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Self Marketing con LinkedIn
Self Marketing con LinkedIn
Ottimizzare Profilo e Presenza!
Self Marketing con LinkedIn
Cosa pensi
di LinkedIn?
Self Marketing con LinkedIn
In Principio era il Curriculum…
Self Marketing con LinkedIn
Luca Bozzato Consulente e Formatore specializzato su LinkedIn, primo e unico
italiano certifica...
Self Marketing con LinkedIn
Perché usare LinkedIn da professionisti
✤ Farsi notare dalle persone giuste
✤ Aumentare la cre...
Self Marketing con LinkedIn
Un social di relazioni
✤ LinkedIn NON è il tuo profilo
✤ Collezionare contatti non serve a nien...
Self Marketing con LinkedIn
Online vs. offline?
✤ Una differenza da superare …
✤ LinkedIn come mezzo, non come fine
✤ Qual è...
LinkedIn e l’azienda: Opportunità e Sviluppi
Un dato su cui riflettere
90%Sono i potenziali acquirenti che hanno già deciso...
LinkedIn e l’azienda: Opportunità e Sviluppi
Cosa significa praticamente
I clienti
che vedi
I clienti
che non sai
che esist...
Self Marketing con LinkedIn
I 3 problemi maggiori su LinkedIn
✤ Non avere un obiettivo
✤ Non sapere chi può aiutarti a rag...
Self Marketing con LinkedIn
Datti un obiettivo
✤ S.M.A.R.T. (E.R.)
✤ Chi è nella posizione migliore per aiutarti
✤ Ora puo...
Self Marketing con LinkedIn
Contatto “a freddo”: così fan tutti
✤ È l’ultima spiaggia, ma molti ci provano subito
✤ “Quand...
Self Marketing con LinkedIn
Renditi irresistibile
✤ Ottimizza il profilo per parlare al tuo target
✤ Entra nel suo radar PR...
Self Marketing con LinkedIn
Ottimizzare il Profilo LinkedIn
Self Marketing con LinkedIn
Molti fanno questi errori:
✤ Foto pessima
✤ Headline noiosa o fuori focus
✤ Summary povero o i...
Self Marketing con LinkedIn
Cosa NON fare con la foto profilo
Self Marketing con LinkedIn
La foto LinkedIn
✤ La tua credibilità si gioca già da qui
✤ Giacca e cravatta? Non serve
✤ Cos...
Self Marketing con LinkedIn
La foto LinkedIn
✤ Ambito professionale (no cocktail, vacanze …)
✤ Primo piano, sfondo neutro ...
Self Marketing con LinkedIn
Il tuo Titolo
Ing. Dott. Cav. Lup. Man.
Megadir. Sup. Gran. Figl.
Mario Rossi GiuseppeVerdi
En...
Self Marketing con LinkedIn
Il tuo Titolo
✤ Breve (meno di 15 parole)
✤ Aiutare X a fare Y facendo Z
✤ Aggiungi parole chi...
Self Marketing con LinkedIn
Il tuo Riepilogo
✤ È la tua landing page personale
✤ Deve portare il tuo marchio
✤ Deve conten...
Self Marketing con LinkedIn
Il tuo Riepilogo
✤ Cosa faccio per te?
✤ Come sono differente?
✤ Chi sono i miei target?
✤ Qua...
Self Marketing con LinkedIn
Usare LinkedIn Ogni Giorno
Self Marketing con LinkedIn
Le mie 4C su LinkedIn
✤ Consiglia
✤ Commenta
✤ Condividi
✤ Connetti
Self Marketing con LinkedIn
Consiglia
✤ Non è il mi piace di Facebook
✤ LinkedIn impara cosa ritieni utile per il tuo
netw...
Self Marketing con LinkedIn
Commenta
✤ Coinvolgi contatti in una discussione (tag)
✤ Su Facebook lo fai con tuo cuggino …
...
Self Marketing con LinkedIn
Condividi
✤ Metti sempre un’opinione personale
✤ Coinvolgi la fonte citandola
✤ Nei gruppi ott...
Self Marketing con LinkedIn
Connetti
✤ Aumenta il tuo network in modo costante
✤ Prima di connetterti coi tuoi target,
con...
Self Marketing con LinkedIn
Capitalizza i contatti che hai già!
✤ Fai una lista di clienti, colleghi, fornitori …
✤ … Coll...
Self Marketing con LinkedIn
Quando ti chiedono un contatto
✤ Fermati e studia!
✤ Rispondi senza accettare
✤ Ricorda: Relaz...
Self Marketing con LinkedIn
3 strumenti per massimizzare il tempo su
LinkedIn
✤ Buffer
✤ Feedly
✤ TextExpander / Texter
Self Marketing con LinkedIn
Da CV a Business Network: l’evoluzione!
Self Marketing con LinkedIn
Cosa fare da domani
Self Marketing con LinkedIn
Chiedi un contatto al giorno
✤ Collegati con clienti, colleghi e professionisti
che già conosc...
Self Marketing con LinkedIn
Mettiti il vestito buono
✤ Investi in una foto decente di profilo
✤ Rendi accattivante il tuo T...
Self Marketing con LinkedIn
Con poco, ottieni molto
✤ Usa Facebook 10 minuti in meno e LinkedIn
10 in più
✤ Scarica l’appl...
Self Marketing con LinkedIn
Qualche domanda?
Self Marketing con LinkedIn
Luca Bozzato
“Formo aziende e professionisti perché
trovino, con LinkedIn, clienti felici di
a...
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Self Marketing e LinkedIn

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Self Marketing con LinkedIn: usa LinkedIn da Libero Professionista e in PMI per costruire credibilità, aumentare visibilità, trovare e contattare nuovi clienti.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Self Marketing e LinkedIn

  1. 1. Self Marketing con LinkedIn Self Marketing con LinkedIn Ottimizzare Profilo e Presenza!
  2. 2. Self Marketing con LinkedIn Cosa pensi di LinkedIn?
  3. 3. Self Marketing con LinkedIn In Principio era il Curriculum…
  4. 4. Self Marketing con LinkedIn Luca Bozzato Consulente e Formatore specializzato su LinkedIn, primo e unico italiano certificato da ReallyConnect. Aiuto aziende e professionisti a trovare, grazie a LinkedIn: - clienti felici di acquistare - risorse umane qualificate, motivate e in linea con i valori aziendali.
  5. 5. Self Marketing con LinkedIn Perché usare LinkedIn da professionisti ✤ Farsi notare dalle persone giuste ✤ Aumentare la credibilità professionale ✤ Trovare nuove opportunità / nuovi clienti
  6. 6. Self Marketing con LinkedIn Un social di relazioni ✤ LinkedIn NON è il tuo profilo ✤ Collezionare contatti non serve a niente ✤ … l’importante è partecipare!
  7. 7. Self Marketing con LinkedIn Online vs. offline? ✤ Una differenza da superare … ✤ LinkedIn come mezzo, non come fine ✤ Qual è la tua strategia?
  8. 8. LinkedIn e l’azienda: Opportunità e Sviluppi Un dato su cui riflettere 90%Sono i potenziali acquirenti che hanno già deciso se, cosa, come, quando e da chi acquistare prima di contattare chi vende
  9. 9. LinkedIn e l’azienda: Opportunità e Sviluppi Cosa significa praticamente I clienti che vedi I clienti che non sai che esistono Tu 60-90% !!!
  10. 10. Self Marketing con LinkedIn I 3 problemi maggiori su LinkedIn ✤ Non avere un obiettivo ✤ Non sapere chi può aiutarti a raggiungerlo ✤ Non sapere come monitorare i progressi e i risultati
  11. 11. Self Marketing con LinkedIn Datti un obiettivo ✤ S.M.A.R.T. (E.R.) ✤ Chi è nella posizione migliore per aiutarti ✤ Ora puoi monitorare progressi e risultati
  12. 12. Self Marketing con LinkedIn Contatto “a freddo”: così fan tutti ✤ È l’ultima spiaggia, ma molti ci provano subito ✤ “Quando mi accetta il contatto, poi gli scrivo” ✤ Ha basse % di efficacia
  13. 13. Self Marketing con LinkedIn Renditi irresistibile ✤ Ottimizza il profilo per parlare al tuo target ✤ Entra nel suo radar PRIMA di chiedere il contatto e poi … ✤ … fagli un’offerta che non può rifiutare
  14. 14. Self Marketing con LinkedIn Ottimizzare il Profilo LinkedIn
  15. 15. Self Marketing con LinkedIn Molti fanno questi errori: ✤ Foto pessima ✤ Headline noiosa o fuori focus ✤ Summary povero o inesistente
  16. 16. Self Marketing con LinkedIn Cosa NON fare con la foto profilo
  17. 17. Self Marketing con LinkedIn La foto LinkedIn ✤ La tua credibilità si gioca già da qui ✤ Giacca e cravatta? Non serve ✤ Cosa si aspetta da te il target?
  18. 18. Self Marketing con LinkedIn La foto LinkedIn ✤ Ambito professionale (no cocktail, vacanze …) ✤ Primo piano, sfondo neutro oppure logo ✤ Chi ti incontra dal vivo ti deve riconoscere
  19. 19. Self Marketing con LinkedIn Il tuo Titolo Ing. Dott. Cav. Lup. Man. Megadir. Sup. Gran. Figl. Mario Rossi GiuseppeVerdi Enrico Bianchi Cosa posso fare per te? ✤ Il tuo ruolo? Non frega niente a nessuno ✤ Aiutami a capire cosa puoi fare per me ✤ Ti deve distinguere nelle SERP
  20. 20. Self Marketing con LinkedIn Il tuo Titolo ✤ Breve (meno di 15 parole) ✤ Aiutare X a fare Y facendo Z ✤ Aggiungi parole chiave significative
  21. 21. Self Marketing con LinkedIn Il tuo Riepilogo ✤ È la tua landing page personale ✤ Deve portare il tuo marchio ✤ Deve contenere i tuoi contatti :)
  22. 22. Self Marketing con LinkedIn Il tuo Riepilogo ✤ Cosa faccio per te? ✤ Come sono differente? ✤ Chi sono i miei target? ✤ Quali sono le mie credenziali? ✤ In cosa credi? ✤ Come possono contattarmi?
  23. 23. Self Marketing con LinkedIn Usare LinkedIn Ogni Giorno
  24. 24. Self Marketing con LinkedIn Le mie 4C su LinkedIn ✤ Consiglia ✤ Commenta ✤ Condividi ✤ Connetti
  25. 25. Self Marketing con LinkedIn Consiglia ✤ Non è il mi piace di Facebook ✤ LinkedIn impara cosa ritieni utile per il tuo network ✤ Il tuo network impara di cosa ti occupi / informi ed è invogliato a seguirti
  26. 26. Self Marketing con LinkedIn Commenta ✤ Coinvolgi contatti in una discussione (tag) ✤ Su Facebook lo fai con tuo cuggino … ✤ … su LinkedIn lo fai col tuo target!
  27. 27. Self Marketing con LinkedIn Condividi ✤ Metti sempre un’opinione personale ✤ Coinvolgi la fonte citandola ✤ Nei gruppi ottieni esposizione maggiore
  28. 28. Self Marketing con LinkedIn Connetti ✤ Aumenta il tuo network in modo costante ✤ Prima di connetterti coi tuoi target, connettiti con la loro rete! ✤ Motiva sempre la richieste di contatto
  29. 29. Self Marketing con LinkedIn Capitalizza i contatti che hai già! ✤ Fai una lista di clienti, colleghi, fornitori … ✤ … Collegali su LinkedIn! ✤ Cerca altri professionisti simili tra i loro contatti
  30. 30. Self Marketing con LinkedIn Quando ti chiedono un contatto ✤ Fermati e studia! ✤ Rispondi senza accettare ✤ Ricorda: Relazione > Contatto
  31. 31. Self Marketing con LinkedIn 3 strumenti per massimizzare il tempo su LinkedIn ✤ Buffer ✤ Feedly ✤ TextExpander / Texter
  32. 32. Self Marketing con LinkedIn Da CV a Business Network: l’evoluzione!
  33. 33. Self Marketing con LinkedIn Cosa fare da domani
  34. 34. Self Marketing con LinkedIn Chiedi un contatto al giorno ✤ Collegati con clienti, colleghi e professionisti che già conosci ✤ Contatta di chi vorresti incontrare offline ✤ Cerca nuove figure interessanti per il tuo business
  35. 35. Self Marketing con LinkedIn Mettiti il vestito buono ✤ Investi in una foto decente di profilo ✤ Rendi accattivante il tuo Titolo ✤ Crea un Riepilogo che parli al tuo target
  36. 36. Self Marketing con LinkedIn Con poco, ottieni molto ✤ Usa Facebook 10 minuti in meno e LinkedIn 10 in più ✤ Scarica l’applicazione mobile e rivitalizza i tempi morti (in coda, in attesa, in bagno!) ✤ Riceverai contatti da futuri collaboratori e clienti: ringraziali sempre.
  37. 37. Self Marketing con LinkedIn Qualche domanda?
  38. 38. Self Marketing con LinkedIn Luca Bozzato “Formo aziende e professionisti perché trovino, con LinkedIn, clienti felici di acquistare” it.linkedin.com/in/lucabozzato luca@lucabozzato.com

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