Successfully reported this slideshow.
Your SlideShare is downloading. ×

OD Pitch Deck

Ad

1

Ad

WHO WE ARE
2

Ad

JIGGY GEORGE
FOUNDING PARTNER
Corporate Experience across Marketing,
Sales, Licensing and General Management
Launched Lice...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Loading in …3
×

Check these out next

1 of 34 Ad
1 of 34 Ad
Advertisement

More Related Content

Slideshows for you (19)

Advertisement
Advertisement

OD Pitch Deck

  1. 1. 1
  2. 2. WHO WE ARE 2
  3. 3. JIGGY GEORGE FOUNDING PARTNER Corporate Experience across Marketing, Sales, Licensing and General Management Launched Licensing Business for Viacom (MTV ) and Cartoon Network Executive Director of Turner Broadcasting Launched brands Prowl with Tiger Shroff and Just F with Jacqueline Fernandes Founded of Dream Theatre - India’s Premier Brand Management & Licensing Company Jiggy has built Dream Theatre - India’s Premier Brand Management and Licensing Company. Prior to his entrepreneurial venture, Jiggy held senior management positions in companies like Turner Broadcasting and Viacom and set the Licensing Business for both companies. Starting his career as a fashion designer & has spent a few years as an entertainment journalist, he did his Masters from Welingkar. Post his Masters in Management Studies he build significant experience in Sales (Times of India) Marketing (MTV and Pogo) Licensing (MTV, Cartoon Network, Warner Bros.), and Project management (Turner and Sesame Street production). At Dream Theatre, Jiggy manages all relationships with brand owners and loves building teams and culture. He believes in living life without boundaries. He has a script for an animation film under his belt. He is an avid movie buff and a music lover; plays the guitar and enjoys travelling. 3
  4. 4. JIBI GEORGE FOUNDING PARTNER Jibi started his corporate career after MBA school in hospitality (Taj group) and ended it as Associate Director with Turner Broadcasting where he ran the licensing and merchandising business. His entrepreneurial urge made him co-found Dream Theatre - India's premier brand management and licensing company with Jiggy. a) To aid licensee partners on product ideation and creatives. b) To build and aid the manufacturing transition from sample to scale. c) To roll out at retail across various Distribution Channels He believes God is in the details and ideas are like sand on the beach minus execution! His passion for sports made him start the sports vertical in Dream Theatre that represents FIFA (Brazil, Russia and now, Doha). Liverpool FC and Real Madrid FC. He conceived several models & executed them by leading teams - Corporate Experience in Business Development, Operations and Licensing Co-founded Dream Theatre - India's premierLicensing & Merchandising Agency Focused on Operational excellence and quality manufacturing at price and scale Evolved multiple models via Distribution Channelsin the physical, e-commerce & emerging retail formats. Rolled out Consumer Products across 20+ categories in genres like Entertainment, Sports, Corporate, and Celebrities. 4
  5. 5. Brands Onboarded SPORTS LIFESTYLE ENTERTAINMENT 5
  6. 6. Brands Onboarded (Cont.) ENTERTAINMENT ( KIDS ) 6
  7. 7. THE CURRENT MODEL Brands Manufacturer/ Distributor Unorganised Retail Organised Retail Online 7
  8. 8. MARKET OPPORTUNITY ● Licensing is globally a USD 292 Billion retail industry. ● India is currently just 0.6% of global market at USD 1.86 Billion ● Fragmented retail ● Lack of transparency ● Piracy ● Current retail solutions inadequate Source - Licensing International 8
  9. 9. Lack of Insights to Estimate Market Demand for Krissh Merchandise Lack of Effective Distribution Channel to Sell to Fans Lack of Insights for Retailers to Time the Market Entry of Brands KEY INSIGHTS 9
  10. 10. Limited Channels of Revenues for Mid- level Celebrity Businesses/Brands Large OEM players wanting brands (Suvidha appliances) Limited Understanding of Launching Private Labels Private Labels launched by Celebrity Need Constant Motivation and Product-Market Fit for Sales KEY INSIGHTS 10
  11. 11. QUESTIONS • How can Creators/Brands sell directly to fans? • How can they be motivated to promote products? • Have transparency in the monies? • How to get manufacturers excited? • How to supplement revenues? • How do we match product mix to profile of fans? • How do we make brands more monies? 11
  12. 12. WHAT ARE WE BUILDING ? 12
  13. 13. MAJIG is a Creator commerce platform • We help Creators and Brands to sell merchandise to their fans • We help Manufacturers / Solopreneurs / Re-sellers to create quality product and bring distribution scale 13
  14. 14. OPERATING MODULE BRANDS INFLUENCERS CREATORS MANUFACTURERS ONLINE COMMERCE CHANNELS CREATORS / INFLUENCERS SOLOPRENEURS / RE-SELLER END CONSUMERS 14
  15. 15. WHO WILL WE TARGET? A) CREATORS • Creators include Youtube creators, performers in music, comedy, visual artists, designers, Video-on-demand platforms with a social following • Influencers - Instagram, short-form videos influencers on sites like Moj, Josh, Takatak, Chingari • Brands- well-established brands with captive fans e.g Universal Bravado , Pokemon, Liverpool FC and other clubs, IPL 15
  16. 16. B) MANUFACTURERS • Specialists across multiple categories • OEM manufacturers with limited distribution • Competitive pricing C) SOLOPRENEURS/RESELLERS • Digital distributors who source products from MAJIG and distribute them across horizontal and vertical e-commerce • Traditional distributors who source products from MAJIG for offline distribution • Solopreneurs and Super-fans with capital and selling prowess to sell directly to consumers via MAJIG (social commerce) WHO WILL WE TARGET? 16
  17. 17. WHY THE MODEL? • E-commerce is growing and 2.5 times of spends will be digitally influenced • Branded market is only 20% of total market and likely to be a third of market in 4-5 years Large Entertainment Economy Digitally Influenced Purchases Increased Branded Play • Many creators/influencers/brands and fans • Top 10 YouTubers have 100 Million + Subscribers • Creators lacking multiple incomes source 17
  18. 18. MAJIG BENEFIT FOR THE CREATOR/ BRAND/INFLUENCER • We enable them to create their own storefronts and link to their social media feeds • We provide assortment of products and design support • We help promote via reseller/ solopreneurs network • Zero upfront investment • Potential to make 2 times the money than other platforms 18
  19. 19. 19
  20. 20. • We give them access to brands • We give them sales on multiple platforms via resellers • We give them 2 times earnings than in standard OEM • Zero investment in sales and distribution MAJIG BENEFIT FOR THE MANUFACTURER 20
  21. 21. • We give them access to brands • We give them quality branded products • We give them via our platform a storefront and social media integration • Amplification by the Creator MAJIG BENEFIT FOR THE SOLOPRENEURS/RESELLERS 21
  22. 22. Quality Product at Competitive Prices Promote Invest / Sales MAJIG EXPECTATION FROM THE THREE STAKEHOLDERS 22
  23. 23. Show me the monies! REVENUE STREAMS • MAJIG makes a platform margins of 20% • Gross Revenues are captured as percentage of GMV • Annual fees from manufacturers* • Annual fees from Creators* 23
  24. 24. COMPETITIVE LANDSCAPE Opencart Unfunded https://www.opencart.com BigCommerce $233M https://www.bigcommerce.com/ 3dcart Unfunded https://www.3dcart.com Big Cartel Unfunded https://www.bigcartel.com WooCommerce Unfunded https://woocommerce.com Presta Shop $14.9M https://www.prestashop.com/en Square Space $278M https://www.squarespace.com The Souled store $3 Mn http://www.thesouledstore.com/ Redwolf Unfunded https://www.redwolf.in/ Golouder Unfunded https://golouder.in/ Franklywearing Unfunded https://www.franklywearing.com/ Teeshopper Unfunded https://teeshopper.in/ ArtBlot Unfunded https://www.artblot.in/ Myntra Acquired by Flipkart http://www.myntra.com/ Ajio Part of the Reliance Group https://www.ajio.com/shop/women Amazon Listed on NASDAQ www.amazon.com Flipkart Acquired by Walmart https://www.flipkart.com/ Enabler Model Direct to Consumer 24
  25. 25. Life-Time Value/Customer Acquisition Cost Analysis (1 of 2) Assumption Details for Assumptions in Year 1 INR USD Acquisition Number of Influencers/Brands Acquired 50 50 Acquisition Number of Manufacturers Acquired 30 30 Acquisition Number of Solopreneurs/Resellers Acquired 100 100 Pricing Average CSP Per Product ₹600 $8 Platform Cut Share of Platform Out of CSP 20% 20% Brand Cut Share of Influencer/Brand Out of CSP 20% 20% Manufacturer Cut Share of Manufacturer Out of CSP 30% 30% Solopreneurs/Resellers Cut Share of Solopreneurs/Resellers Out of CSP 30% 30.0% Subscription Annual Subscription Fee (Paid by Solopreneurs/Resellers) ₹10,000 ₹10,000 Sale Avg No of Products Sold by a Solopreneurs/Resellers in a Year 1,000 1,000 Revenue Stream Assumptions (all figures in '000s) Year 1 Year 2 Year 3 Year 4 Year 5 Revenue Stream 1 Platform's Commission on Each Sale 20% 20% 20% 20% 20% GMV of the Total Goods Sold ₹60,000 ₹168,000 ₹374,400 ₹779,520 ₹1,583,616 Revenue Stream 2 Annual Subscription Fee (Paid By Solopreneurs/Resellers) ₹10 ₹10 ₹10 ₹10 ₹10 25
  26. 26. Healthy LTV:CAC Ratio of 7.5 Revenue Year 1 Year 2 Year 3 Year 4 Year 5 Total Influencers/Brands Acquired (including previously acquired) 50 140 312 650 1320 Total Manufacturers Acquired (including previously acquired) 30 84 187 390 792 Total Solopreneurs/Resellers Acquired (including previously acquired) 100 280 624 1299 2639 Revenue Stream 1 - Commission on Sales (INR '000s) ₹12,000 ₹33,600 ₹74,880 ₹155,904 ₹316,723 Revenue Stream 2 - Annual Subscription from Solopreneurs/Resellers (INR '000s) ₹1,000 ₹2,800 ₹6,240 ₹12,992 ₹26,394 Total Revenue (INR '000s) ₹13,000 ₹36,400 ₹81,120 ₹168,896 ₹343,117 Total Revenue (USD '000s) $175 $489 $1,090 $2,269 $4,609 Customer Acquisition Cost (CAC) Year 1 Year 2 Year 3 Year 4 Year 5 CAC- Influencer/Brand (INR '000s) ₹75 ₹75 ₹75 ₹75 ₹75 CAC- Solopreneurs/Resellers (INR '000s) ₹20 ₹20 ₹20 ₹20 ₹20 CAC- Manufacturer (INR '000s) ₹15 ₹15 ₹15 ₹15 ₹15 CAC (INR '000s) ₹5,850 ₹11,700 ₹23,400 ₹46,800 ₹93,600 CAC (USD '000s) $79 $157 $314 $629 $1,257 LTV:CAC Ratio (Across all 5 Years) 7.5 Life-Time Value/Customer Acquisition Cost Analysis (2 of 2) 26
  27. 27. FUTURE GAZING FASHION FITNESS COSMETICS FOOD 27
  28. 28. UNIQUE BRAND PROPOSITION UNIQUE PRODUCT PROPOSITION CELEBRITY CONNECT FOCUS ON CONSUMER WHITE SPACES 28
  29. 29. BRANDS/INFLUENCERS/CREATORS CAN HELP US DISRUPT THE SPEED OF BRAND CREATION Celebrities are role models for appearance: what to wear, how to look This lends credibility to categories we operate in: Fashion, Fitness Creators have large fan base and significant followers on Social Media platforms High degree of awareness and consideration for Personal Brand is generated Brands have strong identifiable values of own. These get transferred to the products created by them seamlessly If you have a brand like Tom & Jerry, products automatically become playful. 29
  30. 30. To Summarise - Our differentiation • We provide Sustainable Income for Creators by enabling them to launch Private Labels • We bring Quality Suppliers across categories and ensure Competitive Pricing • We support the Sales Process via Digital Resellers/Solopreneurs (Social Commerce) 30
  31. 31. WHY ARE WE EQUIPPED? 31
  32. 32. WHY ARE WE EQUIPPED? 32
  33. 33. Do you believe in the power of MAJIG? 33
  34. 34. THANK YOU 34

×