2. CHOOSING THE NAME
• We wanted to be individual when choosing the name of our institution and make it
sound realistic and professional at the same time. We looked into other large
institutions and seen what the general theme for the names were. After this we
decided to make our name an abbreviation if possible. We also wanted to make our
institution a sport based one. Eventually, we decided to go with GWL standing for
Game Worldwide Limited.
3. PICKING THE LOGO
• Here we came up with a range of
different logo’s tried to decide
which was the best. The
intention was to keep the logo
simple but attractive at the same
time. Out of the three logos we
prefer the most was the first one
as it is the best looking and
whilst it is simple, it isn’t boring.
To help us decide we asked people
which was their favourite.
5. THE LOGO
• This is our final decision of the logo we will use.
It is the most professional looking with a hint of
individualism. It was voted the best out of the
three which also helped this decision. We tried
to incorporate aspects of the name in the logo for
example the globe for the ‘worldwide’. Also we
like how the abbreviation is clearly shown and is
the main point of it but still the full name is
shown.
