NO EMAIL DAY presentation for North East New Tech (3rd Feb 2012)

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Slides from my presentation on my 'No Email Day' campaign on 11/11/11 which went global/viral following coverage on The Next Web and what happened next.

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NO EMAIL DAY presentation for North East New Tech (3rd Feb 2012)

  1. 1. NO EMAIL DAY 11.11.11 www.facebook.com/NoEmailDay @NoEmailDayHQ
  2. 2. <ul><li>You need 3 things to change the world: </li></ul><ul><li>Laptop </li></ul><ul><li>Smartphone </li></ul><ul><li>Imagination </li></ul>
  3. 3. Domino Project Street Team
  4. 4. ‘ Poke The Box’
  5. 5. ‘ Do The Work’
  6. 6. NO EMAIL DAY ‘Manifesto’ 10 page document, written in 2 nights & published on Slideshare in August 2011
  7. 7. Twitter @NoEmailDayHQ #noemailday
  8. 8. Facebook facebook.com/NoEmailDay
  9. 9. The Next Web 8 th October 2011
  10. 10. Being pro-active!
  11. 11. The Next Web 15 th October 2011
  12. 12. What happened next? 1,000’s of Tweets, blogs and forum posts about the campaign from all over the world incl. the UK, USA, France, Germany, Spain, Italy, Eastern Europe, Scandinavia, Russia, Egypt, Israel, Africa, Philippines, Malaysia, Hong Kong, Japan, Australia, Argentina, Brazil, Chile & more! (I even had a phone call from a TV documentary maker in South Korea). 27,000 Slideshare views of the NO EMAIL DAY ‘Manifesto’ in November alone Radio interview for the BBC Radio 5 Live ‘Outriders’ show Brief mention in the Wired magazine podcast 2-page spread in The Journal ‘Science & Technology’ section by John Hill Feature on New Media Now website by Hanna Miettinen Sarah Price (Gmail Community Manager) blogged about it on Google+ Support from Luis Suarez (Knowledge Manager, Community Builder & Social Computing Evangelist @ IBM) – this led to IBM Benelux launching their ‘Outside The Inbox’ campaign to coincide with #noemailday Features in Forbes, Wall Street Journal and Lifehacker
  13. 13. 3 small words of encouragement
  14. 14. What happened on 11/11/11? 88 pages and 440 Tweets
  15. 15. Facebook Page Insights
  16. 16. Facebook Page Insights
  17. 17. Facebook Page Insights
  18. 18. Upsides? (or why the idea spread)
  19. 19. Downsides? (or what didn’t work)
  20. 20. NO EMAIL DAY 12.12.12 www.facebook.com/NoEmailDay @NoEmailDayHQ
  21. 21. “ Don’t wait to be chosen, pick yourself” Seth Godin, ‘Poke The Box’
  22. 22. “ We need more Leaders NOT Followers” http://plandigital.wordpress.com

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