SABCO Group Corporate Brochure 2020

D I V E R S I T Y A N D LO N G E V I T Y

P a g e 2
C O N T E N T S
S a b c o G r o u p C r e d e n t i a l s
o S A B C O H i s t o r y
o Ev e n t s a n d E n t e r t a i n m e n t
• E x h i b i t i o n s & C o n f e r e n c e s
• M e d i a R e l a t e d Ev e n t s
• I n - h o u s e S p o r t s A g e n c y
o S A B C O M e d i a B u s i n e s s
o L u x u r y
o B u s i n e s s I n c u b a t o r
o I n v e s t m e n t
o B u s i n e s s D e v e l o p m e n t
o A u t o m o t i v e / E l e c t r i c a l
o M a n u f a c t u r i n g

S a y y i d K h a l i d B i n H a m a d B i n H a m o u d A l B u s a i d i - C h a i r m a n
B R A N D & H I S TO RY
HOME MARKET OMAN
REGIONAL & INTERNATIONAL REACH
MULTI-DIVERSIFIED GROUP
VARIOUS BUSINESS SECTORS
43y e a r s
7
7
S a b c o G r o u p C r e d e n t i a l s / S a b c o H i s t o r y
P a g e 3

A leading business group that has a recognized contribution to the commercial, economic and social
development of the country whilst bringing the latest international products and services into Oman. The
long-term objective is to draw on our existing experience to create international partnerships in markets
beyond Oman and the region.
O U R J O U R N E Y
P a g e 4
O U R M I S S I O N
The pioneering spirit of SABCO Group has always motivated it to take the initiative in exploring new
boundaries. From representing conglomerates for infrastructure development to starting the first mall in
the Sultanate, from the manufacture of exclusive perfumes to the bottling of mineral water, it embarks on
new challenges that add value to its strategic growth areas. We are always open, as a port of call, to
strategic partnerships and new relationships that will pave the way for future growth and development.

S A B C O
G r o u p
L a u n c h e s
N M W C s e t u p w i t h
e x p e r t i s e f r o m
E v i a n , F r a n c e
A m o u a g e
S a b c o
A r t
S a b c o C e n t r e
O m a n e x p o
S a b c o
M e d i a
A l W i s a l
M e r g e
V i r g i n R a d i o
1 9 7 7 1 9 7 8 1 9 8 3 1 9 8 51 9 8 3 2 0 0 7 2 0 1 71 9 8 6 2 0 0 8 2 0 1 92 0 1 8
H T F
A S A S
C l i n i c a J o e l l e
2 0 1 1
S a b c o
S p o r t s
W E B E C A M E A L E A D I N G S E RV I C E O R G A N I S AT I O N
P a g e 5

6
L u x u r y S p o r t s E x h i b i t i o n s
E l e c t r i c i t y
A u t o m o t i v e /
E l e c t r o n i c s
M e d i a & E n t e r t a i n m e n t
I n v e s t m e n t
C o n s t r u c t i o n
BY S PA N N I N G M U LT I P L E B U S I N E S S S E C TO R S
I n d u s t r i a l
B e v e r a g e R e c y c l i n g
B u s i n e s s D e v e l o p m e n tB u s i n e s s I n c u b a t o r

P a g e 7
B U I L D I N G A D I V E R S E
P O RT F O L I O

E V E N T S &
E X H I B I T I O N S
M E D I A &
E N T E R TA I N M E N T
A U T O M O T I V E / E L E C T R I C A L
L U X U R Y
I N V E S T M E N T
M A N U F A C T U R I N G
B U S I N E S S I N C U B A T O R
B U S I N E S S D E V E L O P M E N T
P a g e 8
Continue to see just how much…
E V E N T S & E X H I B I T I O N S A R E A VA LUA B L E P O RT I O N O F O U R B U S I N E S S
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

S a b c o G r o u p C r e d e n t i a l s / S a b c o E v e n t s
• N a t i o n a l D a y F e s t i v a l
P a g e 9
E V E N T S & E N T E RTA I N M E N T

P a g e 1 0
• N a t i o n a l D a y F e s t i v a l

• Q a t a r A i r w a y s O f f i c e i n a u g u r a t i o n
• R o y a l W e d d i n g s
• T e l e c o m
• O m a s c o
• W o r l d C u p S c r e e n i n g • F a m i l y d a y
• C o m e d y S h o w s• L i v e c o n c e r t
• H M E x c e l l e n c e A w a r d s
• R e d B u l l C l i f f D i v i n g W o r l d F i n a l
P a g e 1 1

E X H I B I T I O N S & C O N F E R E N C E S
• O m a n P e t r o l e u m & E n e r g y S h o w
• O m a n H e a l t h E x h i b i t i o n & C o n f e r e n c e
• O m a n R e a l E s t a t e E x p o • O m a n M i n i n g E x p o
• F o o d & H o s p i t a l i t y O m a n
• O m a n D e s i g n & B u i l d W e e k
• O m a n E n e r g y C o n f e r e n c e & E x h i b i t i o n 1 2

• T o u g h M u d d e r • N a t i o n a l O b s t a c l e S e r i e s• O m a n I n t e r n a t i o n a l Y o u t h C u p
• M i n i s t r y o f E d u c a t i o n P r o g r a m s
P a g e 1 3
I N - H O U S E S P O RT S A G E N CY
• O m a n I n t e r n a t i o n a l Y o u t h C u p• A c a d e m y L e a g u e F o o t b a l l

World’s Best Obstacle Course
Middle East License Holder
A
P a g e 1 4
G L O B A L
B U S I N E S S
… and mud run

P a g e 1 5
• M i n i G i v e A w a y l a u n c h i n g V i r g i n R a d i o • C S R E v e n t s
M E D I A R E L AT E D E V E N T S

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 1 6
Continue to see our portfolio…
W E H AV E A S U C C E S S F U L 3 6 0 M E D I A H O U S E – S A B C O M E D I A
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

R A D I O P U B L I S H I N G O U T D O O R
M E D I A
D I G I TA L
M E D I A
S a b c o G r o u p C r e d e n t i a l s / M e d i a B u s i n e s s
C R E AT I V E
A G E N C Y
S A B C O M E D I A A S S E T S
1 7

P a g e 1 8
G L O B A L
B U S I N E S S

In case you’ve been off-planet, Virgin Radio is one of
the biggest radio brands in the world. For all you
people who know what’s up, know where the action’s
at, and demand to hear the best tracks, the biggest
superstars and all the freshest up-and-comers, lock
your dials in place, ‘cos it’s all here, on Virgin Radio
Oman.
Established in Oman in 2018 , Virgin Radio
Oman is all about NOW and keeping the
energy pumping 24/7.
P a g e 1 9
V I R G I N R A D I O O M A N

A L W I S A L F M
P a g e 2 0
Al Wisal FM is the number one Arabic FM
station offering entertainment, unsurpassed
music variety and talk shows to suit
different segments of listeners at different
times of the day. Content is carefully
developed in-line with the evolving style
and tastes of listeners..
Al Wisal commands one of the highest
penetration figures with coverage spanning
across Muscat, Batinah, Sharqiyah, Dhofar,
Dakhiliya, Buraimi, Khasab, and Ibri.

Take the rich Omani history and merge it with its
modern society. The result you get is Merge 104.8
– the best of both..
Let’s celebrate the mix of cultures. Let’s be open to
new ideas by keeping our local customs. Let’s take
the best of both worlds to create something
exciting. And let’s stay excited about getting to
know something new. Every day.
Reaching different segments of society, Merge FM
is a reflection of diversity offering entertainment
and information, inspired by the rich mix of the
Omani Society.
M E R G E F M
P a g e 2 1

P a g e 2 2
Y M A G A Z I N E
Bringing readers quality, thought-provoking,
community sensitive views and raises
awareness on boundary scaling issues.
Committed to being daring and vibrant,
all the while upholding the
responsibility as media to
educate, inform and entertain
without bias. The result is
compelling content,
and a fun and
exciting experience,
taking readers
on a
captivating
journey.

A digital platform covering sports in all its facets; coverage of
Oman, GCC and international sports, interviews, debates, hot
issues and memorable moments. Koooora Wa Bas covers
the socio, economic and political aspects of sports.
KO O O O R A WA B A S
P a g e 2 3
Y M a g a z i n e

M E D I AT E
P a g e 2 4
Mediate is a media directory that profiles all businesses
involved in media related activities in the Sultanate.
With a clever, clean and functional layout, Mediate
brings together all types of media companies into
one user-friendly guide helping organizations
select their key media partners.

D i s p l a y d i s t r i b u t i o n
a c r o s s t h e S u l t a n a t e
Media directory
P a g e 2 5
O U T D O O R M E D I A
Strategically located outdoor structures with a genuine national
footprint covering the entire region of the Sultanate of
Oman. Structures include rooftops, unipoles, banners,
wallscapes, and digital platforms.
Outdoor Media also has the rights to the Oman
Oil petrol stations providing advertisers
with a captivated audience. We are
expanding our network to include
major retail outlets.
P a g e 2 5

S A B C O A RT
P a g e 2 6
Sabco Art is a fully integrated agency established in 1983 with
a blend of creativity and strategic thinking, harnessing
traditional as well as emerging media technology to
produce better, more eﬃcient results to build and
manage our client's brands, inﬂuence customers
through engagement and expand market
share. Sabco Art is a specialised hub
providing design, digital and events
services with special emphasis
on event management,
market research, advertising,
digital media, web and
mobile app
development,
print and
production
services.

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 2 7
LU X U RY I S A N I M P O RTA N T B U S I N E S S S E C TO R S
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

S a b c o G r o u p C r e d e n t i a l s / L u x u r y
S A B C O C E N T R E
P a g e 2 8
The first boutique mall in the Sultanate of Oman,
where pleasure and convenience meets luxury
shopping.
Its original blend of traditional and modern décor
radiates a quiet elegance that adds to the
shopping experience.
With multiple prestigious outlets in addition to
the SOUQ shops, SABCO Centre is one of the
most popular malls in Oman. It’s a must-visit
destination for residents and tourists who
frequent it for top-of-the-line products from a
variety of international brands.
In addition, the SOUQ at SABCO Centre provides
an offering of hand-made brocades, copperware,
hand-woven carpets, silver crafts, silks and
kaftans from Oman and around the world.

One of the world’s best-known luxury fragrances.
Amouage develops finely blended perfumes with
the highest quality of rare and luxurious
ingredients, sourced from around the world.
S a b c o G r o u p C r e d e n t i a l s / L u x u r y
A M O UA G E
P a g e 3 0
G L O B A L
B U S I N E S S

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 3 1
Continue to learn more...
D E V E LO P I N G A L L P R OJ E C T S U N D E RTA K E N BY T H E G R O U P
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

S A B C O L L C
S a b c o G r o u p C r e d e n t i a l s / B u s i n e s s I n c u b a t o r
Established in 1977, Sabco LLC is the oldest
operating company in Sabco Group and assists
international entities, who are looking to establish a
business in Oman, in administrative, technical and
corporate areas, through a team of highly
experienced personnel.
Over the years, Sabco LLC has rendered assistance
to many companies such as Sclumberger, Hitachi
Zoshen, Daewoo, PSC, Delft Hydraulics and BHEL,
amongst others.
Many of the companies operating successfully in
the Group have been developed and nurtured in
their initial period by Sabco LLC.
The mission is to be a vehicle for even more rapid
growth of the Group in the future and to bring the
latest international products and services into Oman.
P a g e 3 2

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 3 3
Continue to see what we do…
F O C U S I N G O N I N V E S T M E N T
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

S a y y i d A y m e n B i n H a m a d B i n H a m o u d A l B u s a i d i – V i c e C h a i r m a n
A L H A I L
S a b c o G r o u p C r e d e n t i a l s / I n v e s t m e n t
P a g e 3
B e ach f ro nt
lo catio n
O a s i s b y t h e S e a - M u s c a t
F u j a i r a h T o w e r - U A E
A L H A I L I N V E S T M E N T S L L C & Y U M N I N V E S T M E N T S L L C
P a g e 3 4
Al Hail Investment develops and manages various commercial
and residential properties in Oman and the United Arab
Emirates.
It has a successful track record of identifying opportunities in
the real estate sector including Oasis by the Sea in Shatti Al
Qurum, Muscat and Fujairah Tower in UAE on the corniche.
Yumn Investments LLC is an Omani private
investment company founded in 2011.
The company offers shareholders returns
from investments in the local equity
markets directly and in the foreign markets
through portfolios and funds managed by
International banks.

FA M I LY I N V E S T M E N T O F F I C E ( F I O )
S a b c o G r o u p C r e d e n t i a l s / I n v e s t m e n t
P a g e 3P a g e 3 5
Established in 2000 as a professional set up, FIO manages family members personal investments and caters
to their personal needs. It provides support services including concierge, travel, medical, education, public
relations, administrative support amongst others.

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 3 6
Continue to see what we do…
F O C U S I N G O N B U S I N E S S D E V E LO P M E N T
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

Established in 2016, Khalid Bin Hamed Global is a multi-investment, project vehicle focusing
primarily on real estate and general trading.
S a b c o G r o u p C r e d e n t i a l s / B u s i n e s s D e v e l o p m e n t
K H A L I D B I N H A M E D G LO B A L
P a g e 3 7
A s o c i a l h u b i n M u s c a t s p e c i a l i s i n g i n F & B , t e c h n o l o g y a n d r e t a i l
C o n c e p t

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 3 8
I N VO LV E D I N T H E AU TO M OT I V E / E L E C T R I C A L B U S I N E S S
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

S a b c o G r o u p C r e d e n t i a l s / A u t o m o t i v e & E l e c t r i c a l
O M A N M A R K E T I N G A N D S E RV I C E S C O M PA N Y (O M A S C O )
P a g e 3 9
The company holds exclusive distributorship rights in
Oman for many world-class brands including Honda,
Panasonic, Toyo, Yanmar, GE, Black & Decker,
Raymond Weil, Kolber, Blue Star, Dow, Prominent,
Culligan, Alba, Aftron, Hamilton Jet and ADNOC.
Omasco is a leading trading, property and financial services business in Oman with key activities in
automotive, marine, electronics, projects and engineering, industrial products and other services.
Established in 1974, the company represents leading
world-renowned brands and is represented across
Oman with sales and service teams based in each
key city or town.

E V E N T S &
M E D I A &
L U X U R Y
I N V E S T M E N T
P a g e 4 0
M A N U FA C T U R I N G I S A S T R O N G PA RT O F O U R B U S I N E S S
Legal
Finance
Operations
HR
C O M P A N Y
S T R U C T U R E

Set up in 1979, with technical expertise from Evian, France,
NMWC is the market leader in Oman in the category it
represents. Tanuf, El-Jabal El-Akhdar, Salsabeel and Assaha are
the leading brands of NMWC.
The products sold by NMWC are bottled in an integrated, state-
of-the-art, fully automatic plant with machinery from some of the
world’s best equipment suppliers in Europe and USA.
The production facility is based in Wadi Tanuf in the Wilayat of
Nizwa. The manufacturing facility has the capability of producing
packs from 100ml to 5 gallon. The company’s wide spread
distribution network across the length and breadth of the country
make it one of the biggest natural mineral water distribution
companies.
S a b c o G r o u p C r e d e n t i a l s / M a n u f a c t u r i n g
N AT I O N A L M I N E R A L WAT E R C O M PA N Y
P a g e 4 1

VO LTA M P
P a g e 4 2
Voltamp manufactures an extensive range of
power, distribution and special transformers,
medium voltage & low voltage switchgears,
packaged sub-stations using state-of-the-art
technology .
Voltamp has world class manufacturing &
testing facilities in Sohar and Rusayl. All
manufacturing facilities are Integrated
Management Services (IMS) Certified for
Environment, HSE and OHSAS (ISO-9001, ISO-
14001, OHSAS-18001).
Voltamp has one of the largest facilities in the
MENA region. With 30-years of rich
experience, VOLTAMP are the only
manufacturer in the GCC with the capacity to
manufacture a wide range of transformers
from 50 kVA, 11 kV onwards and up to 500
MVA, 220 kV Class.

A state of the art PET recycling setup which is ‘best in class’
in the region and a true ‘bottle-to-bottle’ recycling setup.
Horizon Technologies FZE (HTF) is located at Fujairah, UAE
and recycles 600 million bottles per annum thus saving a
vital natural resource and prevents sending used plastic into
the landfill and oceans. The company also creates a base of
environmentally friendly products.
G L O B A
B U S I N E
H O R I Z O N T E C H N O LO G I E S F Z E
P a g e 4 3

O M A N A B R A S I V E S
P a g e 4 4
Oman Abrasives LLC is a major exporter of copper slag in the MENA region mainly catering to the quality
conscious marine, oil and gas sector industries for surface preparation. Established in 1986, the factory of Oman
Abrasives, at Wadi Lasil in Sohar, processes raw material sourced from manufacturers in Japan to produce sand
blasting abrasives under the brand name of OMGRIT®.
The product is used by marine, oil & gas, civil engineering and construction industries for maintenance of any
steel vessels, equipment, pipelines and structures, and the “Made in Oman” OMGRIT® abrasives dominates the
markets of Middle East, Pakistan, CIS, North Africa, Sri Lanka and several other countries. For more than two
decades, Oman Abrasives consistently exported more than 80% of the output and dominates the market
carrying the tag “as one of the preferred suppliers of copper slag” in this region.

A S A S
P a g e 4 5
The newest addition to the group ASAS
business provides auditing, consultancy and
advisory services, with a vision to be a
leading office in the business. With
ambitions to expand its portfolio, the
company has decided to venture into the
industrial field to undertake the available
opportunities provided by the ever-growing
development in Duqm. The company has
established a branch in Duqm, with its initial
venture being a concrete ready mix plant to
meet the increasing industrial growth in the
area.

F O R M O R E I N F O R M AT I O N V I S I T
P a g e 4 6
M E D I A & E N T E R TA I N M E N T
L U X U R Y I N V E S T M E N T
A U T O M O T I V E / E L E C T R O N I C S
E V E N T S & E N T E R TA I N M E N T
AMOUAGE - Amouage.com
SABCO CENTRE - sabcooman.com
AL HAIL INVESTMENTS LLC
YUMN INVESTMENTS LLC
FAMILY INVESTMENT OFFICE - FIO
SABCO LLC
AL WISAL - Wisal.fm
MERGE -radiomerge.fm
VIRGIN RADIO - virginradiooman.com
KOOOORA WAS BAS - koooorawabas.com
MEDIATE - mediate-oman.com
OUTDOOR MEDIA
SABCO ART - theagency.co.om
OMASCO - omasco.com
OMANEXPO – omanexpo.com
SABCO SPORTS – sabcosports.com
CONSTRUCTION - ASAS
INDUSTRIAL – omanabrasives.com
ELECTRICITY – voltampoman.com
BEVERAGE – nmwcoman.com
RECYCLING – HORIZON TECHNOLOGY FZE

WE
A R E
A M O U A G E
S O L D I N
900+
EMPLOYEES
F R O M 3 8
D I F F E R E N T
C O U N T R I E S
A L W I S A L
R E A C H E S
3.8
MILLION
80+
COUNTRIES
P R E S E N C E I N
O V E R
9 5 % O F
P O P U L A T I O N
676
SHOPS
43
YEARS
A
G R O U P
I N T H E
M A K I N G
50+
45,000+
VISITORS
A T T E N D I N G
7 O M A N E X P O E V E N T S
SABCO
E X H I B I T I N G
C O U N T R I E S
1000+
E X H I B I T I N G C O M P A N I E S

SABCO Group Corporate Brochure 2020

SABCO Group Corporate Brochure 2020

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