Complete Plan (20) Prepare a 1300 word paper in which you recomme.docx

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Complete Plan (20%) Prepare a 1300 word paper in which you recommend strategies and tactics to build media relations and generate publicity for the organization selected in week five. Be sure to address the following in your paper •Strategy Paper Objectives for the PR Campaign media relations’ plan including -Media relations’ strategy -Identify the organization’s publics -Identify the risks in the strategy. -Write a media release and create a media distribution list for the media release •Develop a tactical plan utilizing at least five of the PR tools listed below: • Event planning • Open house • Press conference • Community event • Sponsorship • Corporate newsletter (internal and/or external) • Direct mail • Internet/intranet • Social media • Promotional items • Promotions – sweepstakes • Spokesperson •Evaluate the business implications of your PR Campaign APA style no plagiairsm I have attached the outline .

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It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.

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