1. DesignBalance
This double page spread contains one mainimage. This image is to the left ofthe left handpage, andfills the negative space that would have been there otherwise. The double page spreadconsists mainlyof text;
the interview withthe band members andinformation about them. Due to this, the page is informallybalanced.
Text
Throughoutthe article,colloquialisms and informal language is used to appeal to the reader’s need,and almostmake them fee l comfortable whilstreading the article.This informalityis also
shown through the use of elision,again making the reader feel comfortable whilstreading.An informal name is also used for Ol iver Sykes. The writer refers to his as Oli, which forms a
relationship between him and the reader,almostmaking the reader feel like they know him on a more personal level.The semantic field ofmusic is also presentthroughoutthe article, with
vocabulary like ‘recording session’ and ‘cameras’ demonstrated within justthe firstparagraph. Entertaining and informing the reader is clearlythe purpose ofthis spread.The content is
informative,as information aboutthe band and their new album,as well as their experiences at Warped Tour was contained within the text. Pull quotes are used to catch the reader’s eye, and
make them wantto read on and find out more. The article has been written using informal language,appealing to the need of the target audience.The style is chatty and funny, as the purpose of
the article is to entertain the reader and inform them aboutthe band and their new album.Sentences used within the text vary between shortand long, these shortsentences are snappy,and are
also another form of informality. The main image ofthe article is one of Bring Me the Horizon’s lead singer Oliver Sykes. This image has been chosen as the article is abouttheir band,and
contains an interview with Oliver Sykes. Sykes has been posed as ifhe is interacting with the headline,as this has been don e with a graffiti font, making it look as if he is creating the headline on
a wall.This image connotes the kind of ‘bad boy’ style that Oliver Sykes embodies – his band are very metal and rock, connoting with this idea of rebellion thatis presented within the photograph.
Within the headline,reference to the band’s album and Warped tour – a festival they have performed atmany times – is made.The reference could be considered a pun,as it is a play on words
of the album title. This use of informal language and pun appeals to the reader,as it is almostlike talking to a friend – as opposed to writing a letter to someone ofhigher power etc.
House style
The fontof the headlineisina graffiti typefont.This connotes with the
genre of the magazine,asthisisfromKerrang.Thebold coloursalso connote
with the article,asthisisaboutBringMetheHorizon,a punk/metal band.
The GuttenbergDesign Principle
The primaryoptical area consistsof thelead singer (Oliver Sykes),mainly
focused on his faceDown theaxisof orientation,weseethe body of the
text, consistingof an interviewwith thelead singer of theband.Then in the
terminal optical area,wecan seetheend of the sidebar;thesidebar
containsinformation aboutother bandsthatthereadersshouldlisten to.
The strongfallowareacontainsthetitle,which reflectsthegenreof the
music thattheband produces –edgy and appealingto a nicheaudience,
whereas theweak fallowareacontainsthebeginningof thesidebar,as
mentioned previously.
Main Image
Oliver Sykesisthelead singer of theband featured within thearticle.Heis
the main image,featured on thelefthand sideof theleftpageof the double
spread.Thesingerisposed likeheis creatingthetitle,which hasbeen
produced usinga graffiti-esquefont.Thisimagerelates to thegenreof the
music,asthelead singer of theband isconsidered a ‘badboy’type,and
graffiti issomethingthatyou’d associatewith thattypeof person.
Headline
The headlineisplaced conventionallyatthetop of the page. This headline
‘There is a Warped,BelieveUs We’veSeen it’is a referenceto theband
BringMethe Horizon’salbum(ThereIs a Hell,BelieveMeI'veSeen It.There
Is a Heaven,Let's Keep Ita Secret,) and also Warped Tour,whichisa festival
where they haveperformed several times.Thisisa pun –a play on wordsof
both the albumtitleandWarped Tour.Theheadlinealsousestheellipses
‘we’ve,’ this adds informalityto the text, reaching the needof the target
audience – this piece of text was made to entertain, therefore informal language
wouldbe the most appropriate.
