Enterprise Social: Yammer and SharePoint


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Overview of Yammer & SharePoint, sources of value from enterprise social and basic integration with SharePoint 2010 and 2013. (remember to call enterprise social whatever works for your company! Social is another word for collaboration with people you don't know (yet))

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  • We’re in the midst of the biggest communication revolution of our time.Almost 1B users in Facebook, 1B tweets every 4 daysFor the first time ever, Social Networking is now more widely used than email or portals.Social Networking – bigger than email and portalsFueled by mobileIts here in the enterprise.1 users, 1billion users, more workforce, ipad sales> pc----Some more stats:LinkedIn: 131M members, 2+ billion searches per year (comScore)According to Forrester, 41% of workforce is mobileAccording to Forrester, 60M tablets and 175M smartphones expected in the workplace
  • 1909 cost $850, 1920 $260Didn’t design companies to changeEfficient as possibleBuild products & services at massive scaleStructure & ProcessNarrowly defined roles for employeesGain as much efficiency as possible, squeezeExpense of adaptibility/innovation and motivation of employeesRIP Tower Records 1960-2006Blockbuster, Barnes & NobleIt is generally regarded as the first affordable automobile, the car that opened travel to the common middle-classAmerican; some of this was because of Ford's innovations, including assembly line production instead of individual hand crafting.[The standard 4-seat open tourer of 1909 cost $850;[32] in 1913, the price dropped to $550 and $440 in 1915. Sales were 69,762 in 1911; 170,211 in 1912; 202,667 in 1913; 308,162 in 1914; and 501,462 in 1915.[27] In 1914, an assembly line worker could buy a Model T with four months' pay.[27]By the 1920s, the price had fallen to $260[13] because of increasing efficiencies of assembly line technique and volume.By 1900 the United States was producing about 4,000 automobiles a year, and the companies producing them multiplied in a classic economic Darwinian competition. In 1903 alone no fewer than 57 car makers opened for business, and 27 went bankrupt. One of the automobile manufacturers that opened that year was the Ford Motor Company, whose principal owner (sole owner after 1915) was Henry Ford.Ford’s father was a farmer near Dearborn, Michigan, and Henry received only a modest rural education. Ford hated farming, but he proved a born mechanic. In 1896 he built his first automobile in the carriage house behind his house, and in the next few years he built racecars that broke speed records. But Ford wasn’t really interested in racing or crafting cars for the wealthy. He wanted to produce cars for the average man.It was a revolutionary concept that would have consequences Henry Ford never imagined and made him one of the most famous people in the world. In 1932 Aldous Huxley published his classic novel of the future, Brave New World , in which the people of that world reckon time not from the birth of Christ but from the birth of Henry Ford.In 1908 Ford introduced the Model T. It was designed to be both rugged—to handle the usually awful roads of that time—and cheap to manufacture. At $850 not only was it much less expensive than the average automobile, it also cost only about a penny a mile to run. It was an instant success: 10,607 Model T’s sold that year, more than two and a half times as many cars as had been sold in America just eight years earlier.Ford, having designed what he regarded as the perfect vehicle (and for its time it was), bent all the company’s efforts to reducing manufacturing costs to make the Model T accessible to an ever-larger segment of the population. In 1913 he introduced the assembly line, a fundamental concept in manufacturing ever since.By 1916 the price of a Model T had dropped to $360, and Ford sold 730,041 of them that year. By 1920 Ford was building half the cars in the world, and the 5,000-year reign of the horse as the prime local mover of humans and freight had come to an end.The cheap car remade the American economy. By the 1920s automobile manufacture was consuming 20 percent of the nation’s steel production, 80 percent of its rubber, and 75 percent of its plate glass. The need for roads gave an enormous boost to the construction industry and stimulated quarrying and cement manufacture. By the 1920s automaking had become the country’s largest manufacturing industry. It still is.
  • Topple Rate Between 1965 and 2010, the topple rate for all companies in the economy with more than $100M in net sales increased almost 40%, as competition exposed low performers and ate away at their returns.The return on assets (ROA) for U.S. firms today has fallen to less than one third of 1965 levels while improvements in labor productivity had modestly improved over the same period. While there has been a modest improvement in ROA over the past couple of years as the downturn eases up, we believe that this is simply a short-term adjustment similar to the improvements in ROA seen in previous economic cycles.Additional findings of our Shift Index include:The ROA performance gap between winners and losers has increased over time.The “topple rate,” the rate at which big companies lose their leadership positions, has more than doubled.Competitive intensity in the U.S. has more than doubled during the last 40 years.Creative talent is experiencing greater growth in total compensation.Customers also appear to be gaining and using their market power.A few of the key themes that we discuss this year are:ROA performance continues its long-term decline due to deteriorating firm performance.Layoffs and other short-term measures taken by firms are largely the cause of the recent uptick in ROA.Connected individuals, not companies, are the ones harnessing flows and have more power because of it.
  • Eugene Lee
  • SharePoint community on Yammer – great community site!http://www.yammer.com/spyam
  • Light integration means standalone systems with just ‘on screen’ integration, via embed/web parts.Heavy means DirSync, ADFS, even SSO.
  • http://blog.yammer.com/blog/2013/05/the-open-connected-workplace-building-yammer-to-be-open.htmlThere’s lots of integration points between SP2013 and Yammer, but I focus on 2010 still because that’s where most people are still.
  • http://success.yammer.com/integrations/sharepoint/
  • You can add webparts into SharePoint 2010 to show Yammer feeds.When you add the webparts in SP, you’ll need to find the network name and group id by looking in the URL when you are in Yammer (find it the feed ID in the URL of the group in Yammer). Also you may need to add sites to trusted zones in IE.Instructions here http://success.yammer.com/integrations/sharepoint/
  • Free Yammer Enterprise licenses when you buy Office365. (This is old Yammer pricing chart, but gives you an idea)
  • I’m old, I call them hashtags, they are #topics in Yammer. You can follow them.
  • Client business case for enterprise social
  • The answer, with many nuances, is go Yammer if you can. Am always happy to talk through different scenarios.
  • OWA* Office Web App Integration expected by end 4Q13*eDiscovery in Yammer I expect to be rolled into eDiscovery template in SharePoint 2013
  • Builds on the concepts of discussions, likes, ratings, badges and reputationsCommunities can be created by using a new Site DefinitionTemplate available for site collections and sitesUnderneath is a feature that can be activated on any site.Uses Wiki Pages infrastructureA community is based on set of functionalities and lists that exist in the community:it is self consistent.Content is organized by Categories, with a rich UI comprised of image and dataPresentation pages are «wiki pages»Rich content experienceEasier to customize doesn’t need to be SharePoint master for creating contentUsers can use rating for content and «reputation» for peopleCan vote 1 to 5 stars, or LikesReputation is only available in community sites and it is «per community»People can also report “abuse” for a moderator to act uponModerators can choose the “best” reply
  • A conversation can have zero or multiple repliesReplies can happen for the main topic or for other replies as well (replies of replies)A reply can be reported to moderatorCommunity moderators can also delete or edit a replyBest Reply: bubbles up in a specific reply and shows it up as the first reply in the discussion thread
  • Available in the home page and in site settingsHome page is «security trimmed»: only moderators see toolsProvides access to the main community settings and underneath lists:DiscussionsCategoriesMembersGiftsReported PostsAllow any members to report any post (reply or discussion) as an abuse of the CommunityReports with comments are stored in an hidden listMembers are notified real time for their reporting activityModerators can then decide to delete the post, edit the post or remove the Report
  • Owners can enable ratings on CommunityRatings can be a star system or like system: Both are completely decoupled from Social DB and live only in the Content DBOwner can switch between the two systems and rating values get preserved in the switchMouse hovering on the rating provides quick information at a glance:Who ratedThe value of the rateVisual representation for your likes Offers a way to keep track of specific posts across all the microblogging activityLikes: is a personal view to see things you liked*Other people don't have access to the list of everything you liked, but they can see what you liked if they look at your profile feed (About me).Useful to track Social activitiesThe popularity of an itemTracking a specific post – threadIt shows in the main consolidated feeds web partEvery time a user likes a post:An entry gets created in the user’s Microfeed listThis show the “user liked a post” entryThe original post gets updated in the Microfeed list of the user that created the post itselfThis keep tracks of all the likes on the postAn entry gets also created in the Social list of the user who did the “like” actionThis keeps track of the user “like” activitiesUsed in the “Likes” view
  • People reputation is impacted by activities like creating posts, adding replies, etc.Reputation is per community – reputation in one does not affect it in another communityReputation model cannot be extendedCommunity owners control points for each activityAdministrators also configure what point thresholds are required to achieve reputation rankingsOnce a member reach a specific level he/she receives a «badge» that shows achievement goals reachedBadges can be customized in term of textBadges image cannot be customizedBut the color is inherited from the site themeThere are two type of badges in communities:Achieved badgesGained by people by collecting points performing specific activitiesGifted badgesAssigned by community ownersAchieved badges can be displayed as a ranking level or as a specific textIt’s a way for Community moderators to “push” recognition to memberNot achieved by membersBy assignation only from Community moderatorList of Gifted Badges can be managed to add or remove badgesGifted Badges are showed in the people status and are colored Again: color is inherited by site themeAt any time people can go to the Members list to see all members and rank them by various metricsPeople can also see their status and what is needed to move to the next level of reputation:
  • Newsfeed: shows you updates on social activities for items and people you are following:People postsPeople profile changesChanges on followed documentsItems tagged with followed tagsMentionsActivities: all my activitiesLikesCompany Feeds
  • Integration into Dynamics and Office, and many other systems.SkyDrive Pro storage of documents coming soon.Check out release schedule http://success.yammer.com/product/releases/Office Web App integration by year end 2013
  • Enterprise Social: Yammer and SharePoint

    1. 1. Enterprise Social: Yammer & SharePoint Naomi Moneypenny #ESN #Yammer @nmoneypenny www.synxi.com
    2. 2. Naomi Moneypenny n.moneypenny@manyworlds.com Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since 3000+ followers on Twitter 3+3 dogs 20+ patents in adaptive systems geek Astrophysicist Passionate about user adoption and enterprise collaboration & innovation #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    3. 3. • Enterprise Social Imperative • Yammer – what is it, why did MSFT acquire it • Case Study • Integrating SharePoint & Yammer • Social Features in SharePoint 2013 • The Future #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    4. 4. Time spent online # users • Fueled by mobile technology, more people are now using social networking websites than email or web portals. SOCIAL NETWORKING Line chart showing Social > Email SOCIAL NETWORKING Line chart showing Social > Email EMAIL PORTALS 2009 2011 time › › › 800 million Facebook users with over 100 billion connections 300 million Twitter users with 1 billion tweets every 4 days 488 million mobile devices v 417 million PCs shipped in 2011 Sources: Comscore, Forrester Research #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com time
    5. 5. Source: McKinsey #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    6. 6. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    7. 7. “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” - Arie de Geus, The Living Company Source: Deloitte #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    8. 8. Findability of Content Facebook Generation Locate Expertise Share Knowledge Serendipity #ESN #Yammer @nmoneypenny @nmoneypenny Email Generation www.synxi.com www.synxi.com
    9. 9. Decentralize Alignment Decentralize decision making (to the people closest to the problem) Alignment of employees’ higher level motivations, beyond process Transparency Engagement Culture of transparency & constant improvement #ESN #Yammer @nmoneypenny @nmoneypenny Engage employees for ideas www.synxi.com www.synxi.com
    10. 10. • • • • • • • • Corporate Culture Governance Avoid user confusion Architecture – on premises/cloud etc Requirements – one size fits all? Business Case – hard and soft benefits Adoption – rollout program or guerilla/viral? User adoption metrics (qualitative & quantitative) #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    11. 11. Drug Dealers Only two industries call customers ‘users’… #ESN #Yammer @nmoneypenny @nmoneypenny IT www.synxi.com www.synxi.com
    12. 12. 85% Fortune 500 8 Million Users July 2012 Unique Testing Model $1.2bn Partners Home Network Apps/ Public API Yammer support networks Customers (yourdomain.com) Suppliers Collaborative intercompany networks Can have public/private groups #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    13. 13. Doesn’t compete with SharePoint but yes, there is some overlap on social functionality. Jeff Teper, CVP Microsoft Office Division Future is conversation layer embedded into content creation layer #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    14. 14. Demo #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    15. 15. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    16. 16. Integrating Yammer & SharePoint #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    17. 17. Activating Yammer for your organization is just the first step. Enterprise social is different than other solutions. To drive adoption and really get the value out of Yammer, you need a strategy, advocates, and openness to the way it will transform the way people in your organization work and communicate. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    18. 18. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    19. 19. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    20. 20. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    21. 21. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    22. 22. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    23. 23. • • • • • • • • • • View My Feed, Company Feed and Group Feeds Post, reply and like messages Attach files and links Get notification alerts for new Yammer messages, @ replies and likes* Profile sync: Sync your SharePoint profile information with Yammer, eliminating the need to complete two profiles* Document and list item integration: Post documents and other list items such as calendar events and tasks directly from SharePoint to Yammer* Unified search: Search SharePoint and Yammer content simultaneously from within SharePoint. Yammer message results are displayed alongside SharePoint results. Light embeddable feeds* Admin configurations Single Sign On #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    24. 24. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    25. 25. Internal Case Study #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    26. 26. • • • • • • • • • Using Yammer since Fall 2010 Reduction of over 90% in internal email Groups are ‘open by default’ unless sensitive/legal Primary conduit for collaboration, SharePoint as repository Initially adoption was good, but mimicked email, i.e. 1 on 1 convos, not transparent Heavy use of external networks Code of conduct/behavior – peer governed Hashtags vs. groups still an issue Busy, vibrant network #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    27. 27. Give users guidance on what tool to use when. This should be specific to your company – how you use tools now Transitory Active Collaboration Work Products Current Team IM Yammer Group / Lync (Voice/Video) Yammer then archive to SharePoint Colleagues Yammer Yammer Group / Lync (Voice/Video) Yammer then archive to SharePoint Legal Email Specific Yammer group or SharePoint SharePoint Partners Email Yammer if on ext network, email, cc internal Yammer group SharePoint Customers Email Email/Lync SharePoint #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    28. 28. - Connection between international offices Cost Savings (bandwidth/email) Knowledge Worker Productivity #yamwins #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    29. 29. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    30. 30. Social Features in SharePoint 2013 #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    31. 31. Feature SharePoint 2013 Yammer Structured Discussions with moderation Yes Only groups Likes Yes Yes Follow Documents Yes Yes Follow People Yes Yes Follow Sites Yes (Networks) Newsfeed Yes Yes Activity Feeds Yes Yes Tagging Managed Meta Data/Taxonomy Folksonomy(not integrated with SP) Award Badges (gamification) Yes in community 3rd Party Apps sites Co-authoring of content items Wiki Pages/Notes/OWA* eDiscovery Audit logs 3rd Party Apps* #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    32. 32. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    33. 33. Discussion threads & number of replies Group Description #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    34. 34. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    35. 35. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    36. 36. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    37. 37. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    38. 38. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    39. 39. #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    40. 40. #ESN #Yammer @nmoneypenny www.synxi.com
    41. 41. • • • #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com
    42. 42. Naomi Moneypenny Always happy to help, questions, comments, resources: n.moneypenny@manyworlds.com www.Synxi.com @nmoneypenny (I will follow you back on Twitter) #ESN #Yammer @nmoneypenny @nmoneypenny www.synxi.com www.synxi.com