Case Study - Logo Design

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Case Study - Logo Design

  1. 1. Case Study -<br />Logo Design<br />Total Respondents: 213<br />Results Collected from 5.31.11 – 6.1.11<br />Research study conducted by:<br />
  2. 2. Please indicate your age:<br />
  3. 3. Logo 1<br />Please indicate how appealing you find the above logo design:<br />
  4. 4. Logo 2<br />Please indicate how appealing you find the above logo design:<br />
  5. 5. Logo 3<br />Please indicate how appealing you find the above logo design:<br />
  6. 6. Please select the logo designs you feel fits each statement listed. <br />Fun Image<br />Logo 1<br />Logo 2<br />Logo 3<br />
  7. 7. Please select the logo designs you feel fits each statement listed. <br />Collegiate<br />Logo 1<br />Logo 2<br />Logo 3<br />
  8. 8. Please select the logo designs you feel fits each statement listed. <br />Formal<br />Logo 1<br />Logo 2<br />Logo 3<br />
  9. 9. Please select the logo designs you feel fits each statement listed. <br />Unique<br />Logo 1<br />Logo 2<br />Logo 3<br />
  10. 10. Please select the logo designs you feel fits each statement listed. <br />Contemporary<br />Logo 1<br />Logo 2<br />Logo 3<br />
  11. 11. Please select the logo designs you feel fits each statement listed. <br />Entertaining<br />Logo 1<br />Logo 2<br />Logo 3<br />
  12. 12. Please select the logo designs you feel fits each statement listed. <br />Serious<br />Logo 1<br />Logo 2<br />Logo 3<br />
  13. 13. Please select the logo designs you feel fits each statement listed. <br />Clever<br />Logo 1<br />Logo 2<br />Logo 3<br />
  14. 14. Please select the logo designs you feel fits each statement listed. <br />Friendly<br />Logo 1<br />Logo 2<br />Logo 3<br />
  15. 15. Please select the logo designs you feel fits each statement listed. <br />Innovative<br />Logo 1<br />Logo 2<br />Logo 3<br />
  16. 16. Please select the logo designs you feel fits each statement listed. <br />Boring<br />Logo 1<br />Logo 2<br />Logo 3<br />
  17. 17. Please select the logo designs you feel fits each statement listed. <br />Uncomplicated<br />Logo 1<br />Logo 2<br />Logo 3<br />
  18. 18. Please select the logo designs you feel fits each statement listed. <br />Believable<br />Logo 1<br />Logo 2<br />Logo 3<br />
  19. 19. Please select the logo designs you feel fits each statement listed. <br />Stands out from others<br />Logo 1<br />Logo 2<br />Logo 3<br />
  20. 20. Based on the above description of [INSTITUTE], which logo do you feel best represents [INSTITUTE]?<br />Logo 2<br />Logo 3<br />Logo 1<br />
  21. 21. Please indicate which design you feel is the most appealing and which design you feel is the least appealing:<br />Logo 1<br />Logo 2<br />Logo 3<br />
  22. 22. What is your gender?<br />
  23. 23. What is your current annual household income?<br />
  24. 24. What is your employment status?<br />
  25. 25. What is the highest level of education you completed?<br />
  26. 26. Please indicate your marital status:<br />
  27. 27. Which of the following best describes your ethnic origin? Please select one.<br />
  28. 28. ABOUT THIS SURVEY<br />This survey was conducted online via social networks among 213 individuals. <br />This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  <br />For more in depth survey methodology, please contact Lab42 at info@lab42.com<br />

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