Successfully reported this slideshow.
Company Overview     — The Optimized Supply Chain Solutions
Table of contents <ul><li>Demand from the industry </li></ul><ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul...
Demand from the industry
Increasing demand for LED Lighting Applications
The threat for mass adoption for SSL Quality  issues
Confusion of “Made in China” <ul><li>??? Manufacturers (Chips, LEDs and Lightings) </li></ul><ul><li>Fast adoption -- “10 ...
The bottle neck Buyer Importer Exporter Manufacturer Standardization Testing &  Quality Assurance
Who we are
About HaoLED <ul><li>Hao means Excellent </li></ul><ul><li>A young and dynamic company </li></ul><ul><ul><ul><li>Officiall...
Our mission <ul><li>To  understand our customers needs and act proactively generating full impact solutions by  developing...
Our vision <ul><li>Create state of the art LED solutions for the global market and thereby to lead the lighting revolution...
What we do
What we do <ul><li>Focus on LED, Solid State Lighting and Energy Efficient Lighting industry </li></ul><ul><li>Covers ligh...
Our business
The revolution of Supply  Chain Solution for LED/SSL
Our capability for Regulations and compliance (US market) Authority Industry Stakeholder
<ul><li>Revolutionary, creative and high quality lighting systems </li></ul><ul><li>Wide variety of interior and exterior ...
<ul><li>Safety  </li></ul><ul><li>EMC </li></ul><ul><li>Energy Efficiency </li></ul><ul><li>Optics performance </li></ul><...
Our strategy
Our Strategy <ul><ul><li>To be the technology leader in this growing market </li></ul></ul><ul><ul><li>To convince existin...
What differentiate our solution? <ul><ul><li>Own laboratories based on standards  </li></ul></ul><ul><ul><li>to supervise ...
Supply Cycle: (EFFECTIVE & EFFICIENT SYSTEM  RIGHT UPTO POINT OF USE) (RATIONAL PRESCRIPTION PREVENT WASTAGE) STANDARD, RE...
Advantage of HaoLED <ul><li>The international buyers and importers hesitate to buy LED products from China  </li></ul><ul>...
Case Study – USA market <ul><li>New players – IES SALC </li></ul><ul><li>Hotter than Europe !? </li></ul><ul><li>New regul...
American ways – Labeling system DOE Label FTC Labels
Our coverage
So, How?
About the Founder -- Paul Nie <ul><li>Paul is the founder and CEO of HaoLED </li></ul><ul><li>Over 15 years of experiences...
About the Co-Founder – Topy Li <ul><li>Topy is the co-founder and COO of HaoLED </li></ul><ul><li>Over 12 years of experie...
About Dr. Michael Koch <ul><li>Dr. Michael Koch is the Chief Representative of HaoLED Europe </li></ul><ul><li>Based in St...
About HaoLED Team <ul><li>Professional skills in solid state industry as well product certification and testing, inspectio...
Major activities
Conference and exhibitions <ul><li>CES, Jan 2011, Las Vegas, USA -- Exhibitor </li></ul><ul><li>Strategies in Light, Feb 2...
Channels and clients
Our Channels <ul><li>Utilities </li></ul><ul><li>Market Dept </li></ul><ul><li>Standard Organization </li></ul><ul><li>Reg...
<ul><li>Paul Nie </li></ul><ul><li>Founder and CEO, HaoLED Technology </li></ul><ul><li>TEL: +86 20 6182 5253 </li></ul><u...
Upcoming SlideShare
Loading in …5
×

HaoLED Introduction

1,880 views

Published on

HaoLED is a

Published in: Business
  • Be the first to comment

  • Be the first to like this

HaoLED Introduction

  1. 1. Company Overview — The Optimized Supply Chain Solutions
  2. 2. Table of contents <ul><li>Demand from the industry </li></ul><ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>Our business </li></ul><ul><li>Global coverage </li></ul><ul><li>Major activities </li></ul><ul><li>Channels and Clients </li></ul>
  3. 3. Demand from the industry
  4. 4. Increasing demand for LED Lighting Applications
  5. 5. The threat for mass adoption for SSL Quality issues
  6. 6. Confusion of “Made in China” <ul><li>??? Manufacturers (Chips, LEDs and Lightings) </li></ul><ul><li>Fast adoption -- “10 cities 10000 lamps” program </li></ul><ul><li>The place for “World Factory” again? </li></ul><ul><li>Low cost -- all conventional lighting are made in China </li></ul><ul><li>Supply chain – components and parts </li></ul><ul><li>… </li></ul><ul><li>Sounds a good idea </li></ul><ul><li>But </li></ul><ul><li>Quality problem </li></ul><ul><li>Uncertainties </li></ul>
  7. 7. The bottle neck Buyer Importer Exporter Manufacturer Standardization Testing & Quality Assurance
  8. 8. Who we are
  9. 9. About HaoLED <ul><li>Hao means Excellent </li></ul><ul><li>A young and dynamic company </li></ul><ul><ul><ul><li>Officially started since July 2010 </li></ul></ul></ul><ul><ul><ul><li>Global presence in shortest timeframe </li></ul></ul></ul><ul><ul><ul><li>Headquartered in Guangzhou - China </li></ul></ul></ul><ul><ul><ul><li>Covered North America, Latin America, Europe, ASEAN and China </li></ul></ul></ul><ul><li>Develop and install global solutions for LED </li></ul><ul><ul><ul><li>Sourcing services along the complete supply chain </li></ul></ul></ul><ul><ul><ul><li>Testing and Inspection services to enhance quality assurance </li></ul></ul></ul><ul><li>Start from standardization, testing and measurement </li></ul><ul><li>Testing facilities in Guangzhou and Shanghai </li></ul><ul><li>Situation today : commercial deployment started </li></ul>
  10. 10. Our mission <ul><li>To understand our customers needs and act proactively generating full impact solutions by developing an engine for technology development, quality assurance and trading . </li></ul>
  11. 11. Our vision <ul><li>Create state of the art LED solutions for the global market and thereby to lead the lighting revolution. </li></ul>
  12. 12. What we do
  13. 13. What we do <ul><li>Focus on LED, Solid State Lighting and Energy Efficient Lighting industry </li></ul><ul><li>Covers lighting products, critical components and materials </li></ul><ul><li>Aim to international channel development </li></ul><ul><li>Innovative business model. </li></ul><ul><li>Tailor-made technical solution </li></ul><ul><li>Deep understanding to the whole supply chain </li></ul><ul><li>Address Marketability issues </li></ul><ul><li>Import and transfer advanced technology </li></ul>
  14. 14. Our business
  15. 15. The revolution of Supply Chain Solution for LED/SSL
  16. 16. Our capability for Regulations and compliance (US market) Authority Industry Stakeholder
  17. 17. <ul><li>Revolutionary, creative and high quality lighting systems </li></ul><ul><li>Wide variety of interior and exterior applications, </li></ul><ul><li>As an Innovator </li></ul><ul><li>As an Integrator </li></ul><ul><li>Commercial and industrial applications </li></ul><ul><li>Residential applications. </li></ul><ul><li>Municipalities, utilities and ESCOs </li></ul>The HaoLED Lighting Solutions
  18. 18. <ul><li>Safety </li></ul><ul><li>EMC </li></ul><ul><li>Energy Efficiency </li></ul><ul><li>Optics performance </li></ul><ul><li>Reliability Analysis </li></ul><ul><li>Failure Analysis </li></ul><ul><li>Material Analysis </li></ul><ul><li>RoHS/REACH </li></ul><ul><li>International Market Access </li></ul><ul><li>Product inspection </li></ul><ul><li>Factories audits </li></ul>Testing and Inspection Services
  19. 19. Our strategy
  20. 20. Our Strategy <ul><ul><li>To be the technology leader in this growing market </li></ul></ul><ul><ul><li>To convince existing companies equipped with classical lighting systems, to move to LED based technology </li></ul></ul><ul><ul><li>To work with partners on larger clients. </li></ul></ul><ul><ul><li>To develop the market, through new innovative concepts. </li></ul></ul><ul><ul><li>To maintain a high level of R&D in order to keep our technological advance, through co-operation with manufacturers and experts. </li></ul></ul><ul><ul><li>To lobby and « evangelize » Public Authorities (local and national). </li></ul></ul>
  21. 21. What differentiate our solution? <ul><ul><li>Own laboratories based on standards </li></ul></ul><ul><ul><li>to supervise and guaranty the quality for our clients. </li></ul></ul><ul><ul><li>Innovative business model, </li></ul></ul><ul><ul><li>based on proven solutions from other market areas. </li></ul></ul><ul><ul><li>Open for additional services not tied to a single solution. </li></ul></ul><ul><ul><li>the experts provides the basis for further services. </li></ul></ul><ul><ul><li>Provide additional revenues and reduce existing operating costs </li></ul></ul><ul><ul><li>for our clients that want to benefit from lower labour cost in Asia </li></ul></ul>
  22. 22. Supply Cycle: (EFFECTIVE & EFFICIENT SYSTEM RIGHT UPTO POINT OF USE) (RATIONAL PRESCRIPTION PREVENT WASTAGE) STANDARD, REGULATION, SPECIFICATION, POLICY & LEGAL FRAMEWORK PROCURE USE SELECTION DISTRIBUTE
  23. 23. Advantage of HaoLED <ul><li>The international buyers and importers hesitate to buy LED products from China </li></ul><ul><li>The risk of procurement and uncertainty of quality </li></ul><ul><li>They are approached by a lot of Chinese manufacturers and exporters with aggressive pricing </li></ul><ul><li>We will provide solutions and recommendations </li></ul><ul><li>State-of-the-art testing facilities in Guangzhou and Shanghai </li></ul><ul><li>The importance of quality assurance procedures and the challenges of partnering with Chinese manufacturers </li></ul><ul><li>Deep understanding about the quality </li></ul>
  24. 24. Case Study – USA market <ul><li>New players – IES SALC </li></ul><ul><li>Hotter than Europe !? </li></ul><ul><li>New regulations ( Safety requirements, Energy Star, Lighitng facts, FTC Label, Dseignlights Consortium…) </li></ul><ul><li>Penalty to Non-compliant companies </li></ul><ul><li>Capital and investment </li></ul><ul><li>“ Made in China” vs “Made in USA” </li></ul>
  25. 25. American ways – Labeling system DOE Label FTC Labels
  26. 26. Our coverage
  27. 27. So, How?
  28. 28. About the Founder -- Paul Nie <ul><li>Paul is the founder and CEO of HaoLED </li></ul><ul><li>Over 15 years of experiences in manufacturing, quality assurance, product testing and product certification. </li></ul><ul><li>General Manager for Intertek SC China from 2000 to 2007 </li></ul><ul><li>Built up the presence of ETL in China from scratch. </li></ul><ul><li>Vice President of CTI from Mar 2007 to Jun 2010 </li></ul><ul><li>Established the E&E Division and became the largest agent for UL </li></ul><ul><li>Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80). </li></ul><ul><li>General Manager of DEKRA CTI from Mar 2008 to Jun 2010 </li></ul><ul><li> Setup a Joint Venture between DEKRA and CTI, for product certification like GS, CE and CB. </li></ul>
  29. 29. About the Co-Founder – Topy Li <ul><li>Topy is the co-founder and COO of HaoLED </li></ul><ul><li>Over 12 years of experiences in sales, marketing, quality assurance, product testing and product certification. </li></ul><ul><li>Sales Manager for Intertek China from 2000 to 2007 </li></ul><ul><li>Built up the presence of ETL in China from scratch. </li></ul><ul><li>Director of E&E at CTI from Mar 2007 to Jun 2010 </li></ul><ul><li>Established the E&E Division and became the largest agent for UL </li></ul><ul><li>Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80). </li></ul>
  30. 30. About Dr. Michael Koch <ul><li>Dr. Michael Koch is the Chief Representative of HaoLED Europe </li></ul><ul><li>Based in Stuttgart, Germany </li></ul><ul><li>Over 20 years of experience in different business areas such as Business development, Design, Engineering, Integration, Manufacturing, product testing and product certification </li></ul><ul><li>Management experiences in various positions such as member of senior management team of the optical network group of Alcatel USA, founder and Managing director of mm-lab GmbH or head of the Certification body of DEKRA Certification. </li></ul>
  31. 31. About HaoLED Team <ul><li>Professional skills in solid state industry as well product certification and testing, inspection </li></ul><ul><ul><li>Product experts for LED lighting and lighting in general </li></ul></ul><ul><ul><li>International marketing and sales experts </li></ul></ul><ul><ul><li>Experts in the logistic and shipment </li></ul></ul><ul><ul><li>Experts in inspections and quality assurance </li></ul></ul><ul><ul><li>Carrier grade reliability (process know how) </li></ul></ul><ul><ul><li>Business development and market intelligence </li></ul></ul><ul><ul><li>Multinational team with wide range of international experiences </li></ul></ul>
  32. 32. Major activities
  33. 33. Conference and exhibitions <ul><li>CES, Jan 2011, Las Vegas, USA -- Exhibitor </li></ul><ul><li>Strategies in Light, Feb 2011, Santa Clara, USA -- Speaker </li></ul><ul><li>Lightfair, May 2011, Philadelphia, USA -- Exhibitor </li></ul><ul><li>SIL HK, May 2011, Hongkong -- Speaker </li></ul><ul><li>SIL Japan, Sep 2011, Japan, -- Speaker </li></ul><ul><li>SIL Europe, Oct 2011, Milan, Italy -- Speaker </li></ul>
  34. 34. Channels and clients
  35. 35. Our Channels <ul><li>Utilities </li></ul><ul><li>Market Dept </li></ul><ul><li>Standard Organization </li></ul><ul><li>Regulatory Bodies </li></ul><ul><li>Municipalities </li></ul><ul><li>Political influence </li></ul><ul><li>Tax oversight </li></ul><ul><li>Consulting engineers </li></ul><ul><li>DOT’s </li></ul><ul><li>Developers </li></ul><ul><li>Building Owners </li></ul><ul><li>Reps </li></ul><ul><li>Com&Ind reps </li></ul><ul><li>Power/Energy reps </li></ul><ul><li>Direct Manuf. reps </li></ul><ul><li>Emerging companies </li></ul><ul><li>ESCO’s </li></ul><ul><li>Energy Consultants </li></ul><ul><li>Distributors </li></ul><ul><li>Contractors </li></ul><ul><li>Specifiers </li></ul><ul><li>Show rooms </li></ul><ul><li>Architectures </li></ul><ul><li>Retailers </li></ul><ul><li>Department Stores </li></ul><ul><li>Wholesale </li></ul><ul><li>Home improvement </li></ul><ul><li>Discounters </li></ul><ul><li>Grocery stores </li></ul><ul><li>Online stores </li></ul><ul><li>Importers </li></ul><ul><li>Exporters </li></ul><ul><li>Sourcing agents </li></ul><ul><li>Direct sourcing </li></ul>
  36. 36. <ul><li>Paul Nie </li></ul><ul><li>Founder and CEO, HaoLED Technology </li></ul><ul><li>TEL: +86 20 6182 5253 </li></ul><ul><li>FAX: +86 20 6196 8925 </li></ul><ul><li>Mobile: +86 139 2225 3396 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Website: www.haoled.com </li></ul>

×