Questionnaire responses form audinece profiling

1. Audience Profiling
Questionnaire Results

2. 17
18
20
51
What age are
you?

3. Female
Male
What gender are
you?

4. Cinema
Illegally Online
Legally Online
TV
Rent
DVD
How do you watch
films?

5. How often do you watch short films?
Always
Often
Sometimes
Rarely
Never

6. Why?
• Often
• I like to watch short horror films, especially because they can have a
good/scary ending
• Sometimes
• Show a plot in short time
• Don’t require long attention or lots of time but still have good storyline
• Rarely
• They’re usually on late on
TV
• Prefer longer films
• Never
• Don’t know of any short films
• Never advertised
• Not appealing
• Don’t watch many films in
general
• Not advertised
• Never exposed to them
• Too short, no storyline
• Not advertised enough, no hype
• Prefer a full film
• Boring

7. Comedy
Horror
Rom Com
Sci-fi
Thriller
Action
Crime
Favourite genre of
film?

8. How do you hear about new films?
Online
Newspapers/Mag
azines
TV Adverts
Film Posters
Trailers

9. Why do you enjoy watching
films?
• They are an escape from reality.
• Entertainment.
• I find them fun to watch.
• Good storylines.
• To laugh or be scared.
• They’re exciting and thrill me.
• Takes a couple of hours out of the day, nice to watch with
others.
• It’s relaxing, escapism.
• Interesting.
• Fascinating effects used.

10. Yes
No
Sometimes
Do you enjoy watching horror
films?

11. Why?
• Sometimes
• I have to be in the mood.
• I like to watch with a group.
• Occasionally in the mood.
• Keep you on the edge of suspense.
• I like to relax but it’s hard with horror
films.
• Can be too scary.
• Yes
• I love the suspense, tension and
adrenaline they bring.
• I like being scared.
• Catch you off guard.
• Scary and unexpected.
• Get an adrenaline rush.
• No
• Hate scary things.
• Too scary.
• Don’t like being scared.

12. What do you expect to see in horror
films?
• Suspense, something scary but not generic.
• Suspense, music, darkness.
• Jumpy scenes, tension.
• Creepy/disturbing story.
• Surprises and scary storyline.
• Jumpy, gruesome things, heart racing scenes.
• Blood, cuts, gore, murder.
• Tension, atmospheric music.
• Darkness, weapons, blood.
• Blood, murder, gore, shocks, knives.
• Unexpected scenes, death.
• Murder, masks, psychological harm.
• Plot twist, dumb girl, good guy who turns bad.
• Suspense, ghosts.
• Little speech, intimidating characters.

13. What time of day do you usually watch
horror films? Why?
• Daytime, too scary at night.
• Evening, when I relax.
• Night, better mood.
• Nights, so it’s scary.
• Night, more intense, only spare time.
• Never.
• Night, to add fear.
• Night time, increase scare factor.
• Night, adds thrill and makes it more scary.
• Late at night, more scary.
• Only on Halloween.
• Night is when I always watch films.