’ | Shelving is inspired by packing crates, with the clothes displayed as if they’ve just arrived and are being unpacked. There are work tables to highlight various groups of merchandise, including jewelry from Jennifer Meyer. The store also plans to feature exclusive collections from other labels. 115 Mercer Street, New York, NY 10013 11 WARBY PARKER (SOHO) | Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Fea- tures book displays, rolling library ladders and an appointment based examination lounge. 121 Greene Street, New York, NY 10012 12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minimal Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012 19 SHINOLA TRIBECA STORE | A great story behind a brand celebrating Detroit’s craftsmanship with an effective approach to providing a holistic ‘omni-experience’. Shinola embodies the idea of ‘semiotics’ - creating a richer experience through the meaning they bring to the product. 177 Franklin Street, New York, NY 10013 FLATIRON DISTRICT 20 THE LULU SHOP | Anchored in hands-on engagement, shoppers visiting the sizable first-floor space are encouraged to indulge in the making process via a custom ‘Plaza Bar’ where they can design unique pieces. The brand’s craftspeople are visible in a mezzanine level above the retail space and another behind it. 12 E 20th St, New York, NY 10003 21 EDDIE BAUER | The seasonal store (permanent flagship opening Spring 2015) trades heavily on its heritage by showcasing the creation of the first down jacket in 1936, which revolutionized the activewear industry. 100 5th Ave, New York, NY 10011 Highlights & Case Studies | Storytelling
- 19. www.retaildesigninstitute.org 19NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Today brands have an ever increasing number of opportunities to engage a customer. The number of brand touch-points have increased exponentially over the past two decades. The pressures of our “all on, all the time” society has increased our need for value, not just in the goods and services we purchase but also in the quality of interactions and the experiences we have. Customers have a sense of entitlement and they are willing to pay a premium for better service. Brands are investing and improving the customer experience not only to secure a positive brand perception but also to elicit new customers and opens the doors to additional revenue opportunities. © LITTLE 2015
- 20. www.retaildesigninstitute.org 20NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minimal Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012 13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour- aged. 67 Prince Street, New York, NY 10012 14 KIT & ACE | The former lead designer of Lululemon and brand director are serving up Technical Cashmere with a West Coast contem- porary luxury vibe. B+N Industries has partnered with this trend setting, up and comer, to do each of their studios and flagships. 255 Elizabeth Street, New York, NY 10012 21 EDDIE BAUER | The seasonal store (permanent flagship opening Spring 2015) trades heavily on its heritage by showcasing the creation of the first down jacket in 1936, which revolutionized the activewear industry. 100 5th Ave, New York, NY 10011 22 REEBOK FITHUB | The space is very reminiscent of how a gym looks - a flexible event space hosting training and classes. Clothes are hanging off of steel and wooden fixtures that emulate training equipment with rings and kettle balls dotted around. A highlight of the store is the customization station and its co-location with the gym downstairs. 1 Union Square West, New York, NY 10003 CHELSEA NS RALPH LAUREN | Ralph Lauren has opened the first flagship its Polo Ralph Lauren range on Fifth Avenue. Alongside the full ran of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the U brand’s first ever coffee shop. 888 Madison Ave, New York, NY 100 BROOKLYN NS MADEWELL | The store’s interior features roughly painted exposed brickwork, a central skylight and simple wooden fixtures Alongside the brand’s main collections, garments by “hometown heroes” (local designers) are on display at the front of the store. 127 North 6th Street, Brooklyn, NY 11249 inherent to the brand. It also has a flagship retail store on Thompson Street in SoHo. 15 W 28th St, New York, NY 10001 UPPER EAST SIDE NS RALPH LAUREN | Ralph Lauren has opened the first flagship for its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the US brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021 BROOKLYN NS MADEWELL | The store’s interior features roughly painted exposed brickwork, a central skylight and simple wooden fixtures. Alongside the brand’s main collections, garments by “hometown heroes” (local designers) are on display at the front of the store. Highlights & Case Studies | Diversifying their portfolio NEIGHBORHOOD SOHO 01 LULULEMON MEN’S STORE | Lululemon’s first store aimed squarely at the male customer offering customized product in more masculine, monochromatic environment. Another chapter in the evolution of the brand - to be joined shortly by a new women’s store directly across the road. 127 Prince St, New York, NY 10012 02 BIRCHBOX | The e-commerce site has expanded into brick-and- mortar with one floor filled with products available for testing and take-home and another for hair services and classes. Opened July 11th 2014. 433 West Broadway, New York, NY 10012 10 DEREK LAM ‘10 CROSBY’ | Shelving is inspired by packing crates, with the clothes displayed as if they’ve just arrived and are being unpacked. There are work tables to highlight various groups o merchandise, including jewelry from Jennifer Meyer. The store also plans to feature exclusive collections from other labels. 115 Mercer Street, New York, NY 10013 11 WARBY PARKER (SOHO) | Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Fea tures book displays, rolling library ladders and an appointment base examination lounge. 121 Greene Street, New York, NY 10012 12 & OTHER STORIES | Key features include a large entrance 711, 5th Ave, New York, NY 10022
- 21. www.retaildesigninstitute.org 21NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 06 REBECCA MINKOFF | Technology created by eBay Inc. is used throughout the store. The technology is touch mirror based providing an engaging, seamless online/offline experience. 96 Greene Street, New York, NY 10012 07 BAND OF OUTSIDERS | Sternberg’s designs draw from a “strong, personal sense of nostalgia for American classics.” Product displays are easily movable to allow space to host events. There’s even a miniature outpost of the cult Momofuku Milk Bar restaurant situated at the front of the store. 70 Wooster Street, New York, NY 10012 08 ITALIA INDEPENDENT | Italian premium eyewear brand Italia Independent has opened its first US store in SoHo. The single-floor store carries the brand’s entire product line, plus collaborations with Adidas Originals. 85 Mercer St, New York, NY 10012 16 KITH | The art-infused space includes unique features such as a cavernous ceiling installation of 440 white Nike Air Jordan 1 shoes, and frosted glass that turns clear to reveal mirrors when a motion sensor is tripped. 644 Broadway, New York, NY 10012 17 3.1 PHILLIP LIM | This new store, Lim explained, is a new concept for the brand. “It’s like some sort of studio luxury. Something casual but at the same time highly acute in its details.” 48 Great Jones Street, New York, NY 10012 TRIBECA 24 STORY | It’s a permanent consignment store with ever-chang content - it has the point of view of a magazine, changes like a ga yet sells things like a store. The ‘Holiday Story’ was curated in pa nership with ‘Target’. 144 10th Avenue, New York, NY 10011 25 RAPHA CYCLE CLUB NEW YORK | Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia, formance gear and local knowledge of where to enjoy the best ro across the city. 64 Gansevoort Street, New York, NY 10014 MIDTOWN 26 TOPSHOP 5TH AVE | The British brand’s second location in t city aims to be more “upscale” to compete with its luxe neighbor 608 5th Avenue, New York, NY 10020 but at the same time highly acute in its details.” 48 Great Jones Street, New York, NY 10012 TRIBECA 18 JACK ERWIN INC | Reinforcing the growing importance of brick-and-mortar touchpoints for e-commerce brands, New York-based men’s footwear brand Jack Erwin has debuted a showroom-only ‘guide’ store in Tribeca. 10 Hubert Street, New York, NY 1001 26 TOPSHOP 5TH AVE | The British brand’s second location in the city aims to be more “upscale” to compete with its luxe neighbors. 608 5th Avenue, New York, NY 10020 27 H&M | Their flagship store & H&M’s most up-scale story to date with luxury features & materials to suit its location. This store has the first ever style-adviser service within the chain. 505 5th Avenue, New York, NY 10017 Secaucus, NJ 07094 NS NOT SHOWN ON 05 COS | COS’s first East Coast outpost in a four-story, possibly haunted, space. H&M’s sister brand pulled out all the stops. The tore’s must-see is actually in the basement, where the men’s section s rumored to be the site of an 18th Century murder. 129 Spring St, New York, NY 10012 06 REBECCA MINKOFF | Technology created by eBay Inc. is used hroughout the store. The technology is touch mirror based providing an engaging, seamless online/offline experience. 96 Greene Street, New York, NY 10012 07 BAND OF OUTSIDERS | Sternberg’s designs draw from a “strong, personal sense of nostalgia for American classics.” Product displays are easily movable to allow space to host events. There’s even a setting, up and comer, to do each of their studios and flagships. 255 Elizabeth Street, New York, NY 10012 15 FEIT | Giving consumers a look into its shoemaking process, luxury handmade shoe brand Feit has opened its first store in the Nolita district, featuring an adjacent studio for custom shoe design and repairs. 2 Prince St, New York, NY 10012 NOHO 16 KITH | The art-infused space includes unique features such as a cavernous ceiling installation of 440 white Nike Air Jordan 1 shoes, and frosted glass that turns clear to reveal mirrors when a motion sensor is tripped. 644 Broadway, New York, NY 10012 23 ANTHOM | Washington-based womenswear and accessories brand Anthom has opened its first NY store in a former auto repair shop in Chelsea. The airy, gallery-like space features solid white walls and grey flooring, signature copper, natural wood, marble fixtures and ambient LED light. 197 10th Avenue, New York, NY 10011 24 STORY | It’s a permanent consignment store with ever-changing content - it has the point of view of a magazine, changes like a gallery yet sells things like a store. The ‘Holiday Story’ was curated in part- nership with ‘Target’. 144 10th Avenue, New York, NY 10011 25 RAPHA CYCLE CLUB NEW YORK | Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia, per- Highlights & Case Studies | On-line to In-store & Digital
- 22. www.retaildesigninstitute.org 22NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Explore ways to implement change. To stay fresh in front of the customer and to maintain momentum in a rapidly changing world.
- 23. Case Study |Rebecca Minkoff Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff & Ben Minkoff Healey Cypher, Head of Retail Innovation, eBay
- 24. Rebecca Minkoff &eBay | Movie Clip_https://www.youtube.com/watch?v=4udQ4P4E8OM
- 25. Theater back inRetail
- 26. Female 18 - 34yrs old How we Empower Her Downtown Romantic Complex Passionate Optimistic Playful Any device, anywhere Ratings & Reviews Social Feeds shop in-store It is About Our Consumer Fearless
- 27. And How WeEngage Her Across Channels
- 28. For us –It All Starts with Mobile
- 29. …Then our ResponsiveDesign Website + Blog
- 30. Video Wall FittingRoom And Culminates in our Store
- 31. We Truly Collect,Leverage & Apply Omni-Channel Data Pr & Events Data Online Data Retail Store Data “Dressing Room Abandonment” Mobile Data
- 32.
- 34. tech for the sakeof tech solve real problems
- 35.
- 36. Online Session vs. “Offline” Session web-gradethinking to the physical world
- 37. Online “Session” Behavior LANDING PAGE SEARCH/ BROWSE SEARCH RESULTS ADDTO CART PURCHASE PRODUCT DISPLAY PAGE
- 38. In Store “Session”Behavior ENTER SEARCH/ BROWSE LOCATE ADD TO BASKET BUY GATHER INFO
- 39. Retail companion app. Provides customer insight, expedites requests, and easily connects consumer ID to their in-store experience. Connected fitting room. Magic, touchable mirror that recognizes products, requests variations, makes recommendations, controls the environment, and simplifies checkout. Connected wall. Touchable, mirrored “Shop the Look” surface that encourages browsing, requesting fitting rooms, mobile downloads, and more. Mobile consumer app. Beautiful iPhone app built upon Magento which seamlessly connects the customer journey between online and in-store. connected store (webstore)
- 40.
- 41. connected wall Shop theLook. Tell the brand story via beautiful brand videos/images. Send to Fitting Room. Associate Prep & info gathering Drink Orders. Customers can request the drink of their choice as they peruse the store and as associates get clothing. Mobile Download. Encourage a mobile- download; lead capture w/ incentive. Web-grade analytics. Next gen KINECT analytics for accurate and insightful ROI metrics.
- 42.
- 43. Product Recognition. Mirrorrecognizes products in fitting room (RFID) and identifies other sizes, colors available for immediate try-on. Cross-Sell & Suggestions. This would go well with… and people also bought… Mobile “Save” Session. Easily push items to mobile-web session using SMS/URL. Associate Communication. Get a stylist and request items at a moment’s notice. Send to basket. Send selected items in fitting room straight to checkout for expedited mobile checkout. Purchase & leave [future], allow for in-room purchasing, deactivate Adjust lighting. Adjust to user preferences – either actively or according to existing profile… connected fitting room
- 44. connected app Beautiful Ecomm.Beautiful, streamlined ecomm experience. PayPal Mobile Checkout. Frictionless, easy. Engagement Engine. Utilize ebay-inc mobile tech to intelligently interact w/ consumers. Social Integration. Allow her to connect w/ Rebecca, the brand, and the lifestyle. In-Store ID. Utilize geo-tech to “auth- in” upon entering stores Contextual In-Store Info. Using beacon or other hyper-local tech PayPal Check-in [future]. For streamlined POS checkout In-aisle checkout [future]. Allow for seamless checkout of items < $100, using PayPal + RFID integration Fitting Room Auth. [future] Seamlessly authenticate into fitting room for lighting, music, and mobile preferences. (Save to social, share w/ contacts, etc.) (future release)
- 45. connected associate Fitting RoomSync. Allow for Session sync, communication w/ consumer, and indicate clothing requests… Customer Communication. Simple, fast means of allowing the associate to communicate to the fitting room. Seamless Checkout. Push fitting room experience to checkout flow. Clienteling [future]. CRM tie-in to allow for 1:1 experiences, out of the gates. Insight + Intel [future]. Provide consumer details for future visits and intelligent marketing. PayPal Checkout. For streamlined POS checkout. Cross-Sell. Systematic in addition to real-time suggestions by associate.
- 46.
- 47. thank you. emily culp| eculp@rebeccaminkoff.com healey cypher | healey@ebay.com
- 48. www.retaildesigninstitute.org 48NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 examination lounge. 121 Greene Street, New York, NY 10012 12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minimal Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012 13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour- aged. 67 Prince Street, New York, NY 10012 20 THE LULU SHOP | Anchored in hands-on engagement, shoppers visiting the sizable first-floor space are encouraged to indulge in the making process via a custom ‘Plaza Bar’ where they can design unique pieces. The brand’s craftspeople are visible in a mezzanine level above the retail space and another behind it. 12 E 20th St, New York, NY 10003 21 EDDIE BAUER | The seasonal store (permanent flagship opening Spring 2015) trades heavily on its heritage by showcasing the creation of the first down jacket in 1936, which revolutionized the activewear industry. 100 5th Ave, New York, NY 10011 22 REEBOK FITHUB | The space is very reminiscent of how a gym looks - a flexible event space hosting training and classes. Clothes are hanging off of steel and wooden fixtures that emulate training equipment with rings and kettle balls dotted around. A highlight of the store is the customization station and its co-location with the gym downstairs. 1 Union Square West, New York, NY 10003 29 ERNEST ALEXANDER SABINE | Extensive use of dark wood and leather throughout the interior creates a rustic, masculine feel that is inherent to the brand. It also has a flagship retail store on Thompson Street in SoHo. 15 W 28th St, New York, NY 10001 UPPER EAST SIDE NS RALPH LAUREN | Ralph Lauren has opened the first flagship for its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the US brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021 BROOKLYN NS MADEWELL | The store’s interior features roughly painted Highlights & Case Studies | Engaging NS MADEWELL | The store’s interior features roughly painted exposed brickwork, a central skylight and simple wooden fixtures. Alongside the brand’s main collections, garments by “hometown heroes” (local designers) are on display at the front of the store. 127 North 6th Street, Brooklyn, NY 11249 NS SPACE NINETY 8 | Nestled in Williamsburg, Brooklyn, Space Ninety 8 is a unique retail concept from Urban Outfitters. Following in the footsteps of Hollywood’s Space 15 Twenty, the East Coast location combines retail, dining and a place to gather. 98 N 6th St, Brooklyn, NY 11249 NS JORDAN HEADS | Diehard devotees of Nike’s sub-brand Air Jordan now have their first dedicated consignment store: an indepen- dent shop in Brooklyn where fans can congregate, sell and discuss Jordan-related products and memorabilia. 302 Malcolm X Blvd, Brooklyn, NY 11233 05 COS | COS’s first East Coast outpost in a four-story, possibly haunted, space. H&M’s sister brand pulled out all the stops. The store’s must-see is actually in the basement, where the men’s section is rumored to be the site of an 18th Century murder. 129 Spring St, New York, NY 10012 06 REBECCA MINKOFF | Technology created by eBay Inc. is used throughout the store. The technology is touch mirror based providing an engaging, seamless online/offline experience. 96 Greene Street, New York, NY 10012 07 BAND OF OUTSIDERS | Sternberg’s designs draw from a “strong, personal sense of nostalgia for American classics.” Product displays are easily movable to allow space to host events. There’s even a miniature outpost of the cult Momofuku Milk Bar restaurant situated at the front of the store. 70 Wooster Street, New York, NY 10012 15 FEIT | Giving consumers a look into its shoemaking process, luxury handmade shoe brand Feit has opened its first store in the Nolita district, featuring an adjacent studio for custom shoe design and repairs. 2 Prince St, New York, NY 10012 NOHO 16 KITH | The art-infused space includes unique features such as a cavernous ceiling installation of 440 white Nike Air Jordan 1 shoes, and frosted glass that turns clear to reveal mirrors when a motion sensor is tripped. 644 Broadway, New York, NY 10012 23 ANTHOM | Washington-based womenswear and accessories brand Anthom has opened its first NY store in a former auto repa shop in Chelsea. The airy, gallery-like space features solid white w and grey flooring, signature copper, natural wood, marble fixture and ambient LED light. 197 10th Avenue, New York, NY 10011 24 STORY | It’s a permanent consignment store with ever-chang content - it has the point of view of a magazine, changes like a ga yet sells things like a store. The ‘Holiday Story’ was curated in pa nership with ‘Target’. 144 10th Avenue, New York, NY 10011 25 RAPHA CYCLE CLUB NEW YORK | Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia, formance gear and local knowledge of where to enjoy the best ro across the city. 64 Gansevoort Street, New York, NY 10014
- 49. www.retaildesigninstitute.org 49NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Highlights & Case Studies | Engaging Movie Clip 37secs ‘Reebok ‘Local Ink’ https://www.youtube.com/watch?v=hL8IH-SFDt0
- 50. www.retaildesigninstitute.org 50NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 How can you develop a meaningful relationship with your customer by engaging their senses to create an emotional connection with your brand?
- 51. Case Study |T2 Mark Landini, Creative Director, Landini Associates
- 53. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 | Our starting point (pre-Landini)
- 54. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Headquarters | Exterior
- 55. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Headquarters | Main Entrance
- 56. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Headquarters | Studio
- 57. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Reception T2 Headquarters | Reception
- 58. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Headquarters | Kitchen
- 59. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 KitchenT2 Headquarters | Kitchen
- 60. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Meeting room T2 Headquarters | Meeting Room
- 61. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Headquarters | Reception
- 62. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Headquarters | Reception
- 63. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Tea LabT2 Headquarters | Tea Lab
- 64. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2B Arrives | Sydney Westfield
- 65. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Sydney WestfieldT2B Arrives | Sydney Westfield
- 66. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Sydney WestfieldT2B Arrives | Sydney Westfield
- 67. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2B Arrives | Sydney Westfield
- 68. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 QVB Kiosk, SydneyT2B Arrives | QVB Kiosk Sydney
- 69. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2B Arrives | Movie Clip http://www.landiniassociates.com/films/
- 70. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 Shoreditch - Redchurch St, London
- 71. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 Shoreditch - Redchurch St, London
- 72. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 Shoreditch - Redchurch St, London
- 73. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 Shoreditch - Redchurch St, London
- 74. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 Shoreditch - Redchurch St, London
- 75. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 SoHo - Prince St, New York
- 76. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 SoHo - Prince St, New York
- 77. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 SoHo - Prince St, New York
- 78. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 SoHo - Prince St, New York
- 79. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 SoHo - Prince St, New York
- 80. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 SoHo - Prince St, New York
- 81. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 SoHo - Prince St, New York
- 82. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 Landini Associates CLIENT PROJECT DATE PAGE T2 Flagships | T2 SoHo - Prince St, New York
- 83. NYC Retail GuidePresentation at NRF’s Big Show © Retail Design Institute 2015 T2 Flagships | T2 SoHo - Prince St, New York
- 85. www.retaildesigninstitute.org 85NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 UPPER EAST SIDE NS RALPH LAUREN | Ralph Lauren has opened the first flagship for its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the US brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021 BROOKLYN NS MADEWELL | The store’s interior features roughly painted exposed brickwork, a central skylight and simple wooden fixtures. Alongside the brand’s main collections, garments by “hometown heroes” (local designers) are on display at the front of the store. 127 North 6th Street, Brooklyn, NY 11249 02 BIRCHBOX | The e-commerce site has expanded into brick-and- mortar with one floor filled with products available for testing and take-home and another for hair services and classes. Opened July 11th 2014. 433 West Broadway, New York, NY 10012 03 SANDRO ‘THE WORKSHOP’ MENS | Inspired by the brand’s ad- vertising campaign, which features two aspiring artists, the minimal 881 sq ft store is designed to resemble an artist’s studio, and will serve as a workspace for emerging artists who will have one week to claim it as their own. 155 Spring St, New York, NY 10012 04 BUCKETFEET | BucketFeet collaborates with artists from around the world to create apparel & footwear products that stand out and tell a story. The store features an art installation and will be hosting a big moving sale right around this time so look out for some shopper bargains! 108 Wooster Street, New York, NY 10012 12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minimal Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012 13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour- aged. 67 Prince Street, New York, NY 10012 level above the retail space and another behind it. 12 E 20th St, N York, NY 10003 21 EDDIE BAUER | The seasonal store (permanent flagship ope Spring 2015) trades heavily on its heritage by showcasing the cre of the first down jacket in 1936, which revolutionized the activew industry. 100 5th Ave, New York, NY 10011 22 REEBOK FITHUB | The space is very reminiscent of how a gy looks - a flexible event space hosting training and classes. Clothe are hanging off of steel and wooden fixtures that emulate trainin equipment with rings and kettle balls dotted around. A highlight the store is the customization station and its co-location with the downstairs. 1 Union Square West, New York, NY 10003 CHELSEA 02 BIRCHBOX | The e-commerce site has expanded into brick-and- mortar with one floor filled with products available for testing and take-home and another for hair services and classes. Opened July 11th 2014. 433 West Broadway, New York, NY 10012 03 SANDRO ‘THE WORKSHOP’ MENS | Inspired by the brand’s ad- vertising campaign, which features two aspiring artists, the minimal 881 sq ft store is designed to resemble an artist’s studio, and will serve as a workspace for emerging artists who will have one week to claim it as their own. 155 Spring St, New York, NY 10012 04 BUCKETFEET | BucketFeet collaborates with artists from around the world to create apparel & footwear products that stand out and tell a story. The store features an art installation and will be hosting a big moving sale right around this time so look out for some shopper bargains! 108 Wooster Street, New York, NY 10012 12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minima Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012 13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour- aged. 67 Prince Street, New York, NY 10012 14 KIT & ACE | The former lead designer of Lululemon and brand Highlights & Case Studies | Artisnal
- 86. www.retaildesigninstitute.org 86NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 19 SHINOLA TRIBECA STORE | A great story behind a brand celebrating Detroit’s craftsmanship with an effective approach to providing a holistic ‘omni-experience’. Shinola embodies the idea of ‘semiotics’ - creating a richer experience through the meaning they bring to the product. 177 Franklin Street, New York, NY 10013 FLATIRON DISTRICT 20 THE LULU SHOP | Anchored in hands-on engagement, shoppers visiting the sizable first-floor space are encouraged to indulge in the making process via a custom ‘Plaza Bar’ where they can design unique pieces. The brand’s craftspeople are visible in a mezzanine level above the retail space and another behind it. 12 E 20th St, New York, NY 10003 28 DOVER STREET MARKET | Located in a neighborhood that’s defi- nitely not known for its fashion, Dover Street Market is the high-end boutique alternative to Manhattan’s traditional concept of a depart- ment store. It’s seven floors, and carries everything from Supreme tee shirts to custom Prada. 160 Lexington Avenue, New York, NY 10016 NOMAD 29 ERNEST ALEXANDER SABINE | Extensive use of dark wood and leather throughout the interior creates a rustic, masculine feel that is inherent to the brand. It also has a flagship retail store on Thompson Street in SoHo. 15 W 28th St, New York, NY 10001 UPPER EAST SIDE 04 BUCKETFEET | BucketFeet collaborates with artists from around the world to create apparel & footwear products that stand out and tell a story. The store features an art installation and will be hosting a big moving sale right around this time so look out for some shopper bargains! 108 Wooster Street, New York, NY 10012 05 COS | COS’s first East Coast outpost in a four-story, possibly haunted, space. H&M’s sister brand pulled out all the stops. The store’s must-see is actually in the basement, where the men’s section is rumored to be the site of an 18th Century murder. 129 Spring St, New York, NY 10012 13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour- aged. 67 Prince Street, New York, NY 10012 14 KIT & ACE | The former lead designer of Lululemon and brand director are serving up Technical Cashmere with a West Coast contem- porary luxury vibe. B+N Industries has partnered with this trend setting, up and comer, to do each of their studios and flagships. 255 Elizabeth Street, New York, NY 10012 15 FEIT | Giving consumers a look into its shoemaking process, luxury handmade shoe brand Feit has opened its first store in the Nolita district, featuring an adjacent studio for custom shoe design and repairs. 2 Prince St, New York, NY 10012 NOHO 22 REEBOK FITHUB | The space is very reminiscent of how a gym looks - a flexible event space hosting training and classes. Clothes are hanging off of steel and wooden fixtures that emulate training equipment with rings and kettle balls dotted around. A highlight of the store is the customization station and its co-location with the gym downstairs. 1 Union Square West, New York, NY 10003 CHELSEA 23 ANTHOM | Washington-based womenswear and accessories brand Anthom has opened its first NY store in a former auto repair shop in Chelsea. The airy, gallery-like space features solid white wall and grey flooring, signature copper, natural wood, marble fixtures and ambient LED light. 197 10th Avenue, New York, NY 10011 Highlights & Case Studies | Bespoke26 TOPSHOP 5TH AVE | The British brand’s second location in the city aims to be more “upscale” to compete with its luxe neighbors. 608 5th Avenue, New York, NY 10020 27 H&M | Their flagship store & H&M’s most up-scale story to date with luxury features & materials to suit its location. This store has the first ever style-adviser service within the chain. 505 5th Avenue, New York, NY 10017 NS NOT SHOWN ON MAP
- 87. Case Study |Lululemon Megan Dolce, Store Manager, Lululemon Athletica Mens
- 88. www.retaildesigninstitute.org 88NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 89. www.retaildesigninstitute.org 89NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 90. www.retaildesigninstitute.org 90NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 91. www.retaildesigninstitute.org 91NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 92. www.retaildesigninstitute.org 92NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 93. www.retaildesigninstitute.org 93NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 94. www.retaildesigninstitute.org 94NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 95. www.retaildesigninstitute.org 95NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 96. www.retaildesigninstitute.org 96NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Lululemon Men’s Store, 127 Prince St, New York, NY 10012
- 97. www.retaildesigninstitute.org 97NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 de-humanize re-humanize
- 98. www.retaildesigninstitute.org 98NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Retail sanctuaries - ‘slow’ stores that deliver a more leisurely retail journey, countering many consumers’ hyper-connected, over-stimulated lives. These spaces will use comfort and relaxation as a route to customer loyalty. Transforming & transcending the transaction.
- 99. www.retaildesigninstitute.org 99NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 se·mi·ot·ics The study of ‘meaning-making’. meaningful spaces + product with meaning = meaningful experiences
- 100. www.retaildesigninstitute.org 100NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 SE·MI·OT·ICS The study of “meaning-making.” Customers want a story. Shinola, 177 Franklin Street, New York, NY 10013 Highlights & Case Studies | Meaning
- 101. www.retaildesigninstitute.org 101NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 25 Must see | If you have time…. Located in a neighborhood that's definitely not known for its fashion, and is arguably the epitome of the high-end boutique alternative to Manhattan's traditional concept of a department store. It's seven floors, and carries everything from Supreme tee shirts to custom Prada. Top Shop, 5th Ave Story Warby Parker The Apartment 3x1 Aire Ancient Baths Dover Street Market. The British brand's newest flagship location, aims to be more "upscale" to compete with its luxe neighbors. It's a permanent consignment store with ever-changing content - providing the point of view of a magazine, changing like a gallery, while selling things like a store. The holiday story featured was curated in partnership with 'Target'. Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Features book displays, rolling library ladders and an appointment based examination lounge. Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia with performance gear with local knowledge of where to enjoy the best routes across the city. The Apartment by The Line is the place to discover and purchase some of our favorite things in the intimate context of a home as well as to meet and learn more about the creators of quintessential things: their inspirations, ideas, processes, guiding traditions, and materials. A large denim shop with off-the-rack or bespoke jeans which doubles as a factory. After selecting the perfect fabric, jeans are hand cut and sewn by the in-house seamstresses in a glass-enclosed space. A unique spa experience that looks to the ancient times, gathering inspiration from bathing rituals of the Greeks and Romans. 28 26 24 19 Rapha NS NS NS NS Note Shown on Printed Map
- 102. www.retaildesigninstitute.org 102NYC RetailGuide Presentation at NRF’s Big Show © Retail Design Institute 2015 Sharing Digital map: visit retaildesigninstitute.org or click here PDF map: retaildesigninstitute.org/events/530 Presentation: slideshare.net/retaildesigninstitute
- 103. Sources & Acknowledgements:Retail Design Institute’s 44th International Store Design Competition, Racked NY, B&N Industries Report, Stylus, WWD, Wallpaper, Monocle. Content curated by the Retail Design Institute retaildesigninstitute.org Digital map & artwork provided by Little littleonline.com