This document describes IBM Verse, a new email and collaboration tool. It summarizes how Verse provides an integrated workspace to help knowledge workers focus on their priorities, easily search for and share information, and stay productive from any location. Verse was designed based on extensive user research to create a simple interface that organizes messages and tasks into a personalized top actions view. In contrast to traditional tools, Verse aims to help employees feel empowered and in control of their workday.

1. © 2014 IBM Corporation
Mail Reimagined for a
New Way to Work
Presenter Name
Date

2. Productivity is a top focus of global CEOs
As enterprises seek
opportunities for growth,
worker productivity
takes center stage.
* Engaged Employees and Satisfied Customers Dominate Thinking of CEOs in 2014,” The Conference Board, https://www.conference-board.org/press/pressdetail.cfm?pressid=5055
2 © 2014 IBM Corporation

3. The workplace is getting more complex
Workforce is spread
around the globe
Open work models raise
new demands on security
Integration must be seamless in
the office, home, and on the go
Social approaches are
brought from home to work
Millennials feel information and technology overload,
and prioritize ease-of-use in work applications*
The future of work focuses on the individual …
* The State of Workplace Productivity Report, Cornerstone OnDemand, 2012
and the community.
3 © 2014 IBM Corporation

4. Challenges for enterprise are mounting
of surveyed workers have felt
overwhelmed by information to
the point of incapacity.1
of executives are concerned that
their employees are already too
stretched to deliver current
business objectives.2
1 The Knowledge Worker’s Day: Our Findings, Basex, 2012; http://www.basexblog.com/2010/11/04/our-findings/ ; 2 The Business of Performance Management, The Hay Group, 2012
4 © 2014 IBM Corporation

5. When was the last time you felt truly productive at work?
Every day, information overwhelms us. Tasks get left
undone. Messages go unanswered. Meetings dominate
our time. The emails pile up.
Today’s tools are not adequate for the workplace of the future.
The average interaction worker spends
an estimated 28% of the work week
managing e-mail.1
Up to 30% of email time could be
repurposed by adopting social
collaboration tools for communication.2
1 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012, and Susan Felman, Hidden cost of information work: A
progress report, International Data Corporation, May 2009 2 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012
5 © 2014 IBM Corporation

6. What we need is…
…a clear sense of where to focus
the time we have.
…an easy way to collaborate with
the people that matter to us most.
…a way to take back control of
our day.
6 © 2014 IBM Corporation

7. © 2014 IBM Corporation
That’s why
IBM Verse
is essential for a
new way to work.

8. IBM Verse: Mail reimagined for a new way to work
8 © 2014 IBM Corporation

9. IBM Verse: Mail reimagined for a new way to work
Cloud-enabled, designed for mobile devices,
and powered by IBM's analytics and advanced
search, IBM Verse works for you, not the other
way around.
9 © 2014 IBM Corporation

10. IBM Verse: Mail reimagined for a new way to work
Experienced through a simple, see-only-what-you-
need interface, IBM Verse helps you focus
on the things that matter most.
10 © 2014 IBM Corporation

11. IBM Verse: Mail reimagined for a new way to work
With an array of intelligent, secure and
engaging social apps, IBM Verse opens up new
ways to work together.
11 © 2014 IBM Corporation

12. IBM Verse helps you take back control of your workday
Traditional Mail
Too many apps and views:
inbox, calendar, to-do’s, social…
Don’t know what to
focus on
Can’t find
what I need
Too hard to share
content/knowledge
Overburdened, overstressed,
frustrated, unproductive
Integrated, clean, clear space
accessible anywhere, anytime
Top-actions view based
on my priorities and
behaviors
A fast, smart search
based on analytics
Two-click sharing and
share-on-send
Fully empowered and engaged
employees free to focus on what’s
important
12 © 2014 IBM Corporation

13. “Moments in the life video” or click through demo
https://ibm.biz /BdEZD7
13 © 2014 IBM Corporation

14. How can IBM Verse help me?
A range of capabilities on the cloud helps me manage my work, no matter what
my position is in the org or what different roles I’m playing throughout the day.
Multi-tasker ME
The
Prioritizer
The
Searcher The
Sharer
The On-the-
Go Employee
The Business
The Tech
Professional
Leader
The
14 © 2014 IBM Corporation

15. How can IBM Verse help me, the Multi-tasker?
I have too many apps and views to get my work done: email, file
sharing, social networking, calendar, to-do list, notepad, etc.
Single personalized space for my entire workday
one integrated,
simplified space
lets me focus and
take quick
action on critical
matters at a
glance
15 © 2014 IBM Corporation

16. How can IBM Verse help me, the Multi-tasker?
I have too many apps and views to get my work done: email, file
sharing, social networking, calendar, to-do list, notepad, etc.
built-in social
analytics let me
quickly learn
about, chat with
and invite
colleagues to
meetings
Single personalized space for my entire workday
16 © 2014 IBM Corporation

17. How can IBM Verse help me, the Multi-tasker?
I have too many apps and views to get my work done: email, file
sharing, social networking, calendar, to-do list, notepad, etc.
ability to
quickly post
message content
to my social
network saves
me time
and effort
Single personalized space for my entire workday
17 © 2014 IBM Corporation

18. How can IBM Verse help me, the Multi-tasker?
I have too many apps and views to get my work done: email, file
sharing, social networking, calendar, to-do list, notepad, etc.
easy-to-manage
mail lets me
delete it, mute it
or mark it for
action
Single personalized space for my entire workday
18 © 2014 IBM Corporation

19. How can IBM Verse help me, the Prioritizer?
I struggle to keep a view on what’s most important and end up
working extra hours just to catch up
top bar uses
analytics and my
own preferences
to surface
what’s
important to
me
Top-actions view based on my behavior and needs
thoughtful
design lets me
take quick
action including
buttons for
email, chat,
contact info and
much more
19 © 2014 IBM Corporation

20. How can IBM Verse help me, the Prioritizer?
I struggle to keep a view on what’s most important and end up
working extra hours just to catch up
single view
of top actions
owed/am owed
makes me
more effective
in understanding,
managing and
completing tasks
Top-actions view based on my behavior and needs
20 © 2014 IBM Corporation

21. How can IBM Verse help me, the Prioritizer?
I struggle to keep a view on what’s most important and end up
working extra hours just to catch up
always-up
calendar makes
sure I don’t
miss deadlines
or meetings
and lets me join
with one click
Top-actions view based on my behavior and needs
21 © 2014 IBM Corporation

22. How can IBM Verse help me, the Searcher?
I’m flooded with information and simply cannot find what
I’m looking for
powerful filter
types and a
multi-pane
results view let
me drill down
quickly and
even preview
files
analytics cut
down on
irrelevant results
and uncover
hidden gems
I’ve forgotten
about or never
knew existed
Fast and smart search based on analytics
and it’s not just
messages:
results return
embedded links,
files, tasks and
meetings
22 © 2014 IBM Corporation

23. How can IBM Verse help me, the Sharer?
It takes too much effort to download, find and upload knowledge
and files; important things die in the inbox
post-to-blog lets
me amplify
important info,
even entire
conversations,
by moving it
from email to my
communities
two-click
sharing lets me
collaborate
with ease and
benefit from
others people’s
knowledge and
assets
Keep everyone connected and on the same page
23 © 2014 IBM Corporation

24. How can IBM Verse help me, the Sharer?
It takes too much effort to download, find and upload knowledge
and files; important things die in the inbox
share-on-send is
smart enough to
manage
permissions for
me based on my
actions
Keep everyone connected and on the same page
24 © 2014 IBM Corporation

25. How can IBM Verse help me, the On-the-Go Worker?
When I leave my desk, I spend too much time getting set back up
and back up to speed
Seamlessly integrated anywhere, anytime access
mobile app and
cloud let me
pick up right
where I left off
and keeps me
up to date with
ease
25 © 2014 IBM Corporation

26. How can IBM Verse help me, the Tech Professional?
My users don’t need more complexity, nor another disconnected tool
built-in security
lets users work
openly and
transparently
across the
enterprise
without risk
easy
deployment
and updates
via the cloud
mean I’m not the
bottleneck, and I
can focus on
driving business
results
Integrated tool that is easy to adopt and understand
integrated web
and mobile
experience
works with what
employees
have, now and
in the future
26 © 2014 IBM Corporation

27. How can IBM Verse help me, the Business Leader?
Pacesetters engaging in social business have reported an 87 percent
stronger competitive advantage in their respective markets.*
employees
empowered with
the right tools
leads to much
greater
efficiency and
productivity
employees who
can focus on
their actual job
duties are much
more happy
and engaged
Empowers employees to focus on what’s important
connected
employees
sharing
knowledge and
expertise fosters
growth and
innovation
* IBM 2014 Business Tech Trends report
27 © 2014 IBM Corporation

28. Why does this not look like just another inbox?
Because we used IBM Design Thinking. The result is an experience that helps
you manage all messages and info, no matter the source.
Design Thinking
Understand
208+ Survey responses
20+ Background interviews
Explore
40+ Design walk-throughs
Prototype
10 Sessions of users
testing prototypes
Evaluate
190+ Demos over the past 10 months
16 Usability tests on working code
230+ Participants
480+
Research Data Points
11 sponsored
Users from
IBM clients
178 customers
and Business
Partners
50 internal
participants
(IBMers)
28 © 2014 IBM Corporation

29. What we’re hearing, so far
“Reinventing email is no small task given its ubiquitous role in
our day-to-day lives. IBM has taken a radically different
approach by focusing on people, not the inbox. From
what I’ve seen of the great new features so far, it’s hard to
even call it email. IBM has created something altogether
new that we expect will significantly improve our teams’
productivity and collaborative culture.”
Allianz Suisse
Robert Spaltenstein | Head of Groupware
“We expect IBM
Verse will significantly
enhance our way of
global collaboration
and therefore
increase the
productivity of our
global organization.”
Sika
Edwin Meier | CIO
deputy
“Wow, this is
what we were
waiting for!
The new layout
is perfect.”
Saxion
University
Remco Angioni
“[IBM Verse] is
absolutely going to help
my team focus on the
most important
messages and people.
The ability to reduce
email clutter will bring
clarity and focus to
most everything we do
on a daily basis.”
DAI
Steve Mullen | Director
29 © 2014 IBM Corporation

30. IBM Verse leapfrogs the competition
Other companies give you an inbox; IBM gives you a completely new approach to
the way you organize, prioritize and execute your workday
Cloud World’s leading, most complete, open,
made-for-business (secure, private,
governable) cloud. Leader in Cloud
Strategies of Online Collaboration
Software,
Lures you in with cheap storage but
really wants all your data on their
Cloud: documents, email, lists,
directories, etc.. Focused on Windows
8 and Windows Mobile, not the
platforms most users want: Apple OSX
and iOS, Android, and Win7
No on premises offering and weak
integration APIs. Designed for
consumer: experimental approach with
products quickly launched and
suddenly withdrawn, unclear
roadmaps, ad sales trump enterprise
revenue
Analytics Leader in analytics. Helps you
prioritize and focus, molding to how
you want to work.
Users remain responsible for
prioritization, while Delve and Clutter
misses deeper social insights
Google analytics does not help you
effectively prioritize your inbox and
focus on important tasks.
Mobile Enterprise mobility leader: richer
experience, broader device support,
partnership with Apple
Designed for “Windows first” vs market
leaders like Apple and Android
Requires 3rd-party mobile clients,
InBox limited to consumer email only
with no calendar, contacts, or tasks.
Social Social Software leader 5 years
running. Deep social integration,
partnership with Twitter. One efficient,
easily searchable workspace that
clears the clutter and helps you get
work done. One-click guest model.
Still focused on your documents and
email content, not you. Forced march
to Yammer confuses users (is my
document in SharePoint? Yammer?
OneDrive?). Clutter does not support
work prioritization, instead sorts your
email. Microsoft guest model requires
5 steps.
Requires additional investment in 3rd
party add-ons. Google+ lacks security
and business tools. Lots of partially
connected web apps, weak integration
via Google+. Be careful inviting guests:
Google owns their data.
Security Enterprise-grade security, privacy,
policy control, with secure guest
collaboration at no charge
Lacks a federated security approach
that spans browsers, mobile, and
desktop applications
Security designed for consumers, not
business.
30 © 2014 IBM Corporation

31. IBM Verse has security and standards that matter
Controls &
Compliance
En
Physical
Security
Encryption
Privacy
ibmcloud.com/social/security
Authentication
Intrusion
Detection
2012
Gold Winner
IBM Cloud
Security Solutions
Based on
ISO 27001-27002
EU Directive 95/46/EC
Model Clause Agreements
31 © 2014 IBM Corporation

32. IBM Verse and IBM Connections – A two-pronged approach
Complementary experiences and entry points to the full enterprise social solution
Enterprise
Social
Solution
IBM Notes user
Expand to social
from email
IBM Connections user
Reimagine the mail
experience
Social
The social user The mail user
Mail
Meetings
Chat
32 © 2014 IBM Corporation

33. The IBM strategy
IBM Verse is part of an overarching approach to the convergence of new technologies.
Analytics Cloud Engagement
IBM Enterprise Social Solutions Capitalize on IBM’s
broader strategy and key investments to create the
most intelligent, flexible and elegant platform for
businesses and institutions around the world.
We are making
markets by
transforming
industries and
professions
with data.
We are remaking
enterprise IT for the
era of the cloud.
We are enabling
systems of
engagement for
enterprises. And
leading by example.
33 © 2014 IBM Corporation

34. IBM is the leader in creating systems of engagement with
social, mobile and security leadership
~4,000
social software business partner
certifications worldwide5
200,000+
social communities at IBM with
300,000+
active IBMers on Connections
social platform6
IBM Named a Leader in Gartner
Magic Quadrant for Enterprise
Mobility Management7
#1 Enterprise Social
Software
market share leader for 5th
Consecutive Year1
More than 75% of
Fortune 100
companies have licensed IBM
social software2
#2 in enterprise mail
market share3 and
41,000+ email customers4
2012
Gold Winner
IBM Cloud
Security Solutions
1 IDC Worldwide Semiannual Software Tracker, 2H 2013; 2 IBM Finance; 3 Worldwide Email Applications 2013 Vendor Shares, IDC, May 2014; 4 IBM Finance; 5 Approximately 4,000
partners, IBM Partner World database; 6 IBM 2013 Annual Report; 7: “Magic Quadrant for Enterprise Mobility Management Suites”, Gartner Feb 2014
34 © 2014 IBM Corporation

35. Looking to the future
A glimpse at where IBM Verse is headed.
More Cloud Innovation
Continuous, no-hassle delivery of new capabilities
More Analytics with Watson and Cognea
Unleash natural language capabilities to streamline day-to-day mail,
calendaring and key tasks; virtual assistants; expanded recommendation
engines
More Mobile Leadership
Expanded capabilities for iOS, Android and Windows Phone platforms
More Social
Further blur the lines between social and mail with deeper integration of
Connections Activities with mail-based actions, and unify contacts between
mail, calendar, chat, meetings, and social
More Security Innovation
Apply new capabilities from IBM Dynamic Cloud Security to better manage
access, protect data, gain visibility and optimize operations
35 © 2014 IBM Corporation

36. Backup
36 © 2014 IBM Corporation

37. Technical foundation
Cloud platform
 Deployed as part of SmartCloud Notes
service
 Integrates with various Connections
Cloud or on premises deployed services
Client/UI technology
 Modern Browsers - (Chrome, Firefox,
Internet Explorer, Safari)
 HTML5, JavaScript , CSS, Dojo, AMD
modules
 CSS FlexBox
Mobile technology
 iOS and Android apps
Server technology
 SmartCloud Notes mail server
 New advanced search/analytics service
with facets and frequency support
 JavaScript aggregator (JAGGR)
 LESS (CSS preprocessor)
Analytics technology
 IBM Digital Analytics for usage tracking
and analysis
37 © 2014 IBM Corporation

38. IBM Verse architecture
Browser on
Workstation
Server
SmartCloud Notes service
Search/Analytics
Service
Search/Analytics
API
HTML 5 Application
(HTML, CSS, JS, AMD, Dojo)
Mail Calendar bar CKEditor
Web Chat
Engage connector
SmartCloud Notes
connector
Mail Service (Domino SaaS)
JavaScript aggregation
servlet
Static design
component modules
Ajax Proxy
Files and Viewer
integration
Domino REST &
Notes web
(DWA) APIs
IBM Digital
Analytics service
Connections
Chat service
Connections Social
services
Profiles
Files
File Viewer
Blogs
Wikis
38 © 2014 IBM Corporation

39. A little more on the cost of email overload
Overflowing
Inbox
Increased
Employee
Stress1
Lower
engagement2
Reading
emails
Switches
attention from
current focus
5+ minutes to
get back to
current task
What was I
working on?
Needle in a
haystack
Lost / forgotten
emails and
tasks
Team fire drills
and lower
business
outcomes
Your new
employees
(Millennials)
Rely on
transparent
communication
and sharing
Less interested
in the “old way”
of doing things
May choose
other career
options
1 http://news.stv.tv/scotland/228120-do-emails-increase-your-stress-levels-and-affect-your-health/
2- http://www.hrmagazine.co.uk/hr/features/1143435/employee-engagement-closely-tied-health-wellbeing
39 © 2014 IBM Corporation