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1. The billingblockforthisposterhasthe namesof the mainactors, whichtellsthe audiencewhowill
be in the film,whichmightmake some people more interestedinthe filmastheymightbe afan of
one of the actors. It alsosaysthat it isfromuniversal whichmightmake people more interestedas
theymightbe a fan of universal.ItalsosaysthatStevenSpielbergdirectsit,whichwouldbringin
StevenSpielbergfansashe was alreadyan establisheddirectorandhaddirectedotherfilmssuchas
Jaws,thiscouldbe consideredthe unique sellingpoint.We are alsotoldthat itis a RobertZemeckis
filmwhichcouldappeal tofansof hiswork. The Tagline givesusan understandingof whatthe filmis
about,howeveritdoesn’tgive toomuchawaywhich makespeople curious,therefore theywould
wantto watch the film.The tile isina large fontwhichinstantlyletsusknow the name of the film
and we can get an ideaof whatthe filmisaboutfromthe name of the film.The posterhasthe
protagonistof the filmonthe front whichletsthe audience know whothe importantcharacteris
and thiscouldalsohelpthe filmappeal toa youngeraudience astheycantell fromthe posterthat

2. the maincharacter is a teenager.There isablue backgroundonthe posterwhichcouldhave been
done to create mysteryasnot a lot of informationisgivenaway,whichwill make people more
interestedinseeingthe filmastheywantto know whathappens.