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  1. 1. Logos and Mottos
  2. 2. What is a logo?
  3. 3. Logo <ul><li>A logo is a graphical element that forms a trademark or commercial brand. </li></ul><ul><li>The logo is one aspect of a company’s commercial brand and its shapes, colours, fonts, and images usually are different from others in a similar market. </li></ul>
  4. 4. Logo <ul><li>Logos are also used to identify organisations. </li></ul><ul><li>They should be eye-catching and simple. </li></ul><ul><li>Typically, a logo’s design is for immediate recognition. </li></ul>
  5. 5. Examples of Logos
  6. 6. What is a motto?
  7. 7. Motto <ul><li>A motto is a phrase meant to formally describe the general motivation or intention of a social group or organisation. </li></ul><ul><li>They should be short and catchy. People should easily remember the motto. Should be logical and appealing. </li></ul><ul><li>They should have some relationship to the product or the name. </li></ul>
  8. 8. Examples of Mottos <ul><li>Where are these mottos from? </li></ul><ul><li>… Fresh food people </li></ul><ul><li>… Eat fresh </li></ul><ul><li>Oh what a feeling! </li></ul><ul><li>The proper hardware store </li></ul><ul><li>My Store, …. </li></ul><ul><li>Zoom, zoom </li></ul><ul><li>The smart state. </li></ul><ul><li>Gotta be made of… </li></ul><ul><li>Just like a chocolate milkshake, only crunchy. </li></ul><ul><li>… .Helping you buy better. </li></ul><ul><li>Aussie kids are …. kids. </li></ul><ul><li>… You’re the best. </li></ul><ul><li>… , Life’s good. </li></ul><ul><li>… Just do it. </li></ul>