SlideShare a Scribd company logo
1 of 41
37 ways for new
product ideas
Marc Heleven
Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!
www.7ideas.net
01. Simplify
less is more / usability / service design / minimal
www.7ideas.net
02. Add experience
5 senses / experience economy / exclusivity
www.7ideas.net
03. Co-branding
co-creation / strategic alliances / open innovation
www.7ideas.net
04. Low cost
disruptive innovation / business model innovation
www.7ideas.net
05. Go green
sustainability / cradle to cradle / eco-innovation
www.7ideas.net
06. Disrupt your industry
blue ocean or radical innovation
www.7ideas.net
07. Mass customization
personalization / 3D-printing
www.7ideas.net
08. Build a community
consumer tribes / personal branding
www.7ideas.net
09. Go back to history
history watching / authenticity / retro marketing
www.7ideas.net
10. Make it smaller
miniaturization / portability / less is more
www.7ideas.net
11. Tell a story
roots / authenticity / storytelling
www.7ideas.net
12. Make it multifunctional
combination innovation
www.7ideas.net
13. Product extensions
brand extensions / line extensions
www.7ideas.net
14. Search for other uses
multifunctional / unexpected uses
www.7ideas.net
15. New target groups
segmentation / marketing / long tail
www.7ideas.net
16. Make new combinations
smart combinations
www.7ideas.net
17. Reduce time
instant / ready to / one minute / quick / hassle free
www.7ideas.net
18. Customer in control
prosumers / co-creation
www.7ideas.net
19. Add some fun
just fun
www.7ideas.net
20. Do it yourself
self service – DIY - prosumer
www.7ideas.net
21. New business models
business model innovation
www.7ideas.net
22. Make ‘impossible’ things
Challenge yourself
www.7ideas.net
23. Make shortcuts
direct / peer to peer / disintermediation
www.7ideas.net
24. Crowd sourcing
crowd funding / open innovation
www.7ideas.net
25. Access > ownership
Access is more important then ownership
www.7ideas.net
26. Excellent service
service innovation
www.7ideas.net
27. Innovation ecosystems
closed innovation platforms
www.7ideas.net
28. Make products smarter
internet of things / self learning
www.7ideas.net
29. Low tech solutions
frugal innovation
www.7ideas.net
30. Let nature inspire you
biomimicry
www.7ideas.net
31. Make it virtual
virtualization / service innovation
www.7ideas.net
32. Other industries inspiration
Look for inspiration in other branches or industries
www.7ideas.net
33. Go for slow
time / quality of life
www.7ideas.net
34. Temporary offerings
limited / pop-up / exclusivity
www.7ideas.net
35. Go for hybrid solutions
combination innovation / hybrid technologies
www.7ideas.net
36. Take it easy
simple / convenience
www.7ideas.net
37. Start with a dream
visionary leaders
www.7ideas.net
If you like this,
you’ll love
our book
Amazon.com Bol.com iBooks
crossindustryinnovation.com
www.7ideas.net
Cross-industry innovation expert / ideaDJ

More Related Content

What's hot

Escape Velocity Illustrations
Escape Velocity   IllustrationsEscape Velocity   Illustrations
Escape Velocity Illustrations
Geoffrey Moore
 
Critical, creative & innovative thinking
Critical, creative & innovative thinkingCritical, creative & innovative thinking
Critical, creative & innovative thinking
New College Durham
 

What's hot (20)

Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive Innovation
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Design and development better together
Design and development better togetherDesign and development better together
Design and development better together
 
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
 
Ideation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsIdeation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and tools
 
Moonshot Thinking
Moonshot ThinkingMoonshot Thinking
Moonshot Thinking
 
Design thinking for Startups: An introduction
Design thinking for Startups: An introductionDesign thinking for Startups: An introduction
Design thinking for Startups: An introduction
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013
 
Escape Velocity Illustrations
Escape Velocity   IllustrationsEscape Velocity   Illustrations
Escape Velocity Illustrations
 
Dieter Rams
Dieter RamsDieter Rams
Dieter Rams
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Do's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer PresentationDo's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer Presentation
 
Critical, creative & innovative thinking
Critical, creative & innovative thinkingCritical, creative & innovative thinking
Critical, creative & innovative thinking
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016
 
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 

Similar to 37 ways for new product ideas

Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013   1.3 dany robberecht (verhaert) - the next big innovatio...Innovation day 2013   1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Verhaert Masters in Innovation
 
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
Shahin Sheidaei
 
Innovating Enterprise Innovation
Innovating Enterprise InnovationInnovating Enterprise Innovation
Innovating Enterprise Innovation
Förderverein Technische Fakultät
 

Similar to 37 ways for new product ideas (20)

37 Ways for New Product Ideas
37 Ways for New Product Ideas37 Ways for New Product Ideas
37 Ways for New Product Ideas
 
37 Ways for New Product Ideas
37 Ways for New Product Ideas37 Ways for New Product Ideas
37 Ways for New Product Ideas
 
Ibees crisp revised 2013
Ibees crisp revised 2013Ibees crisp revised 2013
Ibees crisp revised 2013
 
2016 The Year of Innovation
2016 The Year of Innovation2016 The Year of Innovation
2016 The Year of Innovation
 
May 2013 digital shoredtich
May 2013 digital shoredtichMay 2013 digital shoredtich
May 2013 digital shoredtich
 
Developing your business idea
Developing your business ideaDeveloping your business idea
Developing your business idea
 
Enterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivityEnterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivity
 
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013   1.3 dany robberecht (verhaert) - the next big innovatio...Innovation day 2013   1.3 dany robberecht (verhaert) - the next big innovatio...
Innovation day 2013 1.3 dany robberecht (verhaert) - the next big innovatio...
 
iMade ws2-1-jan-leyssens
iMade ws2-1-jan-leyssensiMade ws2-1-jan-leyssens
iMade ws2-1-jan-leyssens
 
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...
 
Lean Startup/Lean Innovation "Increase Successof Innovation Projects"
Lean Startup/Lean Innovation "Increase Successof Innovation Projects"Lean Startup/Lean Innovation "Increase Successof Innovation Projects"
Lean Startup/Lean Innovation "Increase Successof Innovation Projects"
 
Lean Startup: an introduction
Lean Startup: an introductionLean Startup: an introduction
Lean Startup: an introduction
 
140515 klagenf future of innovation
140515 klagenf future of innovation140515 klagenf future of innovation
140515 klagenf future of innovation
 
Innovating Enterprise Innovation
Innovating Enterprise InnovationInnovating Enterprise Innovation
Innovating Enterprise Innovation
 
21 ways for innovation in automotive
21 ways for innovation in automotive21 ways for innovation in automotive
21 ways for innovation in automotive
 
Berghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable InnovationBerghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable Innovation
 
Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)
Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)
Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)
 
Survival in the Age of Amazon
Survival in the Age of AmazonSurvival in the Age of Amazon
Survival in the Age of Amazon
 
From Idea to a Business
From Idea to a BusinessFrom Idea to a Business
From Idea to a Business
 
Slideshare Strategies
Slideshare Strategies Slideshare Strategies
Slideshare Strategies
 

More from Marc Heleven

More from Marc Heleven (20)

How can we change the world with the number zero?
How can we change the world with the number zero?How can we change the world with the number zero?
How can we change the world with the number zero?
 
X factor oplossingen voor een mooiere gemeente
X factor oplossingen voor een mooiere gemeenteX factor oplossingen voor een mooiere gemeente
X factor oplossingen voor een mooiere gemeente
 
11 ways for cool combinations
11 ways for cool combinations11 ways for cool combinations
11 ways for cool combinations
 
Innoveren met een x factor deel 1 tot 5
Innoveren met een x factor deel 1 tot 5Innoveren met een x factor deel 1 tot 5
Innoveren met een x factor deel 1 tot 5
 
7 stappen succesvolle innovatie websearch
7 stappen succesvolle innovatie websearch 7 stappen succesvolle innovatie websearch
7 stappen succesvolle innovatie websearch
 
ideaVJ: realtime visualisation for events. Wow your event
ideaVJ: realtime visualisation for events. Wow your eventideaVJ: realtime visualisation for events. Wow your event
ideaVJ: realtime visualisation for events. Wow your event
 
De kosteloze raadpleging diepenbeek
De kosteloze raadpleging diepenbeekDe kosteloze raadpleging diepenbeek
De kosteloze raadpleging diepenbeek
 
Keynote Retailsymposium mkb en provincie Limburg 14 november 2017
Keynote Retailsymposium mkb en provincie Limburg 14 november 2017Keynote Retailsymposium mkb en provincie Limburg 14 november 2017
Keynote Retailsymposium mkb en provincie Limburg 14 november 2017
 
10 cool bridges to spark your creativity
10 cool bridges to spark your creativity10 cool bridges to spark your creativity
10 cool bridges to spark your creativity
 
21 ways future of management
21 ways future of management 21 ways future of management
21 ways future of management
 
Cross-industry innovation keynote ucll moving minds
Cross-industry innovation keynote ucll moving mindsCross-industry innovation keynote ucll moving minds
Cross-industry innovation keynote ucll moving minds
 
Cross industry innovatie 7 tips om te starten
Cross industry innovatie 7 tips om te startenCross industry innovatie 7 tips om te starten
Cross industry innovatie 7 tips om te starten
 
21 ways for innovation. Get your own 21 ways set
21 ways for innovation. Get your own 21 ways set21 ways for innovation. Get your own 21 ways set
21 ways for innovation. Get your own 21 ways set
 
100 extra images for visual brainstorming
100 extra images for visual brainstorming100 extra images for visual brainstorming
100 extra images for visual brainstorming
 
15 visual tools for brainstorming
15 visual tools for brainstorming15 visual tools for brainstorming
15 visual tools for brainstorming
 
15 cool ideas and designs that make me happy
15 cool ideas and designs that make me happy15 cool ideas and designs that make me happy
15 cool ideas and designs that make me happy
 
The world without internet:
The world without internet:The world without internet:
The world without internet:
 
17 illustrated brainstorm tips
17 illustrated brainstorm tips17 illustrated brainstorm tips
17 illustrated brainstorm tips
 
Cross industry innovation toolkit: 50 inspiring companies and industries you ...
Cross industry innovation toolkit: 50 inspiring companies and industries you ...Cross industry innovation toolkit: 50 inspiring companies and industries you ...
Cross industry innovation toolkit: 50 inspiring companies and industries you ...
 
7 innovation lessons I learned from my parents
7 innovation lessons I learned from my parents7 innovation lessons I learned from my parents
7 innovation lessons I learned from my parents
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Recently uploaded (20)

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 

37 ways for new product ideas