Innovation cases (Lecture notes, ELE3701)

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My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst.

Tools:
Paper....
Business model canvas
Innovation Pyramid
Lego
Coffee

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Innovation cases (Lecture notes, ELE3701)

  1. 1. StrategiPitstop 10:15 – 10:45
  2. 2. Velkommen CoolburstManagement
  3. 3. Kan dere snu selskapet?
  4. 4. Pitch deres nyestrategi til styret
  5. 5. VelkommenMoods of Norway Rådgivere
  6. 6. Hvordan skal selskapet vokse videre i Asia?
  7. 7. Pitch deres anbefalte strategi til styret
  8. 8. Pirate Thinking Dream Bigger Think BigJust outside…
  9. 9. ‘’There are tons of things we could have done years ago; if we only could have imagined it.’’ - Richard Seymour
  10. 10. Reality is merely an illusion,although a very persistent one. - Albert Einstein
  11. 11. Classic strategyfocuses on positioning.
  12. 12. Strategic innovationaims to re:define the game.
  13. 13. Vijay Govindarajan ,Strategy as transformation http://www.vijaygovindarajan.com/2006/03/strategy_as_transformation.htm
  14. 14. I think you have to think a little bit different. - Steve Jobs
  15. 15. ‘’Industry mental modelstend to converge over time’’
  16. 16. Innovator The creative and innovative fieldRed Ocean Blue Ocean The classic competitive field Imitator 19
  17. 17. ‘’You change the rules of the game.’’
  18. 18. Innovation: The ability to dream up, to thinkbigger to create something different. To create something new. To be different.Innovation can be both incremental. A little bit different every day. Or it can be radical. Do something that’s never been done before.
  19. 19. Anybody can be strategically creative. You just have to learn how. - David Kelley, IDEO
  20. 20. Strategic
  21. 21. Innovation is now recognized as thesingle most importantingredient in any modern economy. - The Economist, 2002
  22. 22. Promotion wins quarters;innovation wins decades. - Bob McDonald, CEO, P&G
  23. 23. How much time have youspent creatively reimagineyour business model?
  24. 24. Holistic model for innovation,Rangen & Øvstebø, 2013
  25. 25. ‘’Imagination is thebeginning of creation’’ - George Bernhard Shaw
  26. 26. Swing for the fences
  27. 27. the Innovation- pyramid Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI – Norwegian Business SchoolThe Innovation Pyramid by Rangen, Christian and Ovstebo, Elisabeth is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  28. 28. Nine levels of innovation
  29. 29. 1.Design and marketing
  30. 30. 2. Products
  31. 31. 3. Services
  32. 32. Markets, Customers4. and Channels
  33. 33. 5. Technology
  34. 34. 6. Processes
  35. 35. 7. Management
  36. 36. 8. Business model
  37. 37. 9.Industry
  38. 38. Easier... Moredemanding Incremental Radical Never been done before. Small, logical steps.
  39. 39. ‘’There are tons of things we could have done years ago; if we only could have imagined it.’’ - Richard Seymour
  40. 40. Reality is merely an illusion,although a very persistent one. - Albert Einstein
  41. 41. Why wait for the future?Innovators dream of what might be.

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