How to Start your own brand from scratch in 7 steps by the yardstick

1. HOW TO MAKE
YOUR OWN
BRAND?
- Utkarsh Shivraj

2. WHAT IS
BRAND
brand is what other people say about you
when you’re not in the room.
Your brand isn't what you say it is. It's what the
customers say

3. THINK OF YOURSELF
AS A PRODUCT
We all have attitudes and beliefs about brands
based on our experiences. The strongest brands are: _____________

4. WHY IS BRAND
IMPORTANT
To get ahead, we must have the
impressions to show the world
With a strong brand, you
Differentiate yourself from others.

5. HOW TO START
YOUR OWN
BRAND FROM
SCRATCH
IN 7 STEPS

6. Choose 3-5 words that
would describe you
STEP - 1

7. Pick your focus and
personality
STEP - 2

8. What makes you special?
•What are your greatest strengths?
•What differentiates you from others?
How does your uniqueness translate to value?
•What do people come to you for?
What do you want to be known for?
•What do you want others to think when they hear your name?
ASK
YOURSELF…

9. Logo and face
STEP - 3

10. Monogram logos Wordmarks Pictorial marks
Abstract logos Mascots logos picture and symbol logos

11. Choose the color
of your brand
STEP - 4

13. Target audience
STEP - 5

14. Social Media
STEP - 6

15. Apply your branding across your business
STEP - 7