Portfolio Lorella Campi
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This document is a CV and portfolio for Lorella Campi. It summarizes her work experience including currently serving as Head of Communications for Cassa Depositi e Prestiti in Rome, managing a staff of 10. Previous experience includes working as Head of Press Office for the Ministry of Economy and Finance in Rome. It also outlines her education, skills, areas of expertise in public relations, digital communications and event management.
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Portfolio Lorella Campi
- 2. Lorella Campi Nationality: Italian Date of birth: 17 June 1963 Marital status: Married, 1 son EDUCATION/TRAINING • Graduated from La Sapienza University in Rome with degree in Economics. Grade 110/110 (1989) • Italian Journalist Guild member (since 1993) CV ‐ Personal infos and Education& Training MAIN INTERESTS • Long distance running & walker • Travelling • Reading
- 3. WORK EXPERIENCE • Nov 2005 – Present: Head of Communications ‐ Cassa Depositi e Prestiti, Rome Manages staff of 10. Responsible for media relations and press office, digital communications, corporate communications, & event management (www.cdp.it) • Jul 2001 – Nov 2005: Head of Press Office – Ministry of the Economy and Finance, Rome Managed a staff of 15. Oversaw relations with national and international press. Oversaw image rebranding of the Ministry of and restyling of its internet site. (www.mef.gov.it) • Dec 1990 – Jul 2001: Professional journalist ‐ Various newspapers, Milan • 1988 ‐ 1989: News archivist ‐ Agenzia Giornalistica Italia ‐ Rome • 1985 ‐ 1986: Assistant for Italian language – Putney State School, London (www.putneyhigh.gdst.net) SKILLS Computer: Microsoft Office (Word, Excel, Power Point, Publisher), Content Management Systems, Data Analytics; Press office tools Social Media: Linkedin and Twitter profiles LANGUAGE : Italian (mother tongue); English (advanced); French (intermediate); Spanish (elementary) CV ‐ Work experience and Skills
- 4. PRESS OFFICE. Daily national and international media relations Supervising Press Office, interviews, relationship with top managment and stakeholders
- 5. PRESS OFFICE. Press conferences Managing and organising Press conferences for CDP at Government’s level
- 6. DIGITAL. Opening and management of CDP’s social media profiles and all digital assets Social media strategy from scratch. Defining and production of institutional and all news videos http://www.cdp.it/media/video/v ideo‐istituzionale‐cdp.html http://www.cdp.it/media/video/inaugur azione‐cantiere‐dei‐poeti‐edificio‐piazza‐ dante.html https://www.linkedin.com/co mpany/cassa‐depositi‐e‐ prestiti?trkInfo=tarId%3A141 2601186293%2Ctas%3Acassa +de%2Cidx%3A2‐1‐ 6&trk=tyah https://twitter.com/StampaCDP https://www.youtube .com/user/canalecdp
- 7. DIGITAL. Web site restyling New design and functionalities for all digital assests such as internet website and intranet. OLD WEBSITE NEW WEBSITE AND INTRANET
- 9. CORPORATE IMAGE. CDP’s events Jun 2010 – Long Term Investors’ Club Rome Conference Oct 2010 – Long Term Investors’ Club Venice Forum Jul 2014 – D20 Confenence (jointly with EIB) See: www.eib.org/infocentre/press/releases/all/2014/2014‐ 156‐d20‐and‐multilateral‐development‐banksjoin‐forces‐to‐ support‐economic‐growth‐create‐jobs‐and‐improve‐ productivity.htm Organization and management of events and design and implementation of the coordinated image
- 10. CORPORATE IMAGE. Organising events at international level http://www.governo.it/Notizie/Palazzo%20Chig i/dettaglio.asp?d=75563 http://www.governo.it/Govern oInforma/Dossier/accordi/acco rdo_cassadepositiprestiti.html http://www.cdp.it/media/comunicati ‐stampa/cdp‐e‐kfw‐accordo‐da‐500‐ milioni‐per‐le‐pmi‐italiane‐e‐ infrastrutture‐per‐l‐efficientamento‐ energetico.html http://www.fondostrategico.it/it/media/comunicati‐stampa/fsi‐e‐ kia‐costituita‐fsi‐investimenti‐con‐risorse‐pari‐a‐2‐185‐mld.html
- 11. CORPORATE IMAGE. Management of CDP’s sponsorships related events ACCADEMIA DI S. CECILIA: Since 2013, CDP is Founder member of Accademia di S. Cecilia. The CDP Communication Dep is in charge of organising related events and design coordinated image (www.santacecilia.it) EXPO 2015: CDP is one of the Official Partners for Italy's International Growth (with its subsidiaries FSI and SACE). It will have a stand and organize some events, such as “Long Term Investors’ Club” meeting (www.expo2015.org/en/partners/cdp‐fsi‐ sace‐/‐official‐partner‐for‐italy‐s‐international‐ growth)
- 13. ADVERTISING. Support to the adv campaigns (ATL & Digital)
- 14. CORPORATE IMAGE. BTL TARGETED PUBLICATIONS Campaign to promote all the instruments for Italian businesses (jointly with Treasury, Banking Association and SACE) CDP BROCHURES AND PUBLICATIONS Saving culture for schools
- 16. PAST WORKING LIFE Italian translation auditor of “A History of Economic Thought: the LSE Lectures, 1998” by Lionel Robbins; Authors: Steven G. Medema, Warren J. Samuels, William J. Baumol (see e.g. www.centrostudicampostrini.it/biblioteca‐scheda.php?id_libro=55966 Relevant experience at the Italian Treasury as Head of Press Office. Bringing an innovating approach: new press review, logo and website • www.milanofinanza.it/articoli‐preview/in‐arrivo‐cambiamenti‐per‐il‐mercato‐dei‐titoli‐di‐stato‐1072642 • www.milanofinanza.it/articoli‐preview/lira‐e‐btp‐s‐infiammano‐ma‐dopo‐perdono‐slancio‐1086863 • http://archiviostorico.corriere.it/1998/settembre/07/Titoli_Stato_fascino_breve_della_co_0_98090711139.shtml • www.milanofinanza.it/articoli‐preview/bankitalia‐segnale‐distensivo‐con‐un‐p‐t‐da‐7‐mila‐miliardi‐1092076 Few clips from the web about my journalist carreer Proud of being part of this project, “One of the greatest accounts since World War II of the evolution of economic ideas”. www.mef.gov.it 2001‐2005 2000 1990‐2001
- 19. FAMILY AND OTHER PASSIONS proud mother and wife pets lover long distance runner & walker
- 20. Thank you.