2. Paranormal Activity 4 Poster
Text-
The poster uses lots of different types
of fonts. The main logo is in red,
which is the main use of colour on
the poster. This makes it stand out to
the audience and is more likely to
remember the name of the movie.
The colour red connotes danger
within the film and is also evident in
the main image with a shadow
behind the girl.
Layout-
The layout of paranormal activity 4 is
very unconventional, as the image is
only featured half way through the
poster. This leaves black sections
where gothic text is present. The text
is minimal therefore not giving much
information into the films plot itself.
Main Image-
The main image is horizontal which
shows a young girl asleep. Behind her
is a shadow of a paranormal being,
which could mean she is in danger.
The main image is not clear and looks
like a home video recording at night.
This creates an eerie and scariness to
the poster and it would make the
viewer believe that it could happen
to them and a sense of reality.
Extra information-
The poster itself offers promotion of
the film at the bottom. For example
they have used a plug by allowing the
audience to watch the film before
anyone else through the website
below. This is in an electric blue
colour to show the vibrancy and
gives a glowing effect to the
paranormal being.
Hook- the text also provides a hook ‘its closer
than you think’ with the image being very close
to the girl while she’s asleep. This shows a sense
of reality to the audience.
3. Colour scheme-
The overall colours that have been
used are dark which create a more
sinister tone. They sky is very dark
and dull, just like the boys skin. The
only bright colours that stand out are
the red and blue in the boy’s pyjamas.
Direct Address-
The posters direct address that it
uses is that the boy is staring straight
into the camera. This along with
other elements of the posters makes
the images much more sinister and a
sense of fear, as if he is looking
straight through you as a viewer.
Insidious Film poster
Hook- this text provides a hook as it is from the
makers of ‘paranormal activity’ and ‘saw’, which
shows fans of them movies that they will enjoy
Text- this.
The poster uses the same font that is
used in the film trailer. The font
colour is light compared to the dark
background, which creates a contrast
so that the title can be seen which is
the most striking.
Smaller line fonts have also been
included are used to credit other
people in the film such as the actors.
Main Image-
The image has used a medium close
up shot of a young boy, which is the
main character in the film. The boy
looks vulnerable and could be the
one who is possessed due to the dark
eyes that draw you in.
Behind the boy a house is
recognizable which is where the
main events of the film will take
place. The main image is centered
which shows he is the main focus of
the film and the events that will
occur at this location.
Layout-
The layout of Insidious is very
simple, using straight text lines
which makes the poster look
aesthetically pleasing to the viewer
and shows the main elements
clearly.
4. The Conjuring Posters
Text-
The main title on this poster is in
capital letters and in black, which
matches other features in the poster.
The film title is displayed in a bold
font compared to the hook text as it
the most prominent feature to catch
the audiences attention.
Colour scheme-
The colours that have been used on
this poster are grey, browns and
blacks, which connote mystery
within the image, which could signify
the plot of the film.
Layout-
The conjuring poster’s layout
consists of the main image with other
text features, which adds to the
overall effect. The text has been used
in straight lines, which makes the
poster look clean and professional
which could relate to the quality of
the film.
The film credits are placed at the
bottom of the poster, which includes
all the actors that are included in the
film. This may influences the
audience’s interest to watch the film.
Hook- this text provides a hook to the
audience in which they believe is a true story
so therefore makes it scarier for the
audience, which will intrigue them.
Main Image-
The conjuring poster, the main image
occupies the whole of the poster
making it clear to the audience. This
image is a long shot of a family home
surrounded by open space with a
bent tree in front. On the tree a rope
is hanging which may indicate a
death from the tree, as a young girls
shadow can be seen on the floor from
where the incident took place.
The image is quite mysterious which
may interest someone to want to
watch the film.
5. Text-
The main title on this poster is the
same compared to the other but does
have different elements. For example,
this logo is in white, which contrasts
well with the background. The
placement of the title is also different
which has been moved towards the
bottom of the poster so that the main
focus is on the image. Other elements
such as the hook are also displayed in
the same size and font, making it
more consistent.
Main Image-
This conjuring poster shows a
woman in the center in a rocking
chair. On her lap shows a doll, which
looks possessed which could signify
the plot of the story.
This shows a long shot with the
woman facing the wall showing that
she is not aware, but the dolls face is
turnt, which could indicate that it is
alive. Compared to the other image
this one shows a scarier element,
which is featured in the film, as the
other is tame.
Lighting-
The lighting on this poster is fairly dark
with high key lightning. This makes the
characters become clearer and a main
focus.
Layout-
The conjuring poster’s layout
consists of the main image with other
text features, which adds to the
overall effect. The text has been used
in straight lines, which makes the
poster look clean and professional
which could relate to the quality of
the film, but is more centered placed
at the bottom of the poster, along
with the film credits. This includes all
the actors that are included in the
film. This may influences the
audience’s interest to watch the film.
Colour scheme-
The only colours that are prominent
in this image is black and white
which shows the darkness and
making it seem a lot more scary to
the audience.
Film company-
The logo of the film companies that
promote and produce the film is shown
at the bottom of the poster, which is a
typical convention for a film poster.
6. Text-
The main title on this poster is the
same compared to the other but does
have different elements. For example,
this logo is in white, which contrasts
well with the background. The
placement of the title is also different
which has been moved towards the
bottom of the poster so that the main
focus is on the image. Other elements
such as the hook are also displayed in
the same size and font, making it
more consistent.
Main Image-
This conjuring poster shows a
woman in the center in a rocking
chair. On her lap shows a doll, which
looks possessed which could signify
the plot of the story.
This shows a long shot with the
woman facing the wall showing that
she is not aware, but the dolls face is
turnt, which could indicate that it is
alive. Compared to the other image
this one shows a scarier element,
which is featured in the film, as the
other is tame.
Lighting-
The lighting on this poster is fairly dark
with high key lightning. This makes the
characters become clearer and a main
focus.
Layout-
The conjuring poster’s layout
consists of the main image with other
text features, which adds to the
overall effect. The text has been used
in straight lines, which makes the
poster look clean and professional
which could relate to the quality of
the film, but is more centered placed
at the bottom of the poster, along
with the film credits. This includes all
the actors that are included in the
film. This may influences the
audience’s interest to watch the film.
Colour scheme-
The only colours that are prominent
in this image is black and white
which shows the darkness and
making it seem a lot more scary to
the audience.
Film company-
The logo of the film companies that
promote and produce the film is shown
at the bottom of the poster, which is a
typical convention for a film poster.
