Combine packaging and fun Every
child deserves the chance to play untroubled no matter what the circumstances are Toys made of cardboard relief boxes www.7ideas.net
Combine unused space and new
functions In 2013 a sports field was opened on the roof of an Ikea store in Utrecht in the Netherlands resulting a further 12,000 sqm being added to the building’s useable area. The local authorities would not allow the centre to expand because it would have destroyed existing sporting facilities so two artificial grass pitches with a total area of 20,000 sqm were built on the roof of the building as well as a club room on the roof of the new car park. Ikea Utrecht (NL) and a bus stop www.7ideas.net
Combine nostalgia and new uses
Solar box Red London phone boxes on Tottenham Court Road are converted into free solar- powered mobile phone charging points.
Combine digital and analog In
the store, you can test laptops, printers, mobile phones, televisions, Bluetooth speakers, compact cameras, action cams, system cameras, and SLR cameras. CoolBlue click or mortar shops www.7ideas.net
Combine products / services and
platforms open source / partnering / open API’s / co-creation / crowdsourcing / platform / corporate startups / alliances / cool combinations / network / junctions / cross-sector / mixing / love your competitors / co-branding / hybrid organisation / ecosystem / open data / peer to peer / shortcutting / … www.7ideas.net
STOP DIVIDING THINGS Long ago.
Things used to be naturally ‘integrated’. Later, we divided every aspect of our life in silo’s. Kindergarten. Office. Shopping mall. Suburbs. Play garden. Elderly care center. Times are changing. We run out of space, time, money and we need more sustainable solutions. LET’S MAKE THINGS BEAUTIFUL BY COMBINING Blend activities that are lonely Share unused space with lost dreams. Make elegant and smart combinations. Mix things for happiness. Look for unexpected extra functions. Match everything like Tinder Surprise with old and new together. Form follows function, Function follows fun. Put love in everyday objects. Wonder if you can mix science and art. REMIX YOUR LIFE. Challenge paradoxes. Go for strange partners in crime. Look for how we are united in our differences. Discover the beauty of elegant combinations. It’s more fun when things come together. Forget Ego, Play Lego www.7ideas.net/#manifesto Manifesto LET’S MAKE BEAUTIFUL COMBINATIONS
Cool content for innovation Relevante
(voor)beelden voor innovatie Voor sprekers: sterke cases, rake verhalen, (voor)beelden en video’s. Voor auteurs: coole input voor boeken rond creatief denken, innovatie en change. Voor trainingsbureaus: up to date tools, werkvormen en voorbeelden. Voor eventorganisaties: leuke beelden en video’s voor tussenmomenten – content voor mailings Voor innovatieteams: state to the art innovatie websearch op basis van kansrichtingen of innovatievraag. Voor organisaties: inspirerende innovatiesets en / of workshops op maat. www.7ideas.net (Dutch) http://marc-heleven.mystrikingly.com/ (English)