this ppt is concerned with the creativity and innovation people.

1. Creativity
and
Innovation

2. WHAT IS Creativity
 Creativity is a mental process involving the
generation of new ideas or concepts, or new
associations of the creative mind between
existing ideas or concepts.
 An alternative conception of creativity is that it
is simply the act of making something new.
?

3. What is innovation
 Innovation is about creating value and
increasing efficiency, and therefore
growing your business.
 "Without innovation, new products, new
services, and new ways of doing business
would never emerge, and most
organizations would be forever stuck doing
the same old things the same old way.”

4. 4
Thomas Edison
“I have not failed, I’ve just found 10,000
ways that won’t work”.

5. How innovative are you?
 Remove three sticks to leave four

6. Distinguishing between
creativity and innovation
 Creativity is typically used to refer
to the act of producing new ideas,
approaches or actions.
 Innovation is the process of both
generating and applying such
creative ideas in some specific
context.

7. Distinguishing between creativity and
innovation
 In the context of an organization, therefore, the term
innovation is often used to refer to the entire process
by which an organization generates creative new ideas
and converts them into novel, useful and viable
commercial products, services, and business practices.
 While the term creativity is reserved to apply
specifically to the generation of novel ideas by
individuals or groups, as a necessary step within the
innovation process.

8. Distinguishing between
creativity and innovation
 innovation "begins with creative ideas,„
 "...creativity by individuals and teams is a
starting point for innovation; the first is a
necessary but not sufficient condition for
the second.„

9. Obstacles to Work
Creativity
 ORGANIZATIONAL IMPEDIMENTS such as internal
political problems, harsh criticism of new ideas,
destructive internal competition, avoidance of risk and
overemphasis on the status quo
 WORKLOAD PRESSURES such as extreme time
pressure, unrealistic expectations, or distractions

10. Sources of New Ideas
Suppliers
Employees
Management
Distribution
Channels
Government
Regulations
Maverick
Competitors
Customers
Technology
Economy
Rapidly
Changing
Environment

11. THANK U