تفکر طراحی یکی از مهم‌ترین مفاهیم کسب‌وکار است، اینکه چگونه به تحلیل یک سیستم پرداخته شود و از میان آن تحلیل بتوان کسب‌وکاری جدید را رشد داد. این کارگاه که از مجموعه کارگاه‌های مقدمات کارآفرینی در سلامت بود، در تاریخ 27 آذرماه 1398 در دانشگاه علوم پزشکی تهران توسط خانم مهندس سپیده شریعتی برگزار شد.

1. Introducing
Design thinking
sepideh s har iat i

2. "service and user experience designer"
who am I?

3. what we talk today ?
18 to 12 of 2019
2.What is the
design thinking
process
1.What is the
design thinking
3.The role of Design
Thinking in different
case studies

4. Two thing
1 . W H AT I S T H E D ESI G N T H I N K I N G
2 . W H AT I S T H E D ESI G N T H I N K I N G PRO C ESS

5. Design-thinking is alwaysconfused
with visual design
Design is changing?

8. steve jobs
co founder ofApple
Design is not just what it looks like
and feels like,
Design is how it w o r k s .

9. David M.
Kelley
Founder of IDEO
"We moved from thinking of ourselves as
designers to thinking of ourselves as design
thinkers.
We have a methodology that enables us to come
up with a solution that nobody has before.”

10. A C T UA L L Y DE S I G N T H IN KIN G I S L E S S A BO UT
T H IN KIN G A ND MO R E A BO UT DOIN G

11. U S E R
C L I E N T
C U S T O M E R
B O R R O W E R S
Design
Thinking start
with
P E O P L E

12. DESIGN THINKING IS A
USER CENTERED
APPROACH TO PROBLEM
SOLVING

13. Key element
· People-Focused
· Empathetic
· Curious
· Highly _ creative

15. Design thinking
Process
IDEATE
DEFINE
EMPATHIZE PROTOTYPE TEST

16. Empathy
when you feel what other people
feeling and can mirror their
expression, their opinion and
their hopes.
why?
To discover the people's explicit
and implicit needs so that we
can meet them through our
design solutions

17. understanding how the elderly with
arthritis take medicine
Example

18. Define
Defining the problem using a
unique , concise reframing of the
problem that is grounded in user
needs and insights.
why?
Expose new opportunities by
looking at things differently ;
guide innovation efforts ; make
sure we've identified something
worth working on

19. Ideate
Generating many possible
solutions to a problem.
why?
Generate maximum innovation
potential in a short amount of
time; incorporate different
perspective; build excitement.

20. Design thinking for better healthcare
derived from experience from hotel and
airline industries.
Example

21. PROTOTYPE
Is creating concrete embodiment
of a concept which becomes a
way to test our hypotheses get
closer to the final solution
why?
To gain empathy; to explore; to
test ;to inspire

22. F A I L EA RL Y
F A I L O F T EN

23. Test concept with user
To understand how users understand and
use the concept .

24. HOW DO WE APPLY
DESIGN THINKING ?

25. when can design
thinking be helful

26. wicked
probelm
Both problem and solution are unknow
at the beginning .
A large part of the problem solvingis
actually defining the problem

27. Design thinking
integrates
Innovation

28. case
studies
S O LV I N G
P R O B L E M S W I T H
D E S I G N T H I N K I N G

29. Healthtech
with Heart.

30. case study
The Embrace Incubator is small and light,
making it easy and inexpensive to transport to
rural villages. The entire sleeping bag can be
sanitized in boiling water. It is far more
intuitive to use than traditional incubators,
and fits well into the recommended practiceof
“Kangaroo Care,” where a mother holds her
baby against her skin. Finally, compared to
the $20,000 price of a traditional incubator,
the Embrace incubator only costs $25.

32. The green
kitchen
case study

33. The problem
125000
Of tDenmark's senior
citizen rely on government
sponsored meal.

34. The problem
an estimated 60%
Of seniors residing in assisted living
facilities
Or residential care units have poor nutrition

35. The problem
20%
were actually malnourished

36. The municipality of
Holstebro Hired
Hatch &Bloom
To fix the menu
The project

37. What is ?

39. Trace the journey of a customer as they
experience a product or services

40. Key Discoveries
Seniors were embarrassed to accept government
Loss of control over their food choice was painful
They ate alone and missed the taste of seasonal food
The less the enjoyed their situation ,the smaller their
appetites

41. w or ks hop
SO LU T I O N

42. WORKSHOP
PARTICIPANTS
0 1
volunteers
0 2
Municipality officials
0 3
Expert in elderly issues
0 4
Kitchen worker
0 5
Employees of residential care centers

43. co_ creation
Design tool
Inviting key
stakeholders into
the design process

44. ?
W H AT I F T H I S PU B LI C SE RV I C E S
F O O D _ D E LI V E RY O RGA N I SAT I O N
W E RE A RE STA U RA N T ?

45. THE SOLUTION
MENU
kitchen
COOKS
VEHICLES
DESCRIPTION
RESTAURANT
CHEFS
WAITERS

46. What WOW ?

47. visualisation
Design tool
Make it tangible and
concrete , Draw a
picture tell a story ,
take a photo ,make
a map

48. What w or ks ?

50. 5 0 0 %
Increase
In certain meal orders in the first
week alone

51. “If you have professional pride,
you’llalso cook good food.
Good food has to come from
heart”
Anne Marie Nielsen , director’s of the good kitchen

52. Design thinking is about
doing .
Let’s start togethertoday
Words of Inspiration
- P i e t e r B a e r t