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Carrier Wi-Fi State of the Market 2014

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Wi-Fi 360
Wi-Fi 360

• Today’s Public Wi-Fi Ecosystem • The Business Landscape of Public Wi-Fi to 2018 • Wi-Fi Ecosystem Survey and Analysis

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1 Carrier Wi-Fi: State of the Market 2014 December 2, 2014 Adlane Fellah Maravedis LLC afellah@maravedis--bwa.com
Copyright © Maravedis Inc 2014. •Founded in 2002 •Based in Miami& London •Wireless Infrastructure Analysts •Official Research Supplier for the WBA •Partner with Rethink (UK) and EJL Wireless (USA) www.maravedis-bwa.com AboutMaravedis December 2014
Copyright © Maravedis Inc 2014. •Drivers & Enablers •Carrier strategies •Challenges •Projections www.maravedis-bwa.com Agenda December 2014
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 4 December 2014 Network operators’ revenues Copyright © Maravedis Inc 2014. Source: MaReoperator survey 2014 0 10 20 30 40 50 60 70 80 Access Consumer apps Enterprise humanapps Machine apps % of data revenues 2014 2019
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 5 December 2014 DatastormcontinuesanduserspreferWi-Fi Drivers of carrier Wi-Fi adoption Copyright © Maravedis Inc 2014. •Need for data capacity continues to intensify ($38B AWS US auction!) •Wi-Fi is there! •End-users simply prefer Wi-Fi •Byod •Cheapest wireless broadband technology to deliver data/video Source: Mobidia, Nov 2014
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 6 December 2014 Advancesduring2014makeWi-Fimoreviableinthecarriernetwork Enablers Copyright © Maravedis Inc 2014. •Standards •NGH •Passpoint •Interoperability •Workwith3GPPandCableLabs •Multimode devices proliferate •Commoncoreplatforms •802.11acandevolution •Evolutionofdeviceecosystem •NewSpectrum •Improvingcustomerexperiencemostimportantreasontoinvest(57%) Changes in attitudes to public Wi-Fi Source WBA/MaRe survey October 2014
7 Carrier Strategies
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 8 December 2014 FromoffloadtothefullHetNet Carrier strategies and trends -MNOs Copyright © Maravedis Inc 2014. •30%ofnewcapacitycomesfromWi-Fiin2014 •Downto9%in2018ascarriersintegrateWi-Fiintheirownnetworks •75%ofMNOsmallcellstointegrateWi- Fiby2018 •KeyMNOuses •Dataoffload •DifferentiatedQoSlevels •VoWiFi •LBS •IoT % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 9 December 2014 Progresstoquadplayandcommunityhotspotsarekeytrends Carrier strategies and trends -wireline Copyright © Maravedis Inc 2014. Deployment of community hotspots by operator type 2014-2018 Source: Maravedis-Rethink forecasts for iPass •CableandbroadbandinvestmentsinWi-Fi •Importanceofcommunityhotspots •KeyMSOuses •Dataonload •Stepstoquadplay •Presenceinnewterritories •Dealswithmobilecarriers - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 2013 2014 2015 2016 2017 2018 Rise of community hotspots Community hotspots
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 10 December 2014 Roamingandlocationservicesnow,IoTandquadplayinfuture Business models proliferate Copyright © Maravedis Inc 2014. Wi-Fi monetization strategies Source: WBA/Maravedis-Rethink survey Nov 2014 •Strongnetworksofwelllocatedhotspotswillgainvalue •ImportanceofRoaming •Riseofneutralhostmodel •WholesaleWi-Ficapacityservices •Cloud-based&crowdsourcedhotspotaggregation •Wi-Fifirstnetwork Wi-FiRoaming ROIfromWI-FiOffload Wi-FioffloadWholesale Wi-Fi asaMetropolitanService Advertising Marketing Dealsin Retail WiFiAnalytics LocationBasedServices EnterpriseServices Wi-Fi- first – (mobile services which use Wi- Fi whenever available) All oftheabove Other Series1 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2% 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
11 Challenges Ahead
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 12 December 2014 Medieval Wi-Fi Networks Copyright © Maravedis Inc 2014.
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 13 December 2014 Keychallengesremainin2014 Challenges ahead What do you see as the key challenges faced by mobile operators if they are to deploy and monetize seamless Wi-Fi services? Source: WBA-Maravedis-Rethink survey, Nov 2014 •IslandNetworks •Barrierstousage •Immaturemonetization •Generatenewrevenuesnotjustdefensivemeasures •SitandbackhaulissuesforWi-Fi •Investments in the core •LTE-U disruption? Clarify Business Model Deployment Issues Ensuring Quality of Service Backhaul and Site Issue Series1 63.0% 39.1% 38.0% 42.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% What do you see as the 'Key Challenges' faced by operators when deploying and monetizing "Seamless Wi-Fi Services"? Copyright © Maravedis Inc 2014.
14 Projections
Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 15 December 2014 HetNetwon’thappenovernight,butWi-Fiadoptionaccelerates Looking ahead Copyright © Maravedis Inc 2014. •Installedbaseof47min2014 •Asia-Pacificwillaccountformorethanhalfthebase •Homespotscouldtop340m Keycatalyststooptimizeuseofthisbase: •FullWi-Fi/cellularintegration •MassadoptionofNGHandPasspoint •EvolutionofWi-Fistandards Source: Maravedis-Rethink forecasts for iPass http://www.ipass.com/wifi-growth-map/ - 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 2013 2014 2015 2016 2017 2018 Hotspot Projections by Service Provider Type MNOs and Fixed Fixed Broadband operators Platform providers Venue controlled
Copyright © Maravedis Inc 2014. •Wi-Fi is now at the centerof carries strategies •Wi-Fi Business Models proliferate •Required investments ahead •Global Alternative Network? www.maravedis-bwa.com ClosingThoughts December 2014
Copyright © Maravedis Inc 2014. •http://www.wballiance.com/resource- center/wba-industry-report •http://www.ipass.com/wifi-growth- map/ •Wi-Fi Newsletterevery Wednesday •Go to www.wi-fi360.com www.maravedis-bwa.com Free Resources December 2014
Copyright © Maravedis Inc 2014. •Wi-Fi Blasts Ahead with 11ac Wave 2 Chipsets www.maravedis-bwa.com New Wi-Fi Report December 2014
19 www.maravedis-bwa.com Copyright © Maravedis Inc 2014. CLIENT CONFIDENTIAL www.linkedin.com/in/adlanefellah afellah@maravedis-bwa.com +1 (305) 865-1006 THANK YOU! Adlane Fellah, Customer Engagement

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Carrier Wi-Fi State of the Market 2014

  • 1. 1 Carrier Wi-Fi: State of the Market 2014 December 2, 2014 Adlane Fellah Maravedis LLC afellah@maravedis--bwa.com
  • 2. Copyright © Maravedis Inc 2014. •Founded in 2002 •Based in Miami& London •Wireless Infrastructure Analysts •Official Research Supplier for the WBA •Partner with Rethink (UK) and EJL Wireless (USA) www.maravedis-bwa.com AboutMaravedis December 2014
  • 3. Copyright © Maravedis Inc 2014. •Drivers & Enablers •Carrier strategies •Challenges •Projections www.maravedis-bwa.com Agenda December 2014
  • 4. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 4 December 2014 Network operators’ revenues Copyright © Maravedis Inc 2014. Source: MaReoperator survey 2014 0 10 20 30 40 50 60 70 80 Access Consumer apps Enterprise humanapps Machine apps % of data revenues 2014 2019
  • 5. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 5 December 2014 DatastormcontinuesanduserspreferWi-Fi Drivers of carrier Wi-Fi adoption Copyright © Maravedis Inc 2014. •Need for data capacity continues to intensify ($38B AWS US auction!) •Wi-Fi is there! •End-users simply prefer Wi-Fi •Byod •Cheapest wireless broadband technology to deliver data/video Source: Mobidia, Nov 2014
  • 6. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 6 December 2014 Advancesduring2014makeWi-Fimoreviableinthecarriernetwork Enablers Copyright © Maravedis Inc 2014. •Standards •NGH •Passpoint •Interoperability •Workwith3GPPandCableLabs •Multimode devices proliferate •Commoncoreplatforms •802.11acandevolution •Evolutionofdeviceecosystem •NewSpectrum •Improvingcustomerexperiencemostimportantreasontoinvest(57%) Changes in attitudes to public Wi-Fi Source WBA/MaRe survey October 2014
  • 8. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 8 December 2014 FromoffloadtothefullHetNet Carrier strategies and trends -MNOs Copyright © Maravedis Inc 2014. •30%ofnewcapacitycomesfromWi-Fiin2014 •Downto9%in2018ascarriersintegrateWi-Fiintheirownnetworks •75%ofMNOsmallcellstointegrateWi- Fiby2018 •KeyMNOuses •Dataoffload •DifferentiatedQoSlevels •VoWiFi •LBS •IoT % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey
  • 9. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 9 December 2014 Progresstoquadplayandcommunityhotspotsarekeytrends Carrier strategies and trends -wireline Copyright © Maravedis Inc 2014. Deployment of community hotspots by operator type 2014-2018 Source: Maravedis-Rethink forecasts for iPass •CableandbroadbandinvestmentsinWi-Fi •Importanceofcommunityhotspots •KeyMSOuses •Dataonload •Stepstoquadplay •Presenceinnewterritories •Dealswithmobilecarriers - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 2013 2014 2015 2016 2017 2018 Rise of community hotspots Community hotspots
  • 10. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 10 December 2014 Roamingandlocationservicesnow,IoTandquadplayinfuture Business models proliferate Copyright © Maravedis Inc 2014. Wi-Fi monetization strategies Source: WBA/Maravedis-Rethink survey Nov 2014 •Strongnetworksofwelllocatedhotspotswillgainvalue •ImportanceofRoaming •Riseofneutralhostmodel •WholesaleWi-Ficapacityservices •Cloud-based&crowdsourcedhotspotaggregation •Wi-Fifirstnetwork Wi-FiRoaming ROIfromWI-FiOffload Wi-FioffloadWholesale Wi-Fi asaMetropolitanService Advertising Marketing Dealsin Retail WiFiAnalytics LocationBasedServices EnterpriseServices Wi-Fi- first – (mobile services which use Wi- Fi whenever available) All oftheabove Other Series1 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2% 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
  • 12. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 12 December 2014 Medieval Wi-Fi Networks Copyright © Maravedis Inc 2014.
  • 13. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 13 December 2014 Keychallengesremainin2014 Challenges ahead What do you see as the key challenges faced by mobile operators if they are to deploy and monetize seamless Wi-Fi services? Source: WBA-Maravedis-Rethink survey, Nov 2014 •IslandNetworks •Barrierstousage •Immaturemonetization •Generatenewrevenuesnotjustdefensivemeasures •SitandbackhaulissuesforWi-Fi •Investments in the core •LTE-U disruption? Clarify Business Model Deployment Issues Ensuring Quality of Service Backhaul and Site Issue Series1 63.0% 39.1% 38.0% 42.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% What do you see as the 'Key Challenges' faced by operators when deploying and monetizing "Seamless Wi-Fi Services"? Copyright © Maravedis Inc 2014.
  • 15. Copyright © Maravedis-Rethink 2014 www.maravedis-bwa.com 15 December 2014 HetNetwon’thappenovernight,butWi-Fiadoptionaccelerates Looking ahead Copyright © Maravedis Inc 2014. •Installedbaseof47min2014 •Asia-Pacificwillaccountformorethanhalfthebase •Homespotscouldtop340m Keycatalyststooptimizeuseofthisbase: •FullWi-Fi/cellularintegration •MassadoptionofNGHandPasspoint •EvolutionofWi-Fistandards Source: Maravedis-Rethink forecasts for iPass http://www.ipass.com/wifi-growth-map/ - 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 2013 2014 2015 2016 2017 2018 Hotspot Projections by Service Provider Type MNOs and Fixed Fixed Broadband operators Platform providers Venue controlled
  • 16. Copyright © Maravedis Inc 2014. •Wi-Fi is now at the centerof carries strategies •Wi-Fi Business Models proliferate •Required investments ahead •Global Alternative Network? www.maravedis-bwa.com ClosingThoughts December 2014
  • 17. Copyright © Maravedis Inc 2014. •http://www.wballiance.com/resource- center/wba-industry-report •http://www.ipass.com/wifi-growth- map/ •Wi-Fi Newsletterevery Wednesday •Go to www.wi-fi360.com www.maravedis-bwa.com Free Resources December 2014
  • 18. Copyright © Maravedis Inc 2014. •Wi-Fi Blasts Ahead with 11ac Wave 2 Chipsets www.maravedis-bwa.com New Wi-Fi Report December 2014
  • 19. 19 www.maravedis-bwa.com Copyright © Maravedis Inc 2014. CLIENT CONFIDENTIAL www.linkedin.com/in/adlanefellah afellah@maravedis-bwa.com +1 (305) 865-1006 THANK YOU! Adlane Fellah, Customer Engagement