3Cs of Competitive strategy to meet unique set of demand of customer segment wish to serve in order to achieve superior socio-economic performance

1. COMPETITIVE STRATEGIES :3CS
COMPETITION, COLLABORATION, COOPETITION
by
M.P. SINGH, Managing Consultant, BYG Advantage Ltd
MBA(International Business), Indian Institute of Foreign Trade New Delhi
B.Sc.( Electronics & Communication Engineering),NIT Kurukshetra

2. STRATEGY- WORKING DEFINITION
“STRATEGY IS INTEGRATED SET OF CHOICES THAT POSITION A
FIRM, IN AN INDUSTRY, TO EARN SUPERIOR RETURNS OVER
LONG PERIOD”
“ STRATEGY IS INTEGRATED SET OF CHOICES THAT POSITION
AN ORGANISATION, IN ITS ENVIRONMENT, TO EARN SUPERIOR
MISSION PERFORMANCE OVER LONG PERIOD”
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3. LEADERSHIP ROLE
• Leadership Develop Vision Guiding principals
• Leadership plays important role in strategic management mainly in
developing vision for an organization then its shared, co-owned or
imposed but remains guide even when leader gets removed from the
system
• Vision & Mission in the mind of people provide
• Sense of purpose
• Sense of direction
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4. STRATEGY
• A strategy is the pattern or plan that
• Integrates major goals, policies and action sequences
• Into cohesive whole
• A well-formulated strategy helps to
• Marshal & allocate an organization’s resources
• Into unique & viable posture
• Based on its relative internal competencies & shortcomings
• Anticipated changes in the environment, and
• Contingent moves by intelligent opponents
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James Brian Quinn - The Strategy Process: Concepts and Contexts

5. COMPETITIVE STRATEGY
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COPETETITIVE
POSITIONING
PRODUCTION DISTRIBUTION LOGISTICS SERVICES

6. STRATEGIC TRIANGLE ( KENICHI OHMAE)
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7. COMPETITIVE STRATEGY
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Customer CircleCompany circle
Competitor circle
A

8. SWOT ANALYSIS
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9. SWOT INTERACTION
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10. VALUE CHAIN MODIFIED
ManufacturingR&R&D
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11. DETERMINANTS OF INDUSTRY PROFITABILITY ( INDUSTRY
STRUCTURE)
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12. COMPETITIVE ADVANTAGE
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COMEPTITIVE ADVANTAGE
DIFFERENTIATION
LOW COST

13. COMPETITIVE STRATEGY
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14. COMPETITION
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15. COMPETITIONS- COMPETITIVE POSITIONING (
AIRLINES)
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Indigo
Spice jet
Vistara
Alliance Airline
Chartered plane
Service providers
Air India
Jet Airways
Cost Differentiations
BroaderNarrow

16. COMPETITIONS- COMPETITIVE POSITIONING ( E-
COMMERCE APPARELS)
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Amazon
Flipkart
Jabong
Myntra
Limeroad
Tatacliq
Pernias Pop Up Shop
Shopclues
Snapdeal
Cost Differentiations
BroaderNarrow

17. COOPERATION/COLLABORATION
• When two or more organizations work together to realize or achieve
a common goal.
• Collaboration is similar to cooperation
• A business level cooperative strategy is the one in which a number
of firms work together to attain some common goal. The firms share
their resources and the capabilities they have to create some
competitive advantage in the form of new products or services
• Cooperation established through strategic alliances
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18. CROSS INDUSTRY COLLABORATION
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19. STRATEGIC ALLIANCES
• Company A= Foreign Company B = Host Country
• A & B can share value chain ( non equity alliance)
• A& B may form joint venture and new company C takes birth ( equity
alliance)
• A may enter into technology licensing or trade mark licensing
• X coalition – either down stream or upstream are shared
• Y coalition – if all functions shared
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20. STRATEGIC ALLIANCES
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21. COOPETITION
• Coopetition is the simultaneous competition and cooperation
between two or more rivals competing in global markets. It captures
the duality of cooperation and competition between a given pair or
among a group of rivals
• Competition may occur at multi-points and via multi-units, while
cooperation represents a joint effort for mutual gains
• Under coopetition, the relationship between rivals is a simultaneous,
inclusive interdependence
• The interdependence entails competitive and collaborative activities
undertaken in the pursuit of global reach, expansion, and profit
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22. COOPETITION
• Three properties of coopetition include:
• Cooperation and competition coexist between the same global rivals
• Cooperation and competition exist during one period
• Coopetition may occur at corporate-, division-, or subsidiary-levels,
depending on a firm’s strategic intent and organizational needs
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23. COOPETITION – EXAMPLES
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4G Network roll out

24. STRATEGY
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25. THANK YOU
maneshpratap@gmail.com