Odessa PM Day-Agile та гнучкі методології

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How to deal with
Mobility Revolution challenges
Sergey Idels
Using Scrum

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What is “Mobility Revolution?”

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ELECTRIFICATION : TRANSITIONING FROM TRADITIONAL TO ELECTRICAL CARS WILL
DRIVE A RE-DESIGN OF IN-VEHICLE ELECTRICAL ARCHITECTURES AND OFF-BOARD SERVICE
INFRASTRUCTURE

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ELECTRIFICATION : TRANSITIONING FROM TRADITIONAL TO ELECTRICAL CARS WILL
DRIVE A RE-DESIGN OF IN-VEHICLE ELECTRICAL ARCHITECTURES AND OFF-BOARD SERVICE
INFRASTRUCTURE
AUTONOMY: WILL CHANGE EXPECTATIONS AND NEEDS WITH REGARDS TO HARDWARE
AND SOFTWARE PLATFORMS TO ENABLE AUTONOMOUS FEATURES AND VEHICLE USER
EXPERIENCES

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ELECTRIFICATION : TRANSITIONING FROM TRADITIONAL TO ELECTRICAL CARS WILL
DRIVE A RE-DESIGN OF IN-VEHICLE ELECTRICAL ARCHITECTURES AND OFF-BOARD SERVICE
INFRASTRUCTURE
AUTONOMY: WILL CHANGE EXPECTATIONS AND NEEDS WITH REGARDS TO HARDWARE
AND SOFTWARE PLATFORMS TO ENABLE AUTONOMOUS FEATURES AND VEHICLE USER
EXPERIENCES
SHARING ECONOMY: TRANSITION FROM PRIVATE OWNERSHIP TO SHARED USAGE
OF TRANSPORTATION WILL DRIVE INCREASED NEED FOR CONNECTED SERVICES & IT
INFRASTRUCTURE

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Here Comes Change

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That’s the car. It by the way has some electronics inside. However
features of that electronics are not primary measure of driver experience

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That’s the mobility gadget. That buy the way still can be
driven. Electronics plays key role in the user experience

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Application of Scrum
Case #1: HMI Development

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Initial Project Context
Customer: German Tier 1 company
Project kick-off: 26.04.2017
Project deadline: 15.12.2017 (product shall be used for CES)
Engagement: Fixed-Price, contract defines work packages and 3 payment milestones
Objective: Create part of CES demonstrator that shows classical car infotainment capabilities (front
and rear seat screens, digital instrumental cluster with various applications such as video, media,
phone, etc.)
Project setup: Distributed team (Ukraine - 2 cities, Germany), 7 FTE
Project Management approach: Per-milestone upfront planning, assignment and controlling tasks
completion against schedule.

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Project Challenges
Challenge: Not specified and badly refined initial requirements
Solution: Switching to continuous refinement with regular refinement sessions. Milestone planning also
becomes iterative
Challenge: Acceptance procedure was not defined properly in contract and cannot be followed
Solution: Re-negotiated acceptance to make it more agile and work in fixed-capacity mode
Challenge: in 2 months before deadline CES demo scenario was updated and vision has changed. Now
we shall present a cockpit of an autonomous vehicle. 60% of feature requirements has changed.
Solution: Application of Scrum, 1 week sprints, setting clear objectives and priorities together with
customer. Joint reviews and retros.

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Results
• CES demo was a big success and the product was capable to show primary features of a self-
driving vehicle cockpit
• Positive feedback from customer management (including senior level)
• Next project awarded
• The Team still in place with strong spirit and motivation

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Application of Scrum
Case #2: Connectivity System

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Initial Project Context
Customer: German Tier 1 company
Project kick-off: 15.03.2015
Project deadline: 25.12.2017 (major SOP event)
Engagement: T&M
Objective: Contribute to development of a new infotainment system providing software components
that are a base for connectivity features.
Project setup: Co-located team in Odessa, 21 FTE
Project Management approach: Per work-package planning and direct employee assignment.
Tracking progress on weekly basis and reporting to customer.

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Project Challenges
Challenge: There was a ton of requirements and specifications, however they quickly become obsolete. Many
requirement changes were communicated via emails and telephone
Solution: To track changes the team self-organized to have refinement sessions on a regular basis
Challenge: Due to long phases of development and rare integration we often faced “big-bang integration” and a
long period of bug-fixing
Solution: The team implemented as an extra effort a CI server to mitigate the problem. Customer didn’t pay for that
Challenge: The team got bored with same assignments. They disliked “key engineers” approach. Minor attrition
cases
Solution: Application of Scrum, 2 week sprints, self-organization to select tasks to do. As a bonus – reduced “bus
factor”

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Results
• Project was successfully completed before deadline
• Changes was naturally accepted by the team
• High customer satisfaction score
• Resulted quality was better that expected due to continuous integration applied
• All documentation was up-to-date due to continuous refinement

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What’s Next?

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• Introduction of self-driving cars
• Car to car communication
• Smart road infrastructure
• New cyber-safety challenges
• OTA updates of all software

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Primary Market Changes
• Costs of car manufacturing will drop due to
electrification and mass-production (robotics, 3D
printing
• Costs of software development will grow since
market will demand rich digital experience
• Manufactures will look for partners which can
help reduce costs using:
• Open source solutions
• Effective and lean processes
• Adaptive and agile approach to provide
competitive advantage on the market

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How Is Project Management Affected?
• From extensive pre-planning to iterative and
adaptive approach
• From simple mono-company product
development to complex collaborative
endeavors
• From multi-year projects to short term and
schedule challenging ones
• Still quality will be even more important with
self-driving cars and smart infrastructure

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Thank You!