This is a 5 minute slide presentation that my group members and I have put together. The project was on a brand audit and strategies on Lululemon. For more information (30 page brand report), visit my blog at www.josephshouts.com.
Genevieve NixonVanessa MiletoKalyna MileticJohn Jun Hyuk HanJoseph Han Nim Jang
The History of Lululemon• Founded by Chip Wilson in 1998• Inspired by Yoga• Technical, high-quality fabrics• Create a community andpositive lifestyle• Hypothesis…History Brand Inventory Brand Exploratory Recommendations
RecommendationsShort Term – 0-6 months 6 months – 1 yearEvaluate SpokesmanOpportunitiesTimelineHire GraphicDesigner forWebsiteHireModels1- 2 yearsDevelop website to coincide with brandEvaluate project based onperformance criteriaSourcemerchandisefor modelsConduct 2week modelpilotSite LaunchGather Content for discussion on siteas well as experts to provide insightson open forum discussionsMonitor Results using Performance Metrics for all projectsSign Contractwith SpokesmanLaunch Advertising Campaignfor SpokesmanModify and Rerun grassroots effort asdeemed necessaryHistory Brand Inventory Brand Exploratory Recommendations