The document provides instructions to complete a strategic marketing plan template by including 3-6 elements under each of the following areas: internal data, secondary data, primary data, and customer relationship management. The areas should be filled out using information from a previous strategic marketing plan part A document and additional online research.

1. Complete
the attached Strategic Marketing Plan Template Part B
document. (remove the instructions and examples)
Use information available from the the SMP Part A document
attached and also information available from the internet.
Under each area include 3-6 elements:
Internal Data
Secondary Data
Primary Data
Customer Relationship Management