CMA case study on Lululemon

1. Team: KUMARIE PERERA MONIQUE TANG KEVIN SMITH LAUREN TURCHET SURESH PARMACHAND

2. Our Brand FUN Founded on the belief that great athletic apparel can help people to live longer, healthier and more fun lives. Foundational lululemon belief: a company can only be truly great when it has close relationship to the communities it serves. Holistic Ethical Stylish Active

6. Our Journey Yoga shows the way

7. Our Responsibility A manifesto born from a group of Yogis.

8. Strategic Imperatives Niche Market Expansion Related Diversification Guest Lifecycle Management Product Expansion GAP Adventure Partnership lulu-Sivananda Experience my lulu my colour Pinetree Acquisition petite lulu lulu mom Outerwear expansion Water campaign Brand Mission: To elevate the involvement of the Lululemon in the lives of our guests through effective use of lifecycle management and customer touch point management . lulu strategic imperatives

10. 30% AGR Growth Bridge Continued growth over 10 year period to begin at 2010

11. Marketing expenses pegged at 3% of Revenue Commitment

12. Customer centric communications Creating Dialogue Mass media advertising Direct Marketing Sales promotion, public relations Personal selling Above-the-line and below-the-line communications

13. Uninitiated Practitioner Ambassador Mystified Wanderers Life Cycle Management Growing with our Customers.

14. my lulu my lulu Virtual educator Powered by: my lulu Member since:2009 Janet Doe 123 898 245

16. Design for Water When water comes everything changes.

17. Joint Venture A passion for making sure you get behind the scenes to experience the real world in an authentic and sustainable manner.

18. Jnana Yoga (Yoga of Wisdom) Raja Yoga (Yoga of Self Control) Bhakti Yoga (Yoga of Devotion) Karma Yoga (Yoga of Action) lulu – Sivananda Experience Peace of mind is happiness

19. lulu mom The Practice of Yoga can help you prepare your mind and body for labor and birth as this helps you focus, to concentrate and keep you healthy.

20. petite lulu Yoga will increase their well-being, reduce stress, and purify their little, physical bodies.

21. lulu outerwear Negative…ions

22. Merger & Acquisition Meditation in Motion

23. “ At the end of the day when you are 80 or 90 you want to know that you have made a difference in life.” -Chip Wilson