Short tutorial on how to use Slideshare as part of your Social Media Strategy

1. 24-7 Website
Slideshare
Strategies

2. Page 1© 24-7 Business Networking
“The Quiet Giant of Content Marketing,” Kissmetics

3. Page 2© 24-7 Business Networking
SlideShare is a web based ‘slide’ hosting service.
Founded in 2006, acquired by LinkedIn May 2012,
70M users, top 100 most visited website
Users can upload slides from –
PowerPoint Keynote
PDF OpenDocument
Slides shows can be Private or Public, and can be
viewed on the website or embedded in other sites.
Think – ‘YouTube for slide shows’
What is SlideShare?

4. Page 3© 24-7 Business Networking
Slideshare – Help…
HELP

5. Page 4© 24-7 Business Networking
HELP
Slideshare – Help…

6. Page 5© 24-7 Business Networking
They use…
Slideshare
Slideshare – Help…

7. Page 6© 24-7 Business Networking
Analytics…
Analytics

8. Page 7© 24-7 Business Networking
Analytics…
Summary for
ALL uploads

9. Page 8© 24-7 Business Networking
Analytics…
Summary for
each SlideShare

10. Page 9© 24-7 Business Networking
Analytics…
Views

11. Page 10© 24-7 Business Networking
Analytics…
Actions
Likes : Comments : Downloads : Shares

12. Page 11© 24-7 Business Networking
Analytics…
Who viewed your
SlideShare

13. Page 12© 24-7 Business Networking
Analytics…
Someone from
Leyton seems
interested

14. Page 13© 24-7 Business Networking
Analytics…
Export the stats

15. Page 14© 24-7 Business Networking
Analytics…
Where the
Slideshare has
been shared

16. Page 15© 24-7 Business Networking
Analytics…

17. Page 16© 24-7 Business Networking
Hyper links in SlideShare hosted documents…
Hyper Links work in your SlideShare documents.
But only from slide 4.
Here’s why…

18. Page 17© 24-7 Business Networking
SlideShare Strategies…
1. Target your Audience. All your content – write for
the reader. Topic, Title, Description, Tags and
Content must attract & inform your target audience.
2. Use Professional looking Template’s (PowerPoint etc)
3. Make slide 1 – eye catching. Words and Images
4. Publish your SlideShares on your LinkedIn Profile

19. Page 18© 24-7 Business Networking
SlideShare Strategies…
5. Consider ‘calls for more’ post 80%, then click here
for more…
6. Include calls to action, and you can use hyperlinks
after slide 5.
7. Consider branding your work with Water Marks
8. Write SEO friendly content in the descriptions box,
slideshare presentations are indexed by search
engines

20. Page 19© 24-7 Business Networking
SlideShare Strategies…
9. Longer posts / presentations do better. Your Live
presentations are usually time limited. Slideshares are
not and readers can browse, clip and bookmark. So –
feel free to add more detail / content.
10. Embed your Slideshares in your blog or website,
share in email signatures, newsletters…
11. Allow others to embed your Slideshares
12. How To Guides work well…

21. © 24-7 Business Networking 2011
The reproduction or transmission of all or part of this document, whether by photocopying or storing in any medium by electronic means or otherwise, without
the written permission of the owner, is prohibited. The commission of any unauthorised act in relation to this document may result in civil or criminal actions.
24-7 Business Networking: 01438 791017
Email: mick@24-7.so
Web: www.24-7.so
Thank you and good luck!!
This is one of 24-7 Business Networking’s
Social Networking Tutorials.
Tutorials like this are delivered at each of our
fortnightly Networking events.
These Tutorials are supplemented, with through our
class room and webinar based training courses.
© 24-7 Business Networking 2011 - 2016
The reproduction or transmission of all or part of this document, whether by photocopying or storing in any medium by electronic means or otherwise, without the written
permission of the owner, is prohibited. The commission of any unauthorised act in relation to this document may result in civil or criminal actions.
24-7 Business Networking
Training and Coaching
Copyright © 2011- 2016 24-7 Business Networking Ltd. www.24-7.so