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Examples, features and conventions of film 
posters 
Sinister: 
In the poster for the movie ‘Sinister’, he audience are immediately 
drawn to the young girl who looks to be smearing blood on a wall with 
the image of a clown. The reason why they have decided to use a child 
here is because from my research I have found that children are viewed 
as vulnerable. The use of blood on the wall and the clown on the wall 
gives the audience a slight idea of what the film is about and what it 
includes. However in my opinion, the thing that brings most attention 
to is the title beneath the title ‘Sinister’ it says ‘ Once you see him, 
nothing can save you’, this title here emphasises the genre of the film 
and causes tension and a sense of danger because it indicates that 
there is something extremely dangerous in the film as ‘nothing can save 
you’ from it, this therefore has the effect of persuading the audience 
into wanting to watch the film to find out who this dangerous character 
is. At the top of the poster, it says ‘From the producer of Paranormal 
activity and Insidious’, this gathers audiences from paranormal activity 
and insidious to come and see the film.
Sinister Poster Well known films 
are included to 
gain audiences 
from different 
films to again 
promote the film 
Short text makes 
the film sound even 
more scary and 
makes audience 
want to see who 
this character is 
who no one can 
save you from 
Young girl is used 
to show sympathy 
and to also show 
that she is 
vulnerable 
Girl smears a 
clowns face from 
the blood, 
showing that this 
film includes a 
scary clown and 
blood.
Paranormal Activity 3 Analysis 
The film poster Paranormal activity 3 shows the genre of the film very easily which is a 
horror, it includes a ghost shadow which emphasises it’s genre. The mise-en-scene of this 
poster is firstly dark with a slight blue effect to it, this shows that this is possibly being 
viewed through a camera within the film as it has the date and time in the bottom right 
corner, this also connotes to the target audience that this is in fact a horror film. 
Two children in their 
beds are shown in the 
poster with a shadow of 
a ghost between the 
both, this shows that 
the children are 
vulnerable. 
‘Discover how the 
activity began’ this 
makes the previous 
audience from the 
previous 
Paranormal 
activity films want 
to find out the 
story behind the 
films made. 
‘it runs in the family’ 
this suggests that the 
family are some how 
linked In with the 
reason why ghosts 
have been haunting 
the family
INSIDIOUS Analysis 
This poster shows very easily its genre, the use of the clouds above the boys 
head and scary setting behind him shows that this is a horror film. Above the 
boys head it says from the makers of saw and paranormal activity, these both 
being very well known films which makes the audience from these 2 films want 
to come and see the new film as well as others. 
The young boys 
eyes have 
appeared to have 
been scratched 
out, this give the 
idea of the boy 
being possessed in 
the film. 
Poster also 
includes quotes 
from other 
people, this 
attracts people to 
see the film 
‘It’s not the house 
that’s haunted’, 
this makes our 
attention get fully 
focused on the 
boy.
The main thing about 
this front cover is the 
main image which is a 
close up of the Scream 
mask. All attention is 
pulled towards this 
image when looking at 
this front cover 
The puff on this front 
cover has a 
relationship with the 
main image used as 
the Scream mask is 
used and the font for 
the word ‘scream’ is 
white, the same 
colour as the mask. 
The font is also in 
bold which allows 
the text to pop out of 
the page to also 
attract the reader 
At the top of the 
front cover, there is a 
banner that includes 
information about 
what is included in 
the magazine. 
The colours used on 
this front cover are 
black, red and white. 
All three colours 
have symbolism 
behind them, the 
black signifies the 
evil of the character 
or their costume. The 
white represents the 
colour of the mask, 
and the red 
symbolises the blood 
in the film.
The masthead of this particular front 
cover is ‘Empire’, the font used makes the 
text very aesthetically pleasing and draws 
attention from the audience. What I 
thought was interesting was that the 
jokers head is in front of the ‘P’ in ‘Empire’, 
this , in my opinion, shows that the Joker 
is superior to the magazine company. 
The barcode at the bottom left corner is a 
typical convention used in magazines.. 
Other articles are also included in 
the bottom right of the front cover, 
this gives you a slight insight on 
what this magazine contains 
inside. 
The strapline on this front cover is 
‘meet the Joker’, this again attracts the 
audience to read this magazine 
because it comes across as this is 
something exclusive, an opportunity to 
meet the famous Joker. 
The main image used on this front cover is 
very eye catching, the pose of the joker 
makes him look very mysterious which has 
the effect of making the audience wanting 
to meet the Joker even more.
Poster & Magazine Comparison 
On both poster & magazine covers use similar colours, the colours used here 
are black and white as they both feature on the two covers, this is known as 
continuity. The use of black and white makes the cover look plain and simple 
making it easier for the reader to understand the page. However, a difference 
that I noticed was that the other colours used such as the orange/yellow for the 
fire on the poster, doesn’t feature on the magazine front cover. The red used for 
the masthead ‘Empire’ also does not feature on the poster. 
A second similarity that I identified was that the Batman character is on both, 
this is so that the magazine and poster link together. The difference I saw here 
was that the poses are not the same therefore they do not really link together. 
A third similarity I found was that on both the magazine and poster cover, they 
both use the same font, this is similar to the first point about continuity.

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Examples, features and conventions of film posters slideshare Media

  • 1.
  • 2. Examples, features and conventions of film posters Sinister: In the poster for the movie ‘Sinister’, he audience are immediately drawn to the young girl who looks to be smearing blood on a wall with the image of a clown. The reason why they have decided to use a child here is because from my research I have found that children are viewed as vulnerable. The use of blood on the wall and the clown on the wall gives the audience a slight idea of what the film is about and what it includes. However in my opinion, the thing that brings most attention to is the title beneath the title ‘Sinister’ it says ‘ Once you see him, nothing can save you’, this title here emphasises the genre of the film and causes tension and a sense of danger because it indicates that there is something extremely dangerous in the film as ‘nothing can save you’ from it, this therefore has the effect of persuading the audience into wanting to watch the film to find out who this dangerous character is. At the top of the poster, it says ‘From the producer of Paranormal activity and Insidious’, this gathers audiences from paranormal activity and insidious to come and see the film.
  • 3. Sinister Poster Well known films are included to gain audiences from different films to again promote the film Short text makes the film sound even more scary and makes audience want to see who this character is who no one can save you from Young girl is used to show sympathy and to also show that she is vulnerable Girl smears a clowns face from the blood, showing that this film includes a scary clown and blood.
  • 4. Paranormal Activity 3 Analysis The film poster Paranormal activity 3 shows the genre of the film very easily which is a horror, it includes a ghost shadow which emphasises it’s genre. The mise-en-scene of this poster is firstly dark with a slight blue effect to it, this shows that this is possibly being viewed through a camera within the film as it has the date and time in the bottom right corner, this also connotes to the target audience that this is in fact a horror film. Two children in their beds are shown in the poster with a shadow of a ghost between the both, this shows that the children are vulnerable. ‘Discover how the activity began’ this makes the previous audience from the previous Paranormal activity films want to find out the story behind the films made. ‘it runs in the family’ this suggests that the family are some how linked In with the reason why ghosts have been haunting the family
  • 5. INSIDIOUS Analysis This poster shows very easily its genre, the use of the clouds above the boys head and scary setting behind him shows that this is a horror film. Above the boys head it says from the makers of saw and paranormal activity, these both being very well known films which makes the audience from these 2 films want to come and see the new film as well as others. The young boys eyes have appeared to have been scratched out, this give the idea of the boy being possessed in the film. Poster also includes quotes from other people, this attracts people to see the film ‘It’s not the house that’s haunted’, this makes our attention get fully focused on the boy.
  • 6. The main thing about this front cover is the main image which is a close up of the Scream mask. All attention is pulled towards this image when looking at this front cover The puff on this front cover has a relationship with the main image used as the Scream mask is used and the font for the word ‘scream’ is white, the same colour as the mask. The font is also in bold which allows the text to pop out of the page to also attract the reader At the top of the front cover, there is a banner that includes information about what is included in the magazine. The colours used on this front cover are black, red and white. All three colours have symbolism behind them, the black signifies the evil of the character or their costume. The white represents the colour of the mask, and the red symbolises the blood in the film.
  • 7. The masthead of this particular front cover is ‘Empire’, the font used makes the text very aesthetically pleasing and draws attention from the audience. What I thought was interesting was that the jokers head is in front of the ‘P’ in ‘Empire’, this , in my opinion, shows that the Joker is superior to the magazine company. The barcode at the bottom left corner is a typical convention used in magazines.. Other articles are also included in the bottom right of the front cover, this gives you a slight insight on what this magazine contains inside. The strapline on this front cover is ‘meet the Joker’, this again attracts the audience to read this magazine because it comes across as this is something exclusive, an opportunity to meet the famous Joker. The main image used on this front cover is very eye catching, the pose of the joker makes him look very mysterious which has the effect of making the audience wanting to meet the Joker even more.
  • 8. Poster & Magazine Comparison On both poster & magazine covers use similar colours, the colours used here are black and white as they both feature on the two covers, this is known as continuity. The use of black and white makes the cover look plain and simple making it easier for the reader to understand the page. However, a difference that I noticed was that the other colours used such as the orange/yellow for the fire on the poster, doesn’t feature on the magazine front cover. The red used for the masthead ‘Empire’ also does not feature on the poster. A second similarity that I identified was that the Batman character is on both, this is so that the magazine and poster link together. The difference I saw here was that the poses are not the same therefore they do not really link together. A third similarity I found was that on both the magazine and poster cover, they both use the same font, this is similar to the first point about continuity.