Obtain in-depth analytics of shoppers, including demographics and shopping preferences.

1. ©2017 Extreme Networks, Inc. All rights reserved
Extreme Networks Retail Guest Analytics Solution
Connecting Beyond the Network

2. ©2017 Extreme Networks, Inc. All rights reserved
The Evolution of Retail Wireless
2
Enterprise
Mobility
Free Guest
Wi-Fi as a
Differentiator
Omni-channel
Experience
Guest
Access 2.0

3. ©2017 Extreme Networks, Inc. All rights reserved
Today’s Guest Access Challenges
3
Registering guests across a large distributed network
Lack of flexible & easy onboarding
Poor connectivity
Lack of business intelligence
• Lack of WAN optimization
• Limited app bandwidth control
• Registration required at every location

4. ©2017 Extreme Networks, Inc. All rights reserved
What You Need
4
Personalize offers using
user likes and CRM
integration
Easy self-registration
using social ID/SMS
Ultimate bandwidth efficiency with
application visibility and control
Own your own data
with private cloud solution
Incredible visibility to
business analytics
Strong back end to register
millions of guests
GUEST
ACCESS
2.0

5. ©2017 Extreme Networks, Inc. All rights reserved5
Introducing Extreme’s
Retail Guest Analytics

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Extreme’s Solution at a Glance
6
Centralized
Integrated
• Provision and
manage access
across multiple
networks
• Deeper visibility
into guest
application
analytics
Scalable
• Support for up to
10 million users
• Integrated fine-
grain location
awareness
Easy/Flexible
• Single Login with
Social ID/SMS
• Intuitive
navigation
• Responsive UI
Powerful
• Social media
usage
• Device
analytics
• Comprehensive
reporting
Customizable
• Site specific
splash pages
• Unlimited # of
dashboards
• Store manager
view

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Social Media and SMS Onboarding
7
Guests have the flexibility to login the way they choose
Retailers have the opportunity to extract publicly shared
demographic data from sites
Guests can be encouraged to share their in-store
experience with others in their network
Have shoppers and guests
connect to Wi-Fi using their
social media credentials or
via SMS

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Enter Your
Screenshot Here
Monitor1
Dashboard2
Configuration3
Analyze4
Troubleshoot5
Console

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Monitor – Summary
9
Enter Your
Screenshot Here
Total
Guests
Login Type
01
03
Guests
Online02
Guests with
Loyalty App04

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Monitor – Summary
10
Enter Your
Screenshot Here
Enter Your
Screenshot Here
Time of Day
# of Shoppers
and Duration
Shoppers by
Connection Type,
Age Range, and
Gender
Dwell Demographics

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Monitor – Map View
11
Instant
view of
all sites
Colored
indicators and
pop-up
statistics reveal
site specific
data
Drill down
from system
to specific
Building

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Monitor – Active Users
12
Information
on specific
Users
Login
Type,
Email &
GenderEnter Your
Screenshot Here

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Dashboard – Customization
13
Unlimited number of
dashboards for all users 1
Multiple layout templates
2
Drag & drop built in
widgets 3

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Dashboard – Analytics
14
Device Type
OS Type
Browser Type
Loyalty App
Penetration
Gender,
Age Ranges
Applications
Used

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Customer Engagement Analytics
15
Detailed drill down visitation
metrics for chain, store,
department and brand
Visually identify associates
Ratio of associates to
customers
• Gender
• Age ranges
• Total and average dwell time per
guest
Store rankings based on
customer count or dwell
time
Department rankings
based on customer
count or dwell time
Product and brand
rankings based on
customer count or
dwell time

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Customer Engagement Analytics
16
Customer Data Device Data Engagement
• Device and browser types
• Loyalty app usage
• URLs visited
• Login types and percentage
• Visitor age and gender
• Total and average dwell time in store
• Number of associates
• Ratio of customers to associates
Track any shopper or associate with a Wi-Fi device
Customer Types
• Passing traffic
• Bounce traffic (short duration)
• Engaged customers
• New/repeat visitors
Contextual Rules Engine
• Based on visitor entry, exit, and dwell
• Sophisticated alerts such as service
levels and queue duration/length
Detailed Drill Down
• Rank stores, departments, and/or
products based on customer count
or dwell

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Configuration
17
Splash page templates1
Policy2
Notification3
API4

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Analyze
18
Enter Your
Screenshot Here
Reports
Users
End Points03
01
02

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Troubleshoot
19
Ping/Trace Route 1
Packet Capture 2
Guest Event Logs 3

20. ©2017 Extreme Networks, Inc. All rights reserved
The Evolution of Retail Wireless
20
Centralized
Integrated
Scalable Easy/Flexible Powerful Customizable
Guest Access 2.0 - Tailored for the Retail Enterprise

21. ©2017 Extreme Networks, Inc. All rights reserved