Revisiting Logo theory

2. Today
• Client project memo
• Tags– everyone okay for next time?
• Logos and you: a discussion
• Work time– find sites you like/compare
with your existing wireframes.

3. Memo
• Open an email to me
• Tell me anything/everything you want me to
know about your collaboration, specifically:
– What did you do?
– What did each of your teammates do?
– Do you think all of you did well? Why?
– Could you have done better? How, what didn’t you?
– How did you (as a group) and you (as an individual)
manage time? Was there enough? Did you rush
anything
When finished, send email.

4. Tags
Your tags are due Thursday.
All you are required to send is a picture of
the tag and of a place where you distributed
it out in the world.
You are welcome to include a memo. The
memo is NOT required.

5. Logos: not just for football teams
We spent a significant amount of time
working on our Browns logos. Based on the
discussions we had while looking at the
creations, most of you got the major point
of the assignment: a logo has to represent
the person/organization/thing as completely
as possible from a rhetorical standpoint.
Decisions for logos must be make precise
and rhetorically grounded.

7. Remember the ten logo rules?
Never lose track of the centrality of these
ten points. They will always serve you well.

8. 1) Answer who, what and why.

10. 2) Identify, don’t explain.

12. 3) Understand limitations.

14. 4) Be seductive.

16. 5) Make mnemonic value

17. 5) Make mnemonic value

18. 6) Pose a question.

19. 6) Pose a question.

20. 7) Design for longevity.

22. 8) Make the logo the
foundation of a system.

24. 9) Design for a variety of
media.

25. 9) Design for a variety of
media.

26. 10) Be strong.

28. Making a personal logo
Even moreso than making a logo
for a team or an organization,
making a personal logo can pose a
challenge, due in no small part to
the fact that it is more difficult to
judge ourselves from the outside.

29. The key: GORP
Good
Old
Rhetoric
&
Personality

30. Say what?
I will not say what!
Seriously, though, the key to
making a good personal logo is to
understand the occasion
rhetorically and then to infuse the
elements of your personality that
you feel make you unique.

31. My Pal Pathos
If you’ve tracked how often ethos and
logos take the front seat, this is the
time when Pathos takes the wheel,
rising bright-eyed and spry from a
nap.
That’s why I said how you “feel” you
should look. This is about evoking a
feeling.

32. For example…
When I design stuff for my website,
or work with stuff for my social
media presence, I’m building for a
specific identity and a specific
audience.

33. Casual, contemporary, cartoonish
Because of the sort of work I do,
and because of my teaching
persona, I work to keep things slick
but casual, colorful but
contemporary, and cartoonish vs.
photo-realistic.

35. Does it work?
Let’s discuss.
Let’s also look back at the 10
criteria.

36. With the rest of class…
I want you to work on your design
task for this week.
That task is to create a logo for your
web page, pick a color palette of no
less than 3 and no more than 5 colors
(plus black and white). Also create a
favicon and a 200x200 sharable
banner.

37. For next class…
I want you to have in mind two or
three sites you like, that you’d like
to mimic.
In class, I’m going to show you how
to do a quick Photoshop Mock-up
and turn it into a Web page.