digital marketing ppt

1. [Your name]
[Your title], [Your team]
[DATE]
[Your Company Name]
Campaign Implementation
Strategy
[place your logo here]

2. Instructions for using this template
Once you’ve followed the advice in our social media presentation guide, you’re ready to start filling
out this template.
To make edits, you’ll need to make your own copy. To do that, click the File tab in the upper left
hand corner of your browser. Then select Make a copy… Once you’ve done that, you’ll have your
own version of the template to fill out.
Note: Grey slides, like this one, are instructions to help you customize the template. Before you
share your strategy with stakeholders, remember to remove them from the presentation.

3. Executive Summary

4. Writing an effective executive summary
The executive summary is a synopsis of your social media marketing plan. It should not exceed
one page.
The summary should contain the following information:
● Identify the problem or need for the proposed project
● Explain the anticipated result(s) of the proposed project
● Lay out the budget, time and resources required to complete the proposed project
● Include any additional information worth noting

5. Executive summary
● [Point no. 1]
● [Point no. 2]
● [Point no. 3]
● [etc.]

6. Campaign Goals

7. Visual all campaigns and identify where
your campaign is located

8. Setting smart goals for your campaign
Set goals that are specific, measurable, attainable, relevant, and timely
● Related resource: How to Set Social Media Goals—And Reach Them
Make sure they are aligned to business objectives to accurately measure return on investment
● Related resource: A Comprehensive Guide to Social Media ROI
Track the right metrics for your brand
● Related resource: 19 Social Media Metrics That Really Matter (And How to Track Them)
● Related resource: Do Vanity Metrics Matter on Social Media? Yes (And No)
The objective, goals, and metrics in the chart on slide no. 10 are examples. Update with what
works for your business.

9. By [date/month/quarter/EOY], we will:
Key performance indicators
1
[Insert S.M.A.R.T goal here — eg. “We will grow our Instagram audience by 50 new followers
per week.”]
2 [S.M.A.R.T goal]
3 [S.M.A.R.T goal]
4 [S.M.A.R.T goal]

10. How goals align to business objectives
Business objective Social media goal Metric(s)
Grow the brand
Awareness (these metrics
illuminate your current and
potential audience)
Followers, shares, etc.
Turn customers into
advocates
Engagement (these metrics
show how audiences are
interacting with your content)
Comments, likes,
@mentions, etc.
Drive leads and sales
Conversions (these metrics
demonstrate the effectiveness
of your social engagement)
Website clicks, email signups,
etc.
Improve customer
retention
Consumer (these metrics
reflect how active customers
think and feel about your
brand)
Testimonials, social media
sentiment, etc.

11. Content Strategy

12. Crafting your content strategy
Determine your content mix and posting cadence on the next two slides.
Consider the social media content rule of thirds: Will apply differently to each campaign
presentation
● Remember to tailor content based on your role. Review material from Masterclass sessions
and Moodle books
Download our editorial calendar template and social media content calendar template (link below)
to assist your planning.
● Related resources: Social Media Templates to Save You Hours of Work

13. Display content

14. Posting
The type of original content that we will create and post is:
➢ [Related resource: Content Marketing 101: Your Guide to Creating Successful Campaigns]
The type of related content we will share is:
➢ [Related resource: The Definitive Guide to Content Curation: Strategies, Tips, and Tools]
We will post to the following channels this frequently:
➢ [X channel / X times a day]
➢ [Related resource: The Best Time to Post on Instagram, Facebook, Twitter, and LinkedIn]

15. Process
The audience that we need to tailor content to is:
➢ [Reference audience research]
The editorial calendar that maps out our content release schedule is here:
➢ [Add Link]
The social media content calendar that maps out our promotion plan is here:
➢ [Add Link]