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What is an Intrapreneur?


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You may have heard the term "Intrapreneur," but what does it mean? What separates an intrapreneur from an entrepreneur and what can they do for your company? Find out here!

What is an Intrapreneur?

  2. 2. INTRAPRENEUR “…a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.” (The American Heritage Dictionary)
  3. 3. AKA “INTERNAL ENTREPRENEURSHIP” “Intrapreneurship” is innovation within a company Intrapreneurship can flourish in any organization. It’s just a matter of identifying these people, developing strategy, encouraging participation and committing to a culture of innovation.
  4. 4. ENTREPRENEUR VS. INTRAPRENEUR Besides the first five letters, a few things distinguish entrepreneurs from intrapreneurs. 1. An insider: • An entrepreneur is generally responsible for creating a new organization. • Intrapreneurs works within an existing firm, recognizing errors and creating solutions to better the company. 2. Risk Taker:  Intrapreneurs question the status quo or authority, but they aren’t responsible for the fate of the company.  Entrepreneurs have gone out on their own and are dependent on their success.
  5. 5. CHARACTERISTICS OF AN INTRAPRENEUR  Adaptive Intrapreneurs recognize and learn from mistakes, then adapt to find new solutions  Creative They posses ingenuity, bringing creativity to the workplace and applying it to everyday situations  Goes Against the Grain Innovation is the name of the game, intrapreneurs often have a rebellious spirit.
  6. 6. CHARACTERISTICS OF AN INTRAPRENEUR (CONT.)  Internally & Externally Focused They understand the needs of company and customers. Perspective is essential and they see the world through many different lenses  Self-Reliant Like any leader, they must trust their judgment and ability. Confidence and independence enables them to convey ideas, even controversial ones  Visionary A good idea is one thing, but quantifying costs and benefits, understanding short vs. long-term implications, and successfully pitching the idea spells success for an intrapreneur.
  7. 7. WHAT INTRAPRENEURSHIP DOES: FOSTER SUCCESS Internal entrepreneurship helps your company foster success in a number of ways 1. Catches problems before customers do 2. Focuses on the big picture AND small details 3. Invests in your business 4. Challenges conventional thinking 5. Engages employees.
  8. 8. CORPORATE CULTURE Employee satisfaction leads to better staff, fewer mistakes, lower turnover, and a happier customer. Embracing an intrapreneurial culture is undoubtedly one way to involve workers.
  9. 9. SUCCESS STORIES  GM workers suggested 44,000 ideas in just one quarter and one plant saved $900K using employee suggestions  A scientist at 3M developed Post-it notes after discovering a new glue that was sticky, but not too sticky. It’s now one of their top products.  Gmail, Google’s beloved email service was the result of the 20% time project. This program encouraged employees to spend 20% of their time working on personal or side projects and engrained intrapreneurship into their company culture.
  10. 10. GIVE IT A SHOT You might not come up with the next Post-It Note by next week, but that’s okay. There are endless possibilities for improvement! Encourage a culture of innovation and strategic thinking and see what happens. And if you think one idea is too small, wait until you have fifty!