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INNOVATION AND
CARLSON’S LAW
Carlson’s Law
Companies are growing and
dying faster than ever before
and innovation is
increasingly becoming
essential to survival.
Curt Carlson, former CEO of
Stanford Research Institute,
has made the study of
innovation his focus. He
interviewed 100 companies
about their innovation
practice and here’s what he
learned:
Organize the chaos and bring the best ideas to
the surface. Convetit accelerates innovation by
bringing a highly curated group of experts
together with your team to provide actionable
insights.
Go from a 30-minute scoping call to a finished report
in 12 business days
60 years ago, the
average age of a
Fortune 500 company
was 75 years.
Today, it’s only 10.
BRING THE BEST IDEAS TO THE
SURFACE WITH CONVETIT.
How do you surface the
best ideas?
TOP/DOWN INNOVATION
Tends to be orderly but dumb
BOTTOM/UP INNOVATION
Tends to be chaotic but smart
Ideas from the top may be missing
key insights from the workers
closest to the customer.
Good ideas can be difficult to surface
when you have to go through layers of
management and silos.
Number of companies that had an innovation process
100 Companies interviewed
10% of companies interviewed had
an innovation process and were
able to articulate it.
HTTP://INFO.CONVETIT.COM/CONVETIT-DEMO-REQUESTREQUEST A DEMO
Resources: http://www.practiceofinnovation.com/confronting-decline/
10
AverageageofFortune500companies
75 YEARS 10 YEARS
1950 2016
FAST
Deep dive into specific problems with highly curated
teams of experts
SPECIFIC
Harness a rapid, debate-driven approach, drawing
upon the perspective of a diverse group of experts
DIVERSE
Accelerate learning as in-house teams engage with
hand-picked experts
ACCELERATED

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Innovation and Carlson's Law

  • 1. INNOVATION AND CARLSON’S LAW Carlson’s Law Companies are growing and dying faster than ever before and innovation is increasingly becoming essential to survival. Curt Carlson, former CEO of Stanford Research Institute, has made the study of innovation his focus. He interviewed 100 companies about their innovation practice and here’s what he learned: Organize the chaos and bring the best ideas to the surface. Convetit accelerates innovation by bringing a highly curated group of experts together with your team to provide actionable insights. Go from a 30-minute scoping call to a finished report in 12 business days 60 years ago, the average age of a Fortune 500 company was 75 years. Today, it’s only 10. BRING THE BEST IDEAS TO THE SURFACE WITH CONVETIT. How do you surface the best ideas? TOP/DOWN INNOVATION Tends to be orderly but dumb BOTTOM/UP INNOVATION Tends to be chaotic but smart Ideas from the top may be missing key insights from the workers closest to the customer. Good ideas can be difficult to surface when you have to go through layers of management and silos. Number of companies that had an innovation process 100 Companies interviewed 10% of companies interviewed had an innovation process and were able to articulate it. HTTP://INFO.CONVETIT.COM/CONVETIT-DEMO-REQUESTREQUEST A DEMO Resources: http://www.practiceofinnovation.com/confronting-decline/ 10 AverageageofFortune500companies 75 YEARS 10 YEARS 1950 2016 FAST Deep dive into specific problems with highly curated teams of experts SPECIFIC Harness a rapid, debate-driven approach, drawing upon the perspective of a diverse group of experts DIVERSE Accelerate learning as in-house teams engage with hand-picked experts ACCELERATED