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2015 02-11-eco-innovate-in-lighting-05 eco innovative product and service design at philips

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How to truly eco-innovate in Lighting - 11/02/2015 - Impact of strategy change on eco-innovative product and service design at Philips
(Maurice Aerts – Philips)

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2015 02-11-eco-innovate-in-lighting-05 eco innovative product and service design at philips

  1. 1. 1 Open innovation 12.02.20Name 1 5 Maurice Aerts Philips
  2. 2. 2 ECO innovative product and service design at Philips Maurice Aerts Philips Lighting February, 2015
  3. 3. 3 2011: Design for recycling  Composition  Recyclability  Design guidelines  Material selection  Connection selection  MR16 examples
  4. 4. 4 Standard lamps used in shredding test
  5. 5. 5 What happens at lamp end-of-life
  6. 6. 6
  7. 7. 7 Learnings Fixed connections keep parts connected: screws, glue, potting
  8. 8. 8 • Get PCB out in one piece ( smelting) • Enable easy/fast detection of materials • Only use materials that can be recycled • Avoid the use of (non-compliant) coatings • Limit the number of different materials • Use pure materials • Avoid fixed connections • Break-down (by shredding/disassembly) to o Pieces with uniform composition o Pieces of relatively large size (>1 cm) materials connections electronics Design rules for recycling
  9. 9. 9 Standard MR16 random fracturing PCB and shell often still attached MR16 low voltage lamp
  10. 10. 10 MR16 with fracture lines fracturing along fracture lines (in brittle materials) most PCBs detached, inspite screws Assist and guide fracture in the case of brittle housing
  11. 11. 11 MR16 stacked redesign LED PCB driver collimators driver clamp heat sink top / fixation heat spreader LEDs heat spreader driver contact pins shell  Pure materials  90% recyclable  Less weight heat sink top / fixation heat spreader LEDs heat spreader driver contact pins shell collimators driver clamp  Single connection heat sink top / fixation  PCB removed as single piece LED PCB driver
  12. 12. 12 First learnings • Working together with partners that cover other parts of the value chain is very important to get on the learning curve and receive feedback • Seeing is believing: Demonstrators are required to make it visible to stakeholders in the company • Deployment is the most difficult part: Different materials requires different suppliers, different way of thinking etc. • In lighting, no one is willing to pay extra, so it should be cheaper (or at least cost neutral), and/or mandatory by legislation
  13. 13. 13 Glass GU10  Increase green value  Decrease BoM cost Additional advantages glass: • No flame retardants needed • Glass can be recycled Parts before assembling of lamp Result after shredding The pictures above show that the Pc lens, the PCBs, as well as the heat sink come out in one piece. Glass lamp did not fly because: • Would require different value chain • No interest from recyclers • Glass is heavy, so less recyclable content
  14. 14. 14 Glass lamp A glass LED lamp produced on the incandescent line did fly: Reuse of existing production line First shop: Hubo Belgium
  15. 15. 15 Slimstyle First successful design for recycling project: Did fly because product architect believed in the concept
  16. 16. 16 Improving people’s lives through meaningful innovation Philips core sustainability programs 1616 At Philips we strive to make the world healthier and more sustainable through innovation
  17. 17. 17 ..”For a sustainable world, the transition from a linear to a Circular Economy is a necessary boundary condition. A circular economy requires innovation in the areas of materials, component and product reuse, as well as related business models. By using materials more effectively, economic growth will eventually be decoupled from the use of natural resources and ecosystems. In such an economy, the lower use of raw materials allows us to create more value” Frans van Houten, “Unleashing the Power of the Circular Economy” Report Circle Economy, April 2013 Our CEO point of view on Circular Economy
  18. 18. 18 What is a “circular economy” about? Linear Economy
  19. 19. 19 What is a “circular economy” about? Closing loops. Maximizing resource efficiency. Maximizing value capture. Maintaining customer relationships. Circular Economy
  20. 20. 20 Designing for circular economy –Spider Diagram for initial design stage
  21. 21. 21 CE scorecard • The CE scorecard is a tool to rate current products, optimize designs, and get a feeling of how to design products for CE • Workshops in factories to – Provide insight in CE – Validate the tool – Get input to shape and improve tool – Rate products
  22. 22. 22 Evaluation of products
  23. 23. 23 Next steps • Make demonstrators and identify pilot projects • Convince the businesses • Get the company ready for the change: Targets for sales persons, service infrastructure • Find partners to build the infrastructure. It’s impossible to do it alone
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