Anne Miles is an advocate for taking harmful stereotypes out of media, marketing and advertising. Anne is available for speaking, coaching, consulting, training and advocacy.

1. UNBOX AUSTRALIA:
Beyond the Stereotypes
Untapped opportunity in diversity and inclusion
Speaking and advisory profile - November 2021

2. Hello,
I’m Anne Miles
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Speaking and training
topics
Bio and skills
Advocacy and impact
What they say
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Contact
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I care greatly about the impact of unmanaged negative
stereotypes in our media, marketing and advertising.
We now know that harmful stereotypes are linked to
domestic violence, bullying and mental health problems.
I’ve seen them all first hand!
Let me show you another way for societal impact,
improved business performance and for our personal
well-being and safety

3. Anne Miles is Unboxing Australia for untapped
opportunities in diversity and inclusion.
Unmanaged and harmful stereotypes in our
media, marketing and advertising are now linked
to domestic violence, bullying and mental health
problems. By unlocking the hidden potential in
our marketing and business strategies across
8 characteristics we can improve business
performance, impact society and empower
individuals for personal well-being and safety.
Anne is a marketing strategist, business and life
coach. As a conscious capitalist Anne believes we
can do great things for business and do good for
the world.
In this keynote you will rethink your own
unconscious bias, be inspired for your business
growth and feel empowered to be your
authentic self.
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U N B O X
A u s t r a l i a
B e y o n d t h e s t e r e o t y p e s
Anne Miles’ Signature keynote
“Anne, it was fantastic, you really
opened my mind. Loved how you made
it so personal. I feel like I will look at the
world a little differently now”

4. As a survivor of domestic and workplace abuse, I know
too well that the portrayal of negative stereotypes in media,
marketing and advertising, and way these breed in our
workplaces, in society and in our homes behind closed
doors.
Having experienced domestic violence, workplace bullying,
sexual abuse, ageism, gender discrimination, bias, financial
disadvantage and even good old fashioned judgment and
prejudice for my lifestyle, I’m passionate about making
change and standing up for the people of Australia.
We need to make change from reviewing our legal
pathways, making the media and marketing self-regulation
systems fairer and more accessible, taking away the old
ways of segmenting customers, questioning how we
represent people in casting to be more accurate and
inclusive, and we need to take unconscious bias out of the
marketing and creative process including hiring practices.
All these issues remain unchanged in Australia with no
sanctions in place and often perpetrators benefiting from
notoriety and repeat offending.
By contrast, the portrayal of negative stereotypes in the
UK is enforceable by law. Australia needs to get up to
world standards or our people will continue to be harmed,
businesses will not reach their full potential and we’ll continue
to do harm to our people.
It isn’t all bad news and we can do something about
it together. I share my journey and personal learnings
as well as insightful strategic moves for business
performance.
Source: Advertising Standards Authority, UK “Depictions, Perceptions and Harm.
A report on Gender Stereotypes in Advertising” More here:
https://www.asa.org.uk/resource/depictions-perceptions-and-harm.html
I’ve lived outside the
stereotypical box my
adult life and I know first
hand the impact. As a
marketing strategist,
business and life coach
I now show others a
new way forward.
There is much to be
done together and every
one of us can make a
difference.
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5. UNBOX AUSTRALIA:
Beyond the Stereotypes
Be empowered to improve business success,
be your authentic self and impact society.
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Photo 1: #Digitalks: The Power of Gender Neutral Marketing (Melb & Syd)
Photo 2: ADMA Global Summit - Discussion Panel, The Winning Ingredient in the Innovation Race: Diversity and Inclusion
Photo 3: General Assembly: Outsmart Unconscious Bias and Bring Humanity into your Social Media
Photo 4: Australian Marketing Institute Panel: Marketing 2019 and Beyond (representing diversity & inclusion)
Being UNBOXED is all about living outside the typical stereotypes and being your authentic
self and respecting each other’s authentic selves. Being defined by other people’s ideas is
harmful and limits us all. This concept is also important for improving brand and business
performance and most of all for societal impact.

6. AWARDS
- Winner Westpac 200 Businesses of Tomorrow 2018 (for Anne’s business
Suits&Sneakers)
- Finalist in B&T Women In Media: Entrepreneur of the Year 2019
- Finalist for AMI Certified Marketing Practitioner of the Year 2019 - Vic and National
- Finalist for AMI Certified Marketing Practitioner of the Year 2020 - Vic and National
- Finalist B&T Women In Media: Champion of Change 2021
- Finalist B&T Women In Media: Social Change Maker 2021
- Finalist B&T Best of the Best: Social Change Maker 2021
- Finalist B&T Best of the Best: Entrepreneur of the Year 2021
- Finalist B&T Award for Diversity - Champion 2021
- Finalist for AMI Certified Marketing Practitioner of the Year 2021 - Vic Finalist
(pending results November 2021)
- Judge for various marketing categories: AMI, PauseFest, Stevie Awards
PAST ROLES
• Consulting creative and marketing strategist
• Business coach and growth strategist
• Freelance for customer insights and ‘go to market’ strategies
• Client side roles as Marketing Manager/ Group Marketing Manager
• Head of Television in McCann-Erickson, JWT and Grey Worldwide Multi-national ad agencies
• Founding partner Exit Films production company
• Various roles as producer: Fuel VFX (Visual Effects), MRPPP (Post production), Great
Southern Films, Yarra Films, Cummins Ross, HOST
BRAND CATEGORIES
• Automotive
• FMCG
• Hair and beauty
• Fashion
• Government and social cause
• Finance & insurance
• Health/Mental health services
• Sport, motor sport and racing
• Telecommunications & technology
• Entertainment and media
• Retail Energy
• Conscious and NFP
EXPERIENCE
• Brand & content strategy
• Advertising agencies
• Film production
• Visual effects
• Post production
• Motion design
• Graphic design
• Client side marketing
• Research and insights
• SME marketing
TECH SKILLS
• InDesign - intermediate
• Wordpress - intermediate
• Canva
• Microsoft suite
• App development - basic
QUALIFICATIONS & TRAINING
• AMI Certified Practicing Marketer
• Business coach Cert IV
• Executive Coach Cert IV
• Life Coach Cert IV
• Advanced Life Coach Cert IV
• Diploma Life Coach Cert IV pending
• Power Coach Certificate
• Trainers & Speaking skills
• Time Line Therapist
• NLP Practitioner (twice)
• Emotional Freedom Technique Prac
• Idea Generation Masterclass - Adschool
• Presentation skills
• Pitch strategies
• Copywriting
• Digital production - Adschool
• Strategy planning - various
• Management courses - various
VOLUNTEERING AND MENTORING
• Host of Suits&Sneakers.TV
• Conscious Capitalism board
• Give Me Shelter homeless project
• Trinity P3 mentoring
• Australian Marketing Institute
Mentor Program
• Team Women - Strategy &
Product design
• Various pro bono projects
BOOKS & PUBLICATIONS
• Publishing company here
• From the Chaos - For Life’s Difficult
Moments (latest book). More here
Out of the box
experience and skills
You’d be hard pressed to find anyone in business, marketing or advertising
with this broad range of skills and experience. Anne is able to transverse
business strategy, product and marketing strategy, brand and marketing strategy
and move right through the customer journey through creative, production, and
out into the media. On top of that Anne’s understanding of people and what
makes us tick is vast. Anne has been an innovator with many industry firsts and
trailblazing concepts in advertising, film production and marketing. Top that
off with some nerdy tech skills and you have the complete package. She can
change tyres, build decking, milk cows, design gardens, create sculptures and
write books too.
Anne brings this high performance thinking and experience together to
impact society, grow businesses and develop on an individual level.
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Other Speaking Topics
Unboxed. My life beyond the stereotypes
Life defined by others limits us and causes domestic violence, bullying and
mental health problems. Breaking free of the box that others put us in can
be a bumpy ride, but with some fantastic results once we are set free. Live
life as your authentic self and be a role model for others.
The Power Of Gender Neutral Marketing. The hidden opportunity in your
creative for cultural and commercial gain.
Breaking free of unconscious bias in the marketing process from business
strategy, sales data, customer segmentation and the creative process.
Tapping into a gender neutral framework in a world that is no longer binary.
New ways to segment to break free of outdated demographic profiling.
Neuro-Diversity. A new perspective for more inclusive marketing and
advertising.
The way we think, our personality types, as well as our diverse neuro-abilities
is rarely considered in our marketing, media and advertising. So, what does
the spectrum of neuro-diversity look like for more inclusive and better
performing marketing?
Redefining Diversity for Marketing Performance. A new framework for
more inclusive marketing.
Anne Miles defines diversity by seven categories, some completely
overlooked by many marketers. Anne challenges us to be more inclusive not
just for cultural gain but for business and brand performance and exposes
the gaps in our industry framework.
Correcting Unconscious Bias in the Creative Process. An induction
program for agency creatives and marketing executives, and ongoing
advanced deep dives into neuro-diversity, socio-economic bias and gender
neutral creative. Anne Miles defines diversity by seven categories, some
completely overlooked by many marketers. A hands-on session to challenge
our own bias and to break through the entire creative process from strategic
insights, though to creative development, production and media placement.
Includes accountability coaching and an ongoing advice hotline.
Training Program
Putting Humanity Into a Serious Business. How big brands and serious
businesses can embrace humanity and tap into a wider market.
Many big and serious businesses are on auto-pilot and unconsciously
representing masculine themes in their marketing and advertising; and
polarising their customers. How to break free and reach the real customer.
Bullying Unboxed. Explaining the source of bullying to a whole new level
Being defined by others limits us and causes bullying and mental health
problems. This is a talk designed for children to understand that what
you see in media, marketing and advertising can be at the root cause
of bullying. How to identify harmful stereotypes and how we can take
responsibility for each other’s differences.

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Advocacy for
awareness
and impact More press here
https://www.suitsandsneakers.global/press/
Press & Advocacy

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What they say
‘Well spoken, warm and kind. And brave!”
“Anne, it was fantastic, you really opened my mind.
Loved how you made it so personal. I feel like I will
look at the world a little differently now”
“A very respectful session”
“Relate-able, easy to listen to and well spoken”
“A great, engaging presenter. Made everyone feel
comfortable discussing the topics”
“Incredibly respectful, and relate-able. Engaging and
informative”
Various Anonymous Audience Members
“My love for advertising is one of the many reasons
why I got into communications, so to spend an hour
with Anne Miles dissecting what makes advertising
gender neutral, or in many cases bias, was brilliant”
Rebecca Blewitt
“A fascinating lunchtime #digitalks today about
unconscious bias and gender neutral marketing
from Anne Miles. 83% of marketers think they are
avoiding gender stereotypes - what a disconnect.
I learned a lot in just one hour and I’m looking
forward to using the very handy and free Gender
Neutral Checklist supplied by Anne’s company
Suits&Sneakers”
Lisa Smyth
“I’m halfway home on the train and I’m still floating
in some bubble of happiness after listening to Anne
Miles from Suits&Sneakers speak about outsmarting
unconscious bias and bringing humanity into social. I’m
unsure whether to rave about her or the content she
delivered. When you listen to an authentic, real, funny,
nerdy, classic, modern, grounded, beautiful, caring,
giving individual share her knowhow without withholding
anything [...] Me becomes speechless. Most times I’m
unsure what I’m most passionate about, but Anne hit
some nerve today for sure”
Nim Madanayake
“I wanted to say that I thoroughly enjoyed your
presentation this morning. You mentioned having
failed a presentation course ;) but I thought your talk
was interesting and entertaining. More so, being new
around here but being a big believer in the diversity
conversation; I’ve found that many of the people I have
met in my own journey to be pretty militant, which of
course always puts people off a little. You, on the other
hand, were genuinely inclusive & I found you to be
balanced. I didn’t feel the need to apologise for being
male. Thank you very much. You were surrounded after,
& I couldn’t face the scrum for your attention but I’ll
come say hi the next time we are in the same room”
Jason Pretorius

10. Unboxed
Societal change | Business performance | Life skills
• Advisory
• Coaching
• Speaking
• Training
• Strategic planning
• Creative and production supervision
annemiles.com.au
anne@annemiles.com.au
M: 0411 102 401
Follow me
LinkedIn
Twitter @livelikeannemiles & @CreativeBuyer
Instagram @CreativeBuyer & @fromthechaos_book