1. MARIA LUCIA ARATI
PERSONAL INFORMATION
Birthday: August, 22nd 1970 - Milan
Address: via Isonzo, 29/a 20090
Buccinasco (Mi)
Phone: 02-48840485
Mobile: 3483400704
e-mail: marialucia.ara@live.it
EDUCATION
MASTER COMUNICAZIONE E MARKETING PUBLITALIA ‘80,
1996/1997, with grant
University Degree: LETTERE MODERNE
1995, Social Communication, Università Cattolica del Sacro Cuore di Milano,
110/110
PERSONAL SKILLS
My positioning
THE ROI ACCOUNT: the very best investment you can do in the account
department.
My belief:
If you haven't got the solution, you are part of the problem.
My way of working:
Understanding + deepening + evaluating + organizing + planning + pushing into
action + leading the team towards the goal – naturally while smiling and enjoying.
EXPERIENCE
DRAFTFCB
September 2009 – Present
Dealing with Kraft international account: TUC's Brand Activation Plans for 2010
and 2011.
Creative development for Mediaset Premium's March 2010 campaign - 3 stories
"Maniacs".
Coordination for Api IP btl activities within Nectar 2010 communication plan.
2. PUBLICIS
May 2006 – September 2009
NESTLE': BUITONI: Managing whole Turnaround process and launch new "Brava"
campaign 2008.
NESTLE' WATERS: Nestlè Vera Masterbrand communication Activities, and
Acqua Panna 360° communication activities
ARTIC: follow-on campaign “Ormone libero” (2002-2005) both atl and btl
LOWE PIRELLA
1998 – 2006
ARTEMIDE: 1999 campaign Bronze Lion Cannes, Elliot Erwitt PH,
AVERNA: follow-on 2000 campaign
BAILEYS: From International pitch to production new 2000 campaign "Thief" and
international coordination for the European adaptation
BRAUN: TV and print campaign adaptation 1999-2004 for all Braun and Oral-B
products
CONDÈ NAST: weekly atl and btl comunication coordination for: Vanity Fair,
Glamour, Vogue
DISARONNO: From International pitch to production new 2002 campaign “Ice
cube”.
NESTEA: Strategic Development starting from International pitch to follow-on
campaign (TVC “Francè, fa caldo” - 2003)
NESTLÈ: NERO PERUGINA launch from strategic plan to TV and Print campaign
NESTLÈ WATERS: LEVISSIMA atl and btl activities, Lora, Claudia Regional
brands communication activities
Communication activities for: ETNOTEAM & INET, ELECTROLUX ZANUSSI,
HENKEL, GABA INTERNATIONAL (Elmex), MILUPA, MONCLER, POSTE
ITALIANE, SOREMARTEC (Ferrero new projects development ).
YOUNG & RUBICAM
1997 – 1998
Managing all communication activities for: COLGATE-PALMOLIVE, KRAFT
(Simmenthal).
MAVELIA RP
1995 – 1996
Press Agency Marketing Division Client's - Birra Moretti, Absolut Vodka, Four
Roses
Please see attachement for Recommendations.
Autorizzo il trattamento dei dati personali ai sensi del d.lgs. 196/03
Maria Lucia Arati
3. ATTACHEMENT – RECOMMENDATION from LinkedIN Profile:
http://www.linkedin.com/profile/edit?trk=tab_pro
“Maria Lucia Arati è prima di tutto una ricca di risorse e intraprendente.
Con Maria Lucia abbiamo affrontato diversi progetti e gare, abbiamo condiviso
strategie e creatività, ho sempre avuto un aiuto e un punto di vista non banale che
arricchiva il lavoro del team.” August 18, 2009
Stefano Colombo, Creative Director/Head of Art, Publicis Milan
worked with Maria Lucia at Publicis Advertising
“I've been working with Ml on many projects of integrated communication and I've
appreciated her attitude .
She perfectly knows what "media neutral" means and that's not so
usual among her colleagues in "conventional " agencies.” July 21, 2009
Guccio Tolomei, Managing Director, Publicis Dialog
managed Maria Lucia indirectly at Publicis Advertising
“Maria Lucia was a solid, knowledgeable, well-prepared collegue running a complex
piece of business at a time of diminishing investment.
I always found her positive and lively. She was a pleasure to work with.” July 7,
2009
Alasdhair Macgregor-Hastie, Executive Creative Director, Publicis Advertising
worked directly with Maria Lucia at Publicis Advertising
“Whoever has worked with Maria Lucia knows she is among the most reliable
persons you can happen to meet in an advertising agency in Milano. People who
have a slightly deeper relation with her, beside her resilience and commitment, know
that she has been gifted with a special talent for human relationships. I personally
worked with Maria Lucia Arati for some three years on important clients like
Etnoteam and I-Net, and I can add that -beyond all that- I have experienced on a
dayly basis her insightful contribution to create the perfect work environment for
achieving goals.” July 17, 2009
Aldo Cernuto, executive creative director, lowe lintas
managed Maria Lucia at Lowe Pirella
“I have been working with Lucia on several projects and clients over the years in
Lowe Pirella and I've always found her one of the most committed, reliable and
brilliant, professional I've worked with.” July 7, 2009
Roberto Fuso Nerini, General Manager, Lowe Pirella
managed Maria Lucia at Lowe Pirella
“I had the honour of meeting MariaLucia on Levissima client, a mineral water brand
of Nestlè Waters, that she was handling as account il Lowe Pirella. Maria Lucia has
always been a fair and open partner, respectful of other expertise and point of view
as partners on different communication disciplines. She has never taken the arrogant
posture that, sometimes, the general advertising people take when working with other
partners. The client benefited of this close partnership : results have been remarkable
and client management always prized the whole team .” July 9, 2009
Stefano Del Frate, Managing Director, Draft Italy
was with another company when working with Maria Lucia at Lowe Pirella
