Food Service In Utopian Society

Food Service In Utopian Society
In Utopia's exceptionally innovative driven society, it is definitive that food service will have vast
changes. In spite of the fact that, the impact on the quality and quantity of nourishment will not have
definitive effects; however, the laborers, who work in these food processing industries, and farmers,
whose work as a natural food producers will be unemployed, due to the technological driven
society. These advancements in technology will abundantly propel, and therefore, these
advancements will overtake a farmer's daily duties. For instance, in present–days there are
machinery that makes farmer's work less demanding; however, in Engels non–capitalist
technologically driven Utopia, these machinery will manage farmer's everyday responsibilities,
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Sample Resume : Quality Measure Essay
AMAZON FRESH, LONDON Bus 566 Aly Esmail University of La Verne QUALITY MEASURE
– Fresh Food – Large Selections – Very Efficient – Competitive Pricing TARGET MARKET –
Ecommerce Grocery Set to Double in Sales – Millennials Amazon Fresh, it's easy, convenient, and
delivers quality groceries right to your home. PLACE/DISTRIBUTION – London – Refrigerated
Trucks – Distribution Centers PRICE – Middle to High Incomes – Competitive Pricing – Growing
Market Share To Take Advantage Of PRODUCT – Every Type of Food Product Imaginable Would
Now Be At Your Disposal – Several Convenient Delivery Options PROMOTION – 20% Off and
Free Shipping On Your First Three Orders – Partner With Local Merchants – Free Samples Amazon
Fresh launched in 2007 as an e–commerce super market and currently offers same day delivery
options. Amazon Fresh aims to conveniently deliver quality and fresh food to your home without
ever having to step outside. "The logic seems obvious: Everyone eats food, every day. Food is a
massive business. People like having food delivered. And as Amazon is in both the 'massive' and
'delivered' business, it seems likes somewhere Amazon ought to be." (Edwards, 2013). However, the
biggest barrier is that food is a perishable item. "Nearly 40% of grocery items (meat, dairy, produce,
frozen food) must be maintained at a specific temperature." (Mcdonald, 2014). Amazon's solution
was temperature–controlled delivery trucks, reusable insulated cooled coolers and

Amazon Strengths And Weaknesses
Amazon is a company that has been around since 1995 and is the Earth's most customer–centric
company. From the leadership of CEO, Jeff Bezos, the innovative company has risen to success.
With the growth is a successful company, comes the factors that contributed to the success. These
include their Prime service, marketplace, and Amazon Web Services. With an upward trend year
over year, Amazon had a total revenue of 107.01 Billion in 2015 compared to 48.08 Billion in 2011.
The main source of revenue comes from the wide range of products and services that are offered to
the customer. They also have a focus on long–term goals so they can have sustainable growth rather
than the revenue from short–term goals. When it comes to Amazon, there are many strengths,
weaknesses, opportunities, and threats because the company is so large and successful. They are
known for their customer centric business model and have such diverse products to offer to
consumers. There is opportunity available for expansion and product development. When it comes
to weaknesses, they do have low profit margins and there is a threat from their competition. My goal
is to inform you about Amazon's history, revenue, strengths, weaknesses, opportunities, and threats.
HISTORY AND EXECUTIVE INFORMATION
Jeff Bozos opened Amazon in July of 1995 in his garage in Bellevue, WA. With the expanding
business, they rented their first 93,000 square–foot warehouse in November 1996 in South Seattle.
In May of 1997,

Research Paper On Online Shopping
Ralph Vincent C. Guansing
ENGLCOM S11A
Argumentative Essay
Shopping at Home
Online shopping is the purchase of products and services on the internet Business Dictionary
(2016). It offers convenience and satisfaction. It is one of the most popular online features that the
internet has to offer. Online shopping can sometimes be bad for its users. It can be a bridge for
criminals to steal from individuals. Unsuspecting users can have their accounts hacked or scammed.
Although Online Shopping is convenient and beneficial to its users, it needs improvement in
security, delivery, and payment methods. Online shopping is convenient and beneficial to its users.
It brings the whole shop to the customer's screen making it easier and faster for that individual to
buy products. ... Show more content on Helpwriting.net ...
(2012, August 6) How Apple and Amazon Security Flaws Led to My Epic Hacking. Retrieved
August 10, 2016 from: http://www.wired.com/2012/08/apple–amazon–mat–honan–hacking/
Hussain, R. (2014, November 12). How to Buy from Amazon Without a Credit Card. Retrieved
August
11, 2016 from: http://www.tomsguide.com/faq/id–2370886/buy–amazon–credit–card.html
Jain, A (2016, February 3) Top 10 Benefits of Online Shopping. Retrieved August 10, 2016 from:
https://toughnickel.com/frugal–living/Online–shopping–sites–benefits
Northrup, L. (2014, November 21). Why You Should Rethink Buying Gift Cards This Year.
Retrieved
August 11, 2016 from: https://consumerist.com/2014/11/21/why–you–should–rethink–buying–gift–
cards–this–year/
online shopping. (2016) In Busniess Dictionary. Retrieved August 10, 2016 from:
http://www.businessdictionary.com/definition/online–shopping.html
Peterson, H. (2015, December 11). Holiday disaster looms as UPS, FedEx overloaded after online
shopping soars. Retrieved August 10, 2016 from http://www.businessinsider.com/ups– fedex–
shipping–delays–threaten–retail–christmas–2015–12 Profis, S. (2013, December 17). AmazonFresh
vs. supermarket: A hands–on shopping test.

Hierarchy Of Effect Of Amazon
Introduction
Nowadays it is crucial for companies to understand and have a clear vision about trends and levels
on customer knowledge, preferences and behaviors, in order to develop with success their brand and
product strategy.
In effect, studies of awareness, attitudes and usage are made in way to measure these trends and they
are based on the theory of Hierarchy of Effects, assumption that explains the process with which the
consumer, primarily, starts to be aware about the product, with initial trial of it, and then, after
adoption of the product, he becomes loyal to it.
In this way companies can see how their reputation and competition increase, starting a growth
process that, if is well supported and controlled, can result in achieving ... Show more content on
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To do this, after its foundation, Amazon came up with the idea of customer reviews, which it means
that if people see other people's review about products and services acquired online they feel more
confident to proceed with the purchase. Doing constantly that operation, company's reputation and
safeness can increase as well as the number of people who start buy on the internet.
They developed a recommendation module, insight integrated after seeing that, between the last
purchase and the following one, exists a connection. It means that after the purchase several
suggestions about a set of customized products are given to the customer, in way to give more
visibility to similar products and to ease their discovery.
To make easy and simplify online shopping they created a process called one–click ordering with
which you can buy certain product just pressing a button and the order will be carried out
automatically.
It also offers Amazon Prime, which it was created in 2005, an annually paid membership based on
the offer, to customer, of a very short time shipping which it means that in only 1 or 2 you will
receive you order; it also offer affordable price, requirements which users regard as the key reason
for subscribing to the

Online Shopping Vs. Store Shopping
Online shopping vs in–store shopping
Thesis: Online shopping is better than in–store one and will have more customers in the future.
Since the internet came out and developed, online shopping has become important parts of many
people. With the rapid development of the Internet in the world, more and more people began to
start online shopping due to its convenience, time–saving and benefits. For the definition, Online
shopping is an act of purchasing items or services on the Internet and has grown in popularity over
years. Narrowly speaking, it can be understood as searching online information and having online
deals. But broadly speaking, if one section of shopping is finished online, it will be regarded as
online shopping. What you need to learn is just to click your mouse and to wait instead of going out
by foot or driving. According to a recent survey, people in favor of online shopping are far more
than those in favor of in–store shopping. Abramovich shows his survey for behavior of shopping
that: "Seventy–two percent of Millennials research and shop their options online before going to a
store or the mall."(Abramovich) The fact that people choose online shopping more than in–store one
also shows in the Percentage of GDP 2016. "Experts estimate the share of the internet economy in
the GDP of the United States to reach 5.4 percent. The developed market average is projected to be
5.5 percent." ("Share of the internet economy in the gross domestic product in G–20

Analysis Of Amazon's Amazon Net Revenue
Introduction
Amazon.com was founded by Jeff Bezos in 1994 in his own personal garage. Name after the largest
river in South Africa, the Amazon River, Bezos knew he could create a retail website that would not
have any limitations by first selling books to his consumers online and later diversifying his
inventory. The online website launched on July 16, 1995 and in time, Amazon has become one of
the leading online business retailer in the world. In 2015 Amazon net revenue was 107.01 Billion
US dollars, a major growth from 2013, which was 74.45 billion. (Statista.com). Great marketing
strategies contributed to the success to Amazon's online business by bringing low prices, unlimited
inventory, convenience and fast delivery to their customers. Amazon build relationships with third
party sellers nationally and internationally, which contributes to 40% of their product sales today
(AmazonFresh). The three elements created by Amazon which help contribute to their success: are
the fulfillment centers, Amazon Prime, and AmazonFresh. First offering two–day delivery then a
later evolving to same–day delivery in select locations, Amazon is slowly working towards
surpassing their competitors. With the raise of customer's orders, many wonder if the company will
be able to continue meeting the demands of same–day delivery.
Since the launch of Amazon.com in 1995, Amazon employs 50,000 full–time employees with
competitive wages and benefits(Amazon.com). The success worldwide makes Amazon

Google Express And Amazon Prime
Executive Summary: Google Express and Amazon Prime are currently competing in the e–
commerce sector, particularly with regard to same–day delivery. Prime is an established brand with
over ten years of experience, whereas Express has only been around for about a year and a half.
Another major difference is that Amazon operates and distributes from its own warehouses, whereas
Google operates like a high–end postal service, shuttling packages from local retailer to customer.
There are several advantages and disadvantages that can result from supply chain processes of each
of these companies. Due to its experience, Amazon has been able to build distinctive infrastructure
and wealth of information on customer wants and needs that is hard to ... Show more content on
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Amazon and Google Express are two such retailers who are concentrating especially on these
functions by acquiring related technology firms and by engaging in R&D. In the future, the e–
retailer who offers the fastest delivery will likely be the front–runner (Keifer). The competition is
intense from e–grocers like Ocado, to clothing retailers like Next and traditional mail services like
FedEx. The latest trend in the industry, after offering maximum variety and flexible payment
options, is competition for same day delivery. Companies like eBay, Walmart, Amazon and Google
Express have all started efforts to try and offer same day delivery. The key to offering same day
delivery is to have products stored near the potential customer. In the following sections we will
explain the supply chains of Amazon and Google Express and analyze the advantages and
disadvantages of their respective business model/supply chain. Amazon Introduction: Amazon was
launched in 2005 with its headquarters in Seattle. It initially offered $79/year for two–day delivery
nationwide for unlimited orders. The price has been increased to $99/year now. Some regions where
Amazon operates include other services such as Amazon Instant Video, Kindle Lending Library,
Prime Music and Amazon Fresh. Amazon's supply chain works around 90+ centralized warehouses
to distribute products.

Amazon 's Business Model Analysis Essay
Amazon
Amazon.com is ranked number one out of the 'Top 25 U.S. E–commerce Retailers (ranked by
annual sales) ' as of 2016 (Zaczkiewicz, p 1). Amazon ranks above many other e–commerce
retailers, such as Wal–Mart, Apple, Staples, and Macy 's. The business model, customer value
propositions, revenue model, marketspace, main competitors, comparative advantages, market
strategy, management team, and organizational structure has helped Amazon to stay in business
since 1996.
Business Model
Amazon 's business model is selling products (basically anything or everything a person could want
or need) from all over the world. Other than the United States, Amazon has separate website
divisions for Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico,
Netherlands, Spain, and United Kingdom. Since Amazon has included so many other countries, it
makes it easier for people to find the products they are looking for and pay with their own currency.
That reason has led Amazon to being the number one e–commerce retailer.
Customer Value Propositions
The customer value propositions for Amazon have always been price and convenience since the
company started. Low prices have always been a huge deal for Amazon since they have "Earth 's
Biggest Selection" of products available through their family of websites, sold at the lowest cost at a
small profit" (Noren, p 1). Convenience plays a major part in Amazon 's customer value
propositions with low shipping costs and sometimes

Online Shopping Is Important Parts Of Many People
Since the internet came out and developed, online shopping has become important parts of many
people. With the rapid development of the Internet in the world, more and more people began to
start online shopping due to its convenience, time–saving and benefits. For the definition, Online
shopping is an act of purchasing items or services on the Internet and has grown in popularity over
years. Narrowly speaking, it can be understood as searching online information and having online
deals. But broadly speaking, if one section of shopping is finished online, it will be regarded as
online shopping. What you need to learn is just to click your mouse and to wait instead of going out
by foot or driving. According to a recent survey, people in ... Show more content on Helpwriting.net
...
"Last year two of Alibaba's portals together handled 1.1 trillion yuan ($170 billion) in sales, more
than eBay and Amazon combined. Alibaba is on track to become the world's first e–commerce firm
to handle $1 trillion a year in transactions."( The Economist Newspaper) Specially, "$9.3 billion
worth of orders were placed during the 24–hour "Singles Day" online shopping festival hosted by
Alibaba on Tuesday." (Shao) Why are people prefer shopping online to shopping in–store? Some
reasons which need to prove will be offered in this essay. Online shopping is better than in–store
one and will have more customers in the future because it has not only more choices and styles , less
time and cost for customers, but also more benefits to the firms. The reason why online shopping is
better among the customers is that people can find so many items in a single website or shop, or find
a kind of item in different online stores. If someone search what he wants, he just needs to type the
key words, hundreds, even thousands of items will come out in the records. A large amount of
dynamic information will support for customers's decision–making to make a comparison with the
quality, style or sales volume of an item.
Today Amazon sells over 200 million products in the USA, which are categorized into 35
departments. There are almost 5 million items in the Clothing department, almost 20 million in
Sports & Outdoors, and over 4 million

Amazon 's Founder. Jeffery P. Bezos Essay
Amazon's Founder. Jeffery P. Bezos was born in Albuquerque, New Mexico to a teenage mother
who divorced from his father a short one year later. When Jeffery was four, his mother remarried to
his stepfather Mike Bezos who escaped from Cuba to the United States while still in his teens
determined to make an opportunity for himself while working his way through the University of
Albuquerque. Once married, the new family moved to Houston where Mike worked as an engineer
for Exxon. Jeff displayed, and at a very young age, a "striking mechanical aptitude" and, "[He]
developed intense and varied scientific interests, rigging an electric alarm to keep his younger
siblings out of his room and converting his parents' garage into a laboratory for his science
projects." (Jeff Bezos Biography) Jeff graduated High School as valedictorian of his class and was
accepted to Princeton University where he planned to study physics but was overwhelmed by his
love and interest for computers which led him to earn his degree in computer science and electrical
engineering. Intrigued by the world of finance, Jeff found employment on Wall Street with the firm
D. E. Shaw which specialized in the application of computer science to the stock market, where he
earned the title of being the youngest senior vice president. In 1994, Jeff noticed internet usage was
increasing by 2300 percent per year and immediately viewed it as a completely untapped resource.
He left his promising position at Shaw

Who Is Walmart: Net Cost Or Benefit To Society?
Owing their financial success to a huge volume of low–cost products, Walmart is the largest retailer
in the whole world. Perhaps it is Walmart's immense success that makes it such a controversial
company. While it is reported to be a key player in combatting poverty in America, Walmart's
existence in a given community can also be threatening to smaller businesses. Additionally, there is
some debate regarding whether Walmart's treatment of its employees – internationally as well as in
the United States – is ethical. This paper will analyze whether Walmart is good for Americans as a
whole, or if its existence benefits only an elite few. Does the presence of Walmart present a net cost
or net benefit to society?
Every rational consumer ... Show more content on Helpwriting.net ...
Loyola University completed a study of how Chicago's West Side was affected by Walmart's
presence. According to the researchers, Walmart was "... a wash – generating no new sales revenue
for Chicago, and no new jobs for hard–off residents". The existence of the world's largest retailer
came at high costs to the community – Loyola's study also found that "[w]ithin two years of
Walmart's opening its doors, 82 local stores went out of business". This tragedy for small business
affects the lives of countless people.
Not everybody disapproves of Walmart. Economist William L. Anderson, professor at Frostburg
State University in Maryland, addressed this issue in an article entitled "Does Wal–Mart Destroy
Communities?". He cited a CNN online poll in which participants were asked if they consider
Walmart beneficial to the community, to which a "large majority" responded in the negative.
Important to Anderson's argument for Walmart is that it doesn't force people to shop there instead of
locally owned small businesses. He explains as

Pick A Fortune 500 Company
Pick a fortune 500 company. 2) Describe what the company offers. (50 words minimum) Amazon is
an electronic commerce company. Amazon was founded in 1994 by Jeff Bezos who is still acting
CEO of Amazon. Its headquarters is based in the Seattle, Washington. Amazon has expanded its
reach from the United States to all over the world. Amazon has separate retail sites, and distribution
centers in the United Kingdom,France, Italy, Spain, China, and Brazil. Amazon sells everything
from books, houseware, electronics, and clothing. In the recent years Amazon has expanded into the
world of live streaming music, television shows and movies. Amazon creates its own consumer
products like Amazon Kindle, or Amazon FireTV and its new product Echo. 3) Describe who the
company targets and why. (100 words minimum) Amazon targets the at–home customer. Amazon
makes it convenient for customer to buy anything or Anything, with a capital "A" according to
Bezos. Amazon provides convenience to customers all over the world with it services. The services
Amazon provides ranges from AmazonFresh which delivers groceries to your home to Amazon
Prime that allows you to stream any television show, or movie with any Amazon device. Amazon is
a multifaceted online marketplace that is changing the game of selling. The convenience of one–
click shopping is powerful and a rapidly growing industry. Amazon is leading in this innovative
industry, and has created jobs in the process. 4) Name the company's top

Amazon Drones Research Paper
Going to the grocery store is always a long process that many people dislike. Many businesses have
tried delivering groceries since the late 90's but it is very expensive and inefficient. Not a single
business was able to establish a cheap efficient way to deliver groceries to your front door. After a
few years of trying many methods, Google and Amazon are attempting to pick up goods at stores
and deliver them to homes using route–optimization algorithms. This method seems great, however
it is still on the pricy side. Google Express and AmazonFresh are not exactly cheap. Amazon is
charging $299 per year to have this luxury service. Therefore, drone delivery experiments have been
tested by numerous companies, like UPS. The drones are not the ... Show more content on
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Once the vans are loaded with the proper packages, the in–warehouse vans will not make any errors
since they are run by computers. Also the drones on top of the van will not run out of battery while
delivering a package because the roof is the main source of power for the drones to recharge. Once
all of the packages were confirmed deliveries, the van returns to the warehouse and repeats the
cycle. Overall, the idea of this grocery delivery robot is a fantastic innovation. This will save people
valuable time and cause less hectic stress of going to the store to buy their groceries. People simply
have a lot of things to do nowadays and the last thing they want to do is go grocery shopping after a
long day of work. They simply submit a grocery list to the company and wait a couple hours for the
delivery at their front door. Nothing could be more convenient than

Competitive Strategy Of Aldi
The Australian grocery retail market is very competitive and faces strong pricing wars amid the
supermarket giants. The strategic industry analysis and competition in the market is due to the
factors including product development, supply chain factors along with pricing. The competition in
the industry is aggressive and to maintain the market share everyday new strategies are being
implemented. The competitive landscape impacts the market and therefore the market share of
Coles reduced in the year 2016. Competition is fierce in terms of value sales, expansion and price
wars. To meet the change and to gain market share Coles and other retailers are following similar
actions as followed by Aldi. The competition is high because the industry is ... Show more content
on Helpwriting.net ...
In Australia, four biggest players namely Coles, Woolworth, Aldi and Wesfarmer represent about
80% of total industry sales. Among them Coles and Woolworths represent about 60% of total
industry revenue. Aldi's robust growth has enhanced the industry concentration in the last five years.
Apart from that German supermarket brands such as Lidl and Kaufland presently hold about 8.9%
of the grocery retail market in the nation. The continuing competition within the grocery retailer
network continues to influence the entire industry. Although grocery retailers in Australia continues
to be dominated by supermarkets such as Woolworths and Coles, in the year 2016 discounters chain
Aldi continued to challenge the status of both organisations. Through the low price strategy of Aldi,
counting its inclusive private level range, the position of Woolworths and Coles has been challenged
with many customers presently shopping at Aldi stores (Euromonitor, 2016). As a consequence, the
supermarkets in Australia have appeared in a price rivalry throughout majority of assessment period
which has influenced the performance of grocery

The Business Model Of Like Uber
DoorDash, like Uber, is an example of yet another "Peer–to–Peer" business model; this one takes
orders and delivers food via company drivers. In other words, DoorDash takes food from restaurants
and delivers it to the consumer, thereby eliminating the relationships between restaurants and
clients. To that end, DoorDash operates not only as a customer acquisition company, but also as a
logistics company focused on food delivery. DoorDash is disrupting the old way that food is
delivered to customers by interjecting an intermediary.
In addition, while DoorDash only focuses on food delivery at present, it plans to expand to non–
food areas and use its logistical delivery infrastructure to deliver anything to anyone in the future.
With great ... Show more content on Helpwriting.net ...
This model will help the company to become profitable in the future.
Having a Strong Technical Team
In the story of this company, its CEO Xu said, "to make one delivery successful there's fifteen small
things you have to get correct, which is shocking." This is true because the company must consider
every detailed problem like the most appropriate time to arrive at each restaurant. These
optimization problems make it difficult to make delivery times more efficient and satisfactory to
customers. To solve this problem, the company hires a team of engineers to build a high–functioning
online system. This system allows DoorDash to obtain and keep customers and therefore obtain
more business. A strong technical team is crucial for any peer–to–peer business model like
DoorDash.
Using Contract Workers
Food delivery is not the same as other delivery service because it has limited peak times. Most food
deliveries happen during mealtimes. Due to this fact, DoorDash uses contract workers instead of
full–time employees. Therefore, it smartly and efficiently reduces the labor costs without hurting the
quality of the service.
Business Strategy: Making Money in the Long Run
As mentioned before, DoorDash focuses on customer experience and consumer need in the short–
term. According to its official website, it charges $6 per delivery, and the driver will receive a flat

To:Melody Dixon-Brown. Bus-3160 Colleagues. From: Jaaia
TO: Melody Dixon–Brown BUS–3160 Colleagues FROM: Jaaia Yang DATE: February 20, 2017
SUBJECT: Potential Investment of Amazon.com As you requested, this report outlines a publicly
traded company's information which will aide you in deciding if it's a good investment. The topics
covered are the company's market position, growth potential, its ability to compete, its financial
analysis and recent publicity. I researched and reviewed secondary research for this report.
Company Information Amazon is the World's largest and number one e–tailer (Terry–Armstrong,
2013). Amazon started off with 30,000 employees in 2011 and at the end of last year they had
180,000 employees in the U.S. They have plans to increase their workforce to 280,000 by ... Show
more content on Helpwriting.net ...
18). Amazon is continually expanding their innovative services and products. One of their most
lucrative services is their Prime business. A year ago Prime membership was at 41 million, but now
they have about 50 million Amazon Prime Customers. John Blackledge, an Analyst from Cowen
states, "Prime has maintained healthy growth despite its scale largely due to Prime 's increasing
value proposition" (Deagan, 2017, p. 2). With Prime, customers obtain numerous benefits which
include fast and free product delivery, free media offerings from music to videos, and a wide
selection of goods (Deagan, 2017). Other services and innovations that are in the works include
expanding out into retail, branching into the ocean–freight sector and joining in the groceries
market. Retail Beyond Amazon's core markets of electronics and media, Amazon is making a big
impact in the retail market. Analyst John Blackledge believes, "Amazon will become the largest
retailer of apparel and accessories in the U.S. market next year, passing Macy 's as the leader"
(Deagon, 2016, para. 2). Amazon announced that they will be launching their own private label
dress shirts for men and expand into dress pants, sports clothing, and sweaters. In addition to that,
Amazon has plans to open small retail stores at malls to showcase their electronic devices and
hardware devices (Deagon, 2016). Ocean Freight Sector The online retail giant is building their first
air cargo

Marketing Analysis Of Amazon : Marketing Analysis
Marketing Analysis of Amazon
Company Overview
Amazon is an e–commerce company, founded by Jeff Bezos in 1995 and was originally ran in his
garage. In its early days, Amazon only sold books online but quickly grew into one of the biggest
companies in the world. Today, Amazon's website offers an endless variety of products and services
and continues to grow and evolve with the ever–changing market.
Product–Market Analysis Amazon is a giant online marketplace offering millions of products from
home and garden, health and beauty, all the way to automotive and industrial; pretty much anything
you want or need can be found. Amazon also offers many of their own products such as their Dash
Buttons, Kindle E–readers, Fire Tablets, and Fire TV. ... Show more content on Helpwriting.net ...
But I could also see this being a great service for people who live in large, heavily populated cities,
such as Seattle or New York, where having a car isn't very common but the nearest grocery store is
several miles away.
Another product that could help in the same category of convenience are the Dash Buttons. It's a
tangible extension to Amazon's "1–Click" ordering service that allows you to re–order commonly
used household items, such as laundry detergent, just by pushing a button.
(https://www.amazon.com/p/feature/p4cmqwx8aco5642?
ref_=aa_bx_9&pf_rd_r=4HAHBTCKNP7P2XA60YSF&pf_rd_p=15d92b01–77c8–4374–90e8–
e14fd6b636c6) But even if you're not a busy mom or someone living in a big city, there are still
plenty of options for you such as Prime subscriptions which allow you to acquire your desired items
quickly, typically within two days. Or if you're looking for something in the "pre–owned" market, or
need to clear up some space and sell some items, the Marketplace allows you to connect with other
users to buy and sell your unused or no longer needed belongings. As previously mentioned,
Amazon has a few of its own brands and products, one of the first being their e–reader, the

E Commerce And The Electronic Shopping Industry
This business would be part of the electronic shopping and mail–order houses industry as
transactions between this business and consumers would require the use of information technology
such as a computer network or through a phone network. The goods purchased would need to be
delivered by mail or courier that were retailed through catalogue showrooms on the internet. Our
business will specifically be providing groceries through the internet on a website. Attractive
characteristics of the electronic shopping industry: E–Commerce in Canada is a billion dollar
industry The electronic shopping industry is developing with great interest due to technological
advances as business develop new ways to attract and retain consumers on their platforms E–
Commerce is concentrated in electronic shopping and mail–order houses as over three quarters of e–
commerce sales (Retail e–commerce sales by store type in 2012 from Statistic Canada) In the graph
above, it shows that electronic shopping and mail–order houses is dominating the retail e–commerce
sales with 40.6% in 2012. Consumers are preferring to establishments that retails multiple products
when purchasing goods and services on the internet. This would be fit for our business as we plan to
retail different types of groceries and have them transported. Growth Rate The growth rate in the
electronic shopping industry is growing at a fast pace as businesses research and develop ways to
offer products and services that are convenient

External Forces Of Walmart
Environmental forces can have just as big of an impact on any industry as internal forces. It is
imperative that the management of a companies both big and small pay attention to environmental
forces. The reason being is that unlike internal forces, companies have little to no control over
environmental forces. External forces are outside factors or influences that can affect the growth,
operation, or survival of a corporation. To have a better understanding of external forces, one can
refer to Porter's Five Forces. Porter's Five Forces are perfect examples of environmental forces that
can affect the growth, operation, or survival of a corporation. Porter's Five Forces identifies
competition in the industry, power of customers, power of suppliers, threat of substitute products,
and potential of new entrants into the industry as five external forces that shapes every industry.
(Investopedia) In this assignment I will explain how competition is impacting Walmart's market
share in the US food retail industry. The United States has one of the most diverse food retail
industry with several major chains competing for a share. Over the years, Walmart has risen to the
forefront of the US food retail industry while knocking off competitors such as Kroger, Albertsons,
and Costco. By the end of 2016, Walmart and Sam's Club held a commanding 21.4% of the US food
retail market share with Kroger coming in second place with 10.2%. (Produce Retailer) Although
Walmart and Sam's Club has a

Strategies For Competitive Advantage : Amazon Essay
Sonal Sharma
Strategies for Competitive Advantage
Amazon, Inc.
1. Amazon faces threats from new entrants. It's extensive exploitation of the economies of scale
makes it difficult for new entrants to cross the barrier. It is nearly impossible to compete on the
Amazon's size and momentum, however, it is possible for new entrants to enter through a different
angle. For instance, potential entrants may become more creative and innovative. New entrants can
diversify their markets so that they could be unique in the industry and attract certain customers.
These customers may gravitate to other websites and as a result, Amazon can lose business.
The threat of substitutes is high. There exists direct and indirect substitution for many types of
products and services offered by Amazon. For example, new companies such as Etsy.com sells
vintage and handcrafted goods. A customer is more likely to find a vintage or handcrafted good on
Etsy.com rather than Amazon. Needless to say, this will not put Amazon out of business, but it will
reduce the impact of industry entry barriers.
The rivalry between Amazon and physical/online retailers is intense. For a rivalry to exist,
competitors should be roughly the same size or equally powerful. Since Amazon is so widespread,
their services and products can be separated into three segments: media, electronics, and other
merchandise. These products in these segments directly competes with other websites and physical
retailers. For instance,

Primary Data Collection Analysis Questionnaire
Chapter 1. Primary data collection analysis – questionnaire and interview.
Questionnaire:
As it was already mentioned in research design, one type of primary data used for this research was
questionnaire. Questionnaire consisted of 18 questions and the sample size was 58 respondents.
Fifty five people stated that they are using either eBay, Amazon or both websites for their online
shopping.
Amazon's and Bay's customers are mostly buying home & garden furniture – 37 respondents,
following by books – 34 candidates, collectibles – 29 people, electronics – 24 respondents. The least
selling products on both websites are fashion goods – 17 candidates and beauty products – 13
candidates (in this questions respondents were able to tick all that ... Show more content on
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Graph below compares answers about eBay's and Amazon's best and worst features:
When asked what in the opinion of respondents are the advantages of buying goods/services online,
fifty–one stated that it convenience, fifty–four answered 'accessibility', forty–seven said that it is
cheaper price, following by 38 respondents ticking 'wider range' and 34 'comparability'.
In contradiction to the above question, 37 candidates stated that the biggest disadvantage of online
shopping are concerns about receiving different product than ordered, 33 respondents are anxious
about not being able to physically touch and see the product before purchasing it, 28 people are
worried about security and privacy issues. Twenty–five are not willing to wait for good for long
time and lastly 16 people are concerned about not being able to return the product.
When asked what is the best marketing approach to advertise an online shop, the results were as
showed in the graph below: Regarding the customer service that eBay and Amazon are providing,
the number are not excellent. Fourteen Amazon's customer stated that they are not happy with their
customer service, on the eBay side the negative answers were almost double (27 people). Next
question asked was about how does eBay's and Amazon's website load on candidate's screen. The
majority of respondents stated 'fast' for both companies. Four

Organizational Structure Of Amazon
Organizational Structure Amazon.com, Inc. was founded in 1997 by Jeff Bezos and was a book
retailer. The organization has grown over time and is now among the largest global online retailers
in the world. The organization has wide variety of products that it offers such as books, apparel,
electronics, etc. Amazon operates internationally through its websites. For the 2016 Fiscal year,
Amazon.com Inc, reported revenues of $135, 987 million. This was a 27.1% increase from the prior
fiscal year (Marketline, 2017). The organization is continuously expanding and growing to better
serve its customers.
Merger
In July 2017, Amazon.com, Inc. signed an acquisition agreement with Whole Foods for $13.7
billion (Marketline, 2017). The acquisition was officially closed on August 28, 2017 after the
Federal Trade Commission granted the permission for the merger. The Federal Trade Commission
had to investigate to determine if the merger would decrease competition against federal regulation
(Thomas, 2017). When it was announced, Amazon advised consumers that prices would decrease on
a selection of best–selling items within the Whole Food stores. Whole Foods' products under their
private label are available through Amazon.com, AmazonFresh, Prime Pantry, and Prime Now.
Amazon Prime will eventually become the official customer rewards program for Whole Foods.
(Thomas, 2017). The acquisition of Whole Foods will create challenges for Amazon's HRM group.
The organization should redefine its

Marketing Analysis Amazon
Amazon.com the
Hidden Empire
Three digital engines to reshape and dominate retail
Amazon.com: a digital shop around the corner...
... and a digital colossus.
Did you know: all these companies belong to Amazon...
Did you know: Amazon is also...
AmazonBasics Amazon–branded electronic products
AmazonFresh sells and delivers groceries in Seattle
AmazonStudios online social movie studio
Amazon WarehouseDeals offers discounts on refurbished products
Did you know: Amazon has had one of the fastest growths in the Internet's history...
Revenues reached within first 5 years $2,8 bn
$1,5 bn
$0,4 bn
eBay
Google
Amazon

Amazon and eBay results from 1995 to 2000, Google from 1998 to 2003. Even though Zynga ...
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1995
1997
2010
Garage 400 sq feet
2 fulfillment centers 300,000 sq feet
50 fulfillment centers 26,000,000 sq feet
Source: Amazon.com. Warehouse image: seanau.com
Limitless categories too
Books, Music and DVD/Video 100% Media vs. others in the U.S.1 80% 60% 40% Others
20%
0%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3 categories
16 categories
By introducing two new product categories every year for almost a decade, Amazon‟s market share
represents one third of U.S. e–commerce sales.2
1Amazon.com 2RBC
Case study: from books to music (1995–1998)
Contrary to books, Amazon.com was no first–mover in music e–retailing. But the company went
back to work and used the same cocktail:
Large selection
130k titles, 280 sub–genres
Convenience "most efficient song search of the web" (NYT)
Low prices up to 30 % discount on some albums
Largest online seller of music...

in 120 days!
Amazon acquired CDNow in 2002 and

Secondary Data Collection Analysis : Reasons Behind Amazon...
5.0 CHAPTER 2. SECONDARY DATA COLLECTION ANALYSIS – REASONS BEHIND
AMAZON'S AND EBAY'S SUCCESS:
5.1 Amazon's success:
One of America's greatest start–up success stories is Amazon. Jeff Bezos launched the website in
1995 and he is now having revenues of $61 billion. At the start of e–commerce, Amazon was an
innovator of delivering supreme customer service, which at that times was very rare. Amazon is an
illustration of massive organising skills, the company sells an enormous range of products, all day,
every day, for 365 days a year and is able to maintain over 80 warehousing and fulfilment centres.
When the dotcom bubble burst, the company Amazon was one of the few saved businesses. Within a
year of the general collapse, Amazon declared ... Show more content on Helpwriting.net ...
The company understood the high importance of smooth and easy order process for their customers.
Any obstacles could result in potential customers not being able to purchase the product and
eventually leaving the website, which would lead to Amazon not making profit.
2. Invent
In 2007, Jeff Bezos decided to 'attack' the online grocery delivery business by starting
AmazonFresh. He started the business in the neighbourhoods of Seattle and by 2012 had spread to
other Seattle communities. From June 2013, AmazonFresh is available in some Los Angeles zip
codes.
Amazon's founder confessed that Mick Mountz gets the merit for the success of AmazonFresh. Mr
Mountz developed an inventive technology called Kiva Systems.
''It consisted of huge Frisbee–shaped robots that could be steered via a grid of floor magnets. The
robots picked up the warehouse rack containing the item in the customer order and delivered it to
the operator. He picked the item from the rack; scanned its barcode to verify that it was correct; and
put the item in a cardboard box with that customer's shipping label'' (Forbes, 2013)
In 2012, Amazon acquired Kiva for $775 million and uses it to help make AmazonFresh a success.
3. Be patient
The main characteristic of Jeff Bezos is that he does not expect to get it right the first time. He has
learned that building a successful new business does not come from one big idea but it rather takes a
lot of time to

Organic Food At War
Have you ever been to a market and noticed that the price of the produce is different than your other
market?This is the result of organic food price inflation and the problem goes beyond the price.
During WWII when chemicals were still being produced, scientist discovered a way to make food
more sustainable during the war. This would lead to a realization that the chemical use in war is also
good at accelerating the rate of fruit growing time to sustain during the war. This would lead to the
dwindling of organic farm and the rise of chemical using farms(Organic Food, Ysanne
Spevack).This would lead to an opening for many conventional farms and the dwindling of organic
farms. Which lead to an unhealthy lifestyle.
The public's lack of knowledge about organic, food is making the price go up because of the lack of
buyers. From multiple taste test (genetic literacy project.org, Ben Locwin,2014). Shows that the
public view on guessing the food is mostly on luck. In reality, there is barely a difference in the fruit
taste except in the nutritional benefit. The taste is one of the ... Show more content on
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Everybody live differently and eat differently if someone who ate non–organic food their entire life
and made a sudden change to organic this would affect them and would sway them to not eat
organic. Another reason is that some of public think organic and non–organic are the same due to
the taste and not the nutrient and harmful that are being added. This proves that the public lack
knowledge about organic food is making the market for organic food more expensive. Some might
disagree that there is a negative change when switching to organic food an example is when the taste
change to a more natural flavor. Which is not as good as the conventional food. Even though the
taste is different it is worth it to change an unhealthy lifestyle than to choose an unhealthy but tastier
option over

Amazon Company Recognized Their Operations Into Two Parts
Amazon Company recognized their operations into two parts which they are International and North
America. Prime, Marketplace, and Amazon Web Services are three operations that Amazon have.
Amazon Prime is a great thing to make the company improve more because it allows free two–day
shipping and great prices for customers. Also, customers have an option to watch movies, videos,
and play games. Amazon Marketplace has a high impact in Amazon revenues, and it allows third–
party sellers to sell new and used items on Amazon.com. Amazon Web Services offers a lot of
features, and it started nine years ago, it also offers pay–as–you–go include cloud storage,
networking, and computing services. Their marketing budget is increasing every year. They ... Show
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Opportunities and threats
Based on grocery sector, if Amazon Company keeps their food fresh their costs will increase, and
also more customers are going to buy their grocery online because a lot of people don't want to go to
the store if they are busy or if there is traffic especially when they get off from work. So if they keep
this thing in their mind and continue to do it, Amazon will be the best place to dominate this section
of business. Amazon.com would have an opportunity to open physical stores because this company
is growing every year with better annual net revenue. Also, holidays gifts and seasonal things will
get more consumers to shop online on Amazon.com, and also promotional activities will also lead to
get more consumers to shop on Amazon's website.
Some of the threats the company have are shipping cost for some books is high, and it might take a
long time to get a book, so that may divert customers to the physical bookstore because a lot of
students cannot wait a lot to get their books especially if they have an exam or homework to do. One
of the most important threats is when Amazon Company website goes down, they will lose revenue
every single minute, and that will lead them to a negative impact on the company.
Amazon Competitors
One of the direct competitors to Amazon is Netflix because when Amazon made a Prime
membership which has free videos, it became a direct competitor to Netflix because Netflix is an
old

Essay On Whole Foods Market
Target Customers:
Whole foods Market targets people who are more interested in consuming high quality organic
foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay
higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market
provides a lot of options for them and a memorable consumer experience when they shop for food.
It makes sure to attract these people. In addition to this, to target average consumers it has
introduced 365 everyday value offering products at reduced prices.
Fairway targets all the urban class people. Though it does offer organic foods, it doesn't specialize in
that niche. It doesn't employ knowledgeable employees who can increase the sales of the organic
foods it offers.
Advertising:
Whole Foods Market advertises itself as "America's Healthiest Store" and has maintained that
reputation for several years now. It also launched its first multichannel National Brand campaign
with the slogan "Values Matter" to highlight the quality of their foods. To boost its advertising
strategy, it collaborated with GSD & M and placed its products in TV shows like "Modern Family"
and during the World Series and NFL football too. In addition to this it runs ads in most of the
Lifestyle, Food and Health magazines (paper and online). Also, product samples are displayed
throughout their stores.
Its social media strategy propagates across 6 different social platforms including Twitter, Facebook,

Strategic Management : The Success Of Amazon's...
Amazon International Strategy Bryan Puryear Bethel University Strategic Management K. Payne
June 6, 2017 Abstract Amazon's efforts to reach consumers on a global scale have been widely
successful. The online retail giant has reached potential customers worldwide with a simple click of
a button. Amazon is set to become the largest ecommerce in the World. In order for this to occur
Amazon will have to experience growth outside of the US and Canada. Recently Amazon has
launched a strategy to reach more markets outside the US. Amazon Prime has been largely the main
reason for the success. Amazon prime members are spending more than double the non members
according to Statista. A rate of $1200 annually compared to about $500 annually for non–members.
The global strategy approach that Amazon has adopted has been successive in maximizing the
diversification otherwise unattainable for the company. Amazon is set to become the largest
ecommerce in the World. In order for this to occur Amazon will have to experience growth outside
of the US and Canada. Recently Amazon has launched a strategy to reach more markets outside the
US. "It is a strategy that works and their numbers prove it. Within the last 9 years, Amazon's
international expansion strategy sky–rocketed their annual net revenue, revenue from other
countries than its homeland (North America) hitting close to the 25% mark in terms of growth rate
in the first quarter of 2016"

The Reason For Popularity Of Online Shopping
EXECUTIVE SUMMARY: This research project was carried out to identify the reason for
popularity of online shopping, to describe why eBay and Amazon became successful without having
a High Street store, to compare eBay and Amazon in terms of revenues and customer's opinions and
to develop ideas on how they could improve their performance in future. This research draws the
attention to facts that despite both companies have many bad reviews, potential consumers are still
attracted to shop using their websites, while present customers are consciously complaining about
eBay's and Amazon's unprofessional customer service and after sale service, yet they still shop using
both websites, resulting in eBay overcoming analysts' predictions about their profits every quarter
and Amazon investing big amounts of money in its growth. Primary research that was conducted,
showed that lower prices and wider range of products are the two main factors that attract
consumers to shop online (despite the awareness of bad customer service and after sale service).
This project also finds that prospects of eBay financial position are positive, however Amazon is not
doing well. Amazon is not able to prove that it can generate steady profits and Jeff Bezos is
constantly re–investing its revenues for future growth which results in shareholders losing their
patience. Recommendations discussed include:  Improving the quality of customer service and
after sale service for eBay and Amazon  Decreasing

Marketing Analysis Of Amazon.com, Inc.
Marketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc.,
simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the
name of "Cadabra" on July 5, 1994 and a year later in 1995 changed the name of the company to
what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was
because he knew the Amazon river was special and unique just like he wanted his company to be,
not only that but he knew the Amazon river was the biggest in the world which is what he strove for
when making his company. What started off as a website to purchase books grew into what is now
known as the largest online retailer worldwide. Take note that the Amazon logo has an arrow going
from "a to z" to show that Amazon carries everything from A to Z. As Amazon grew not only did
they sell books but also they grew to their goal of selling all retail good from "A to Z". As Amazon
continues to soar they are adding other products to their brand extension. Amazon has now added
one of its most popular features, Amazon Prime which allows for free two–day shipping if you are a
member, but also Amazon has branched into the world of digital goods such as Amazon Video,
Amazon Art, and Amazon Games, allowing for members who have purchased these extensions to
access digital goods at the click of a button. Amazon has now started adding more convenient
features like Amazon Local, giving members deals within their neighborhoods,

Whole Foods Business Strategy
In July of 2017, Amazon made headlines by stating they would be acquiring the Whole Foods
grocery chain. Much of the public questioned why an e–commerce website such as Amazon would
have any interest in acquiring a grocery chain, but the answer is more obvious than outside
observers may think. By acquiring Whole Foods, Amazon is tapping into a larger market share of
grocery consumers and able to make a larger leap towards opening Amazon–styled grocery stores
across the world. Amazon has grown into a company with many different facets since its founding
in 1994. The company has expanded into the market of video steaming services with AmazonPrime,
online grocery services with AmazonFresh, and even local grocery stores with AmazonGo.
However, breaking into the grocery market can be difficult for new companies, especially as an
online marketplace. A poll conducted by Nielsen in 2015 found that only a quarter of the global
population actually ... Show more content on Helpwriting.net ...
Whole foods is an established chain with a multitude of loyal customers, and now Amazon is able to
tap into this customer base. I foresee Amazon implementing new technological and managerial
advancements in the existing and future Whole Foods locations within the coming years. The
AmazonGo store model thrives off of providing efficient interactions with customers while cutting
out many employees in the process. Since 2015, the stock price of Whole Foods was at a steady
decline due in partly to the way employees were hired and managed. Amazon has a great deal of
experience managing their staff efficiently from its e–commerce platform, so this change of
management should work wonders on the amount of staffing problems within Whole Foods as well.
By reanalyzing Whole Food's staffing needs, Amazon should be able to turn the company around
into a profitable investment in the near

The Phenomenon Of Online Trading : How Ebay And Amazon...
Project BMAM707
Research question: The phenomenon of online trading: How does eBay and Amazon became
successful without having a High Street store.
This Project is submitted in partial fulfilment of the requirements for the degree of
Master of Arts in Management
at the Westminster Business School of the University of Westminster, by
Ewelina Marek
1483625
Date of submission: 27th August 2015
EXECUTIVE SUMMARY:
This research project was carried out to identify the reason for popularity of online shopping, to
describe why eBay and Amazon became successful without having a High Street store, to compare
eBay and Amazon in terms of revenues and customer's opinions and to develop ideas on how they
could improve their performance ... Show more content on Helpwriting.net ...
Amazon is not able to prove that it can generate steady profits and Jeff Bezos is constantly re–
investing its revenues for future growth which results in shareholders losing their patience.
Recommendations discussed include:
 Improving the quality of customer service and after sale service for eBay and Amazon
 Decreasing amount of money that are invested in Amazon's growth and start showing steady
profits
CONTENTS PAGE:
1.0 INTRODUCTION
2.0 LITERATURE REVIEW
2.1 E–commerce in general

2. 2 System users and measures of success
2.3 Consumers' buying decisions
2.4 Privacy, security and trust
3.0 RESEARCH DESIGN – METHODOLOGY
4.0 CHAPTER 1: PRIMARY DATA COLLECTION ANALYSIS – QUESTIONNAIRE AND
INTERVIEW
4.1 Questionnaire
4.2 Interview
5.0 CHAPTER 2. SECONDARY DATA COLLECTION ANALYSIS – REASONS BEHIND
AMAZON'S AND EBAY'S SUCCESS
5.1 Amazon's success
5.2 Negative side of Amazon
5.3 EBay's success
5.4 Success stories of eBay's sellers
5.5 Negative side of eBay
5.6 Amazon's vs EBay's reviews
5.7 Financial performance of eBay and Amazon
5.8 Physical & online presence vs online presence only
6.0 CONCLUSION
7.0 REFERENCES
8.0 APPENDICES
8.1 Appendix A: Questionnaire
8.2 Appendix B: Interview questions
8.3 Appendix C: Library Consent Form
1.0 INTRODUCTION:
This project is about finding the key to a successful online trading. First online shop was created
years before the world wide web

Amazon 's Biggest Selection Of Online Retail Products
Why are people buying their groceries and other products online instead of shopping at the actual
store? The main reason is because of how much time it saves. Amazon.com has created an
environment where users can access millions of products online in a reliable and easy manner. The
ease of sitting at your dinning room table to order groceries for your family is much more time
saving than packing everyone into the car to run to Publix on a Saturday afternoon. Jeff Bezos, the
CEO and founder of Amazon, has created "earth's biggest selection" of online retail products. The
availability of Amazon products is astounding; as of May 2013, Amazon has 49 fulfillment centers
spread across eight countries including the
United States, Canada, France, ... Show more content on Helpwriting.net ...
In addition to drones as a form of transportation, a car service, kind of like a travel service, was
scheduled to be in use at the beginning of 2015. A 15% commission will be awarded to amazon,
transporting clients to hotels and restaurants. In addition, the grocery aspect of the AmazonFresh
service will be developing in 2015. The U.S. Postal service and Amazon will shuttle meat, dairy,
produce and other groceries in insulated containers. Amazon has developed this service in Seattle,
San Francisco, and Los Angeles. New products that Amazon has recently taken advantage of are
P&G warehouses (Boardroom Insiders). Within the P&G warehouses, Amazon will cut delivery
time and costs by using products like shampoo and toilet paper to compete more effectively.
Amazon is also in conversation with other big time industries such as Seventh Generation, Kimberly
Clark, and Georgia Pacific. Another new service Amazon will be adding to their company deals with
the use of warehouse robots fro its Kiva Systems. They predicted 10,000 robots to be used within
the various warehouses around the world by 2014. The robots will act as a delivery system,
distributing products to employees within the warehouse. Amazon.com takes shopping to new
heights1 The whole sector of the Amazon company that deals with streaming music and movies is
also increasing positively, as more options and more demand has been

Amazon 's Big Play For Grocery Business Essay
Summary: In the Bloomberg News' article 'Inside Amazon 's Big Play for Grocery Business', their
concentrated focus was surrounding Amazon's pilot program "AmazonFresh". The experiment is a
project where Amazon deliver fresh food. Knowing delivering fresh food service is a difficult form
in the grocery business, Amazon found the potential of the growing business in the millennial age.
AmazonFresh began in the Seattle area which offered doorstep delivery, saving consumers time
from grocery shopping. So far the expansion of the development reached 16 U.S. markets and
London. Strength: The idea of the project is refreshing and target the right individual. A strength of
the business is their consumers are immediately fascinated by the new business. Today's generation
are constantly updating in technology to where it becomes part of their daily life. Individuals
assumed shoppers will not accept the idea of buying fresh food online without seeing and touching
the item before purchasing. They also said this about online purchasing of furniture and cars, but
consumers continue to purchase online. From the collected statistics from International Business
Times article 'The Future For E–Grocery: Amazon (AMZN) Fresh Retains Lead, But Startups Jump
In', "Almost 40 percent of e–grocery shoppers preferred AmazonFresh over other online food
retailers". Because of their increasing grocery business, they're part of the competitive market
between the top corporations; for an example,

Amazon Analysis
The internet has significantly impacted the retail industry: A qualitative & quantitative analysis
of Amazon online shopping & Wal–Mart retail stores
Table of Contents
INTRODUCTION___________________________________________________________3–4
PORTER FIVE FORCES ANALYSIS__________________________________________4–5
AMAZON HISTORY________________________________________________________5–7
AMAZON SWOT ANALYSIS________________________________________________8–10
WAL–MART BUSINESS DESCRIPTION_____________________________________10–11
WAL–MART BUSINESS MODEL______________________________________________11
WAL–MART HISTORY______________________________________________________11
WAL–MART ... Show more content on Helpwriting.net ...
Threats of New Entrants
The barrier of entry is medium since there are competing companies. For example, Amazon 's
Kindle Fire versus Apple iPad (Zimmerman 2010). The threat of new entrants is medium to low,
since new companies are gradually getting into the online business. For example, in December,
2011, eBay made revenues of about $3.38 billion, which is about 19.3% of Amazon's revenue.
2. Bargaining Power of Suppliers:
The bargaining power of the suppliers is very low since there are many suppliers who are willing to
sell their goods online using Amazon.com. The goods are usually sold to a third party, and suppliers
are paid quickly.
3. Threats of substitutes:
The threat of substitutes is very low, because of innovative services that improve the quality of
goods within a short period of time. There is also high brand recognition for the company that
makes it difficult to substitute their products. In addition, there is high customer satisfaction since
they get quality goods from the company. The company also offers well–recognized and trusted
services. Lastly, this makes the threat of substitution very low.

4. Rivalry among industry competitors:
There is stiff competition among the retail companies. The competition between Amazon and Wal–
Mart is very stiff, since both companies are using almost the same methods to remain leaders in the
retail industry. Both companies are using an online mechanism to sell their products, as well

Supply Chain Management of Amazon Essay
This paper reviews the supply chain management practices of Amazon.com (AMZN) and highlights
findings in the framework of a Strengths – Weaknesses – Opportunities – Threats (SWOT)
framework.
AMZN opened its virtual doors on the World Wide Web in July 1995 as a web based bookseller and
today offers Earth's Biggest Selection according to the company's 2012 annual report to
shareholders. AMZN's vision statement is to be Earth's most customer–centric company for four
primary customer sets: consumers, sellers, enterprises, and content creators. AMZN has organized
its operations into two principal segments: North America and International. Figure 2 below shows
AMZN's net sales for the last three years reported. Figure 1: AMZN Net Sales ... Show more content
on Helpwriting.net ...
AMZN serves consumers directly via its retail websites, which offers millions of unique products
across many categories sold directly by AMZN or via its vast network of third party sellers.
Regardless of who is actually providing the product AMZN provides excellent user interfaces,
seamless fulfillment, and world class customer service. Similar to Wal–Mart's everyday low price
strategy, AMZN strives to offer its customers the lowest prices possible through low everyday
product pricing and shipping offers.
AMZN fulfills customer orders through US and International fulfillment centers and warehouses as
well as via digital delivery for media products. AMZN's multi–tier inventory model also allows for
order fulfillment through partner suppliers and third–parties. This enables AMZN to offer a vast
product selection to its customers without the risk of large inventory carrying costs. AMZN's multi–
tier inventory model is depicted in figure 2 below. Figure 1: AMZN multi–tier inventory model.
Source: Chiles and Dau, 2005
AMZN has competed on selection with traditional retailers since its inception. AMZN is able to
support this selection through its multi–tier inventory network. The following is a description of the
three tiers or echelons that comprise AMZN's inventory network. The website www.amazon.com is
the consumer interface and owns the

Amazon Case Analysis Essay
Amazon case study analysis
–––– Jiachuang Sun
1. Review of Amazon's strategy between 2007 and 2009
Strategic analysis
Profiling the business:
➢ Mission: Amazon's mission is to be Earth's most customer–centric company, where customers
can find and discover anything they might want to buy online, and endeavors to offer its customers
the lowest possible price[1].
➢ Product/service analysis: Since the establishment of Amazon, new products has been kept adding
into the original book category and Amazon has moved further to provide service. There are three
product categories in Amazon, media category, electronic and general merchandise category and
other category like ... Show more content on Helpwriting.net ...
Cons:
Sometimes it might too costly to satisfy all the customers' needs.
➢ Cost leadership strategy
Pros:
It can be served as a competitive advantage, which attracts more customers shifting from Amazon's
online retailer competitors into buying their products, thus increasing the market share.
The low cost product can also change customers buying behavior. Some customer who prefer to buy
goods in the physical stores might decide to buy Amazon's online product if they see it is in so low a
price.
Through selling more in a lower price, Amazon can achieve economies of scale, which in return can
increase their bargaining power over its suppliers and partners.

Cons:
1. If the price is set low and Amazon can not meet the break–even point, then Amazon will
undertake the great financial burden and might even lead to bankruptcy.
2. The low cost strategy might mean limited money on overheads. Take the employee wages for
example, Amazon's employee's basic wages is lower that many of the other companies[3].
➢ Diversification strategy
Pros:
1. This strategy can provide customer with more choices and attract new customers to Amazon's
online retailing, through which Amazon's customer base is spreading. Amazon originally only sold
books, but now it also sells Kindle, MP3 and so on.
2. Amazon can spread the relative

The Canadian Market And The American Market
Although the Canadian market has basically five big players taking over almost 80% of the market
share, it does not mean that the competition is weak. Comparing this information to the American
market, over 20 firms divide the same 80% of the market share. The economy and consumer habits
in both countries are also very different, which causes American companies to struggle when
entering the Canadian Market. Target, the American chain turned back and left Canada after an
attempt to take a portion of the Canadian market. Currently in Canada, due to the economic
turndown and weaker currency, food prices rose signifficantly. Fruit and vegetable prices rose 9% in
2015, while meat prices rose 5%. Naturally it would be expected to have cut back on spending, or at
least a movement towards switching to lower cost products, but it actually did not happen in
Canada. In fact, "food prices have been up in every one of the last six quarters. Meanwhile, Metro's
same–store sales have outpaced food inflation over five of those quarters" (The Motley Fool
Canada, 2016). It means that Metro has been able to sell more groceries at higher prices in spite of
record inflation levels. Loblaw and Metro, two of the major players of the industry have seen the
share prices advancing higher this year, despite a TSX decline of over 5%. These singularities of the
Canadian market might impose a barrier for international potential entrants, but the game never
ends, the Canadian companies must

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