2. The opening scene involves a brightly
coloured disco which immediately
presents the video is set in the 1960’s.
this is quite conventional of the indie
genre as it is set at a different time to
what it was created in. A person then
begins to walk through the centre,
people move out of his way which shows
he is of high importance. It soon
becomes apparent it is the artist as
there is a close up, this shot presents
some of Goodwin’s theory including the
demand of the record label will include
the need of close ups of the artist and
the relationship between the lyrics and
the visuals.
3. A shot involving the artist on stage is very
conventional of the indie genre as it represents
live performance. This follows Goodwin’s
theory as the video follows genre
characteristics.
A two shot can be portrayed as a conversation
and uses Goodwin’s theory involving a
relationship between the lyrics and the visuals.
The next shot shows an unrealistic grocery
store, this can reflect the creative of the indie
genre. It also continues with Goodwin’s theory
about the relationship between lyrics and
visuals as it shows common people living their
everyday lives which connects with the line “I
wanna do what common people do.” In the
background we also see a man stealing a box
and hiding it under his coat, the fact the box
says Pulp suggests the people should only
consume this band, and they are so popular
the “common people” have to steal in order to
consume them which shows the band image is
expensive.
4. The fact he is being pushed around,
and is positioned in the centre
foreground of the shot continues to
show he is of high importance. It also
continues a relationship between
lyrics and visuals “I took her to a
supermarket.”
Again in this shot the artist is in the
foreground making him more superior
than the “common people” in the
background.
Multiple visuals of the artist reinforces
Goodwin’s theory and promotes his
image to the audience – showing he is
an important person.
5. The music has a relationship with the
visuals as we can hear a guitar and then
visually see one; this shows Goodwin’s
theory continuing to be present.
Even though this shot has the artist in
the background the images names is
still present and clearly seen ‘Pulp’.
There continues to be a relationship
between the music and visuals, we can
see this when the music begins to have
a faster pace the shots begin to change
more rapidly.
6. It can be considered that Goodwin’s theory
involving voyeuristic treatment of the female
body is present in this shot as the woman is
positioned in the centre foreground and is
moving to the music. We then see a shot
involving the artist and people in the
background going through motions in sync,
this could connote how he is becoming more
like them. However, he is yet again
positioned in the foreground and so
continues to be of more importance. The
ending shot acts like a blink which is similar
to the opening shot, the effect of this creates
a beginning and an end. Overall I feel this
music video presents how our video follows
the conventions of the indie genre as it
involves creativity, however ours will not
focus on the bands image but the music
itself.
