What is social media

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What is social media

  1. 1. What is Social Media? Bentall Operations Meeting Toronto ICSC
  2. 2. Social Media Revolution 2010 http:// www.youtube.com/watch?v =NB_P-_ NUdLw
  3. 3. Social Media Experts! <ul><li>Tough economy sends unemployed to Internet </li></ul><ul><li>January 2009 – 4,500 experts in the field </li></ul><ul><li>May 2009 - Oprah opens a Twitter account </li></ul><ul><li>December 2009 – 65,000 experts in the field </li></ul><ul><li>AMA Guest Speaker </li></ul>
  4. 4. POSITIVE EXPOSURE Britain’s Got Talent 48 Million viewers http:// www.youtube.com/watch?v =RxPZh4AnWyk
  5. 5. NEGATIVE EXPOSURE United Airlines breaks guitar 9 Million viewers http:// www.youtube.com/watch?v =5YGc4zOqozo
  6. 6. 3 former PayPal employees created video sharing site. Google bought for 1.6 Billion in 2006 http://www.youtube.com/watch?v=aqyojnM9tlc http://www.youtube.com/watch?v=7EYAUazLI9k
  7. 7. <ul><li>Twitter, is a popular social networking and microblogging website and followed by masses of people who &quot;Tweet,&quot; or create small messages limited to 140 characters or less, about what they are doing. </li></ul><ul><li>Some people think Twitter is nothing but a waste of time while others believe it is an effective way to propel a business . </li></ul><ul><li>Twitter can be used as a method of research. </li></ul>
  8. 8. <ul><li>TOP TWITTER ACCOUNTS </li></ul><ul><li>Lady Gaga 6,280,000 followers </li></ul><ul><li>Britney Spears 5,931,000 </li></ul><ul><li>Ashton Kutcher 5,779,000 </li></ul><ul><li>Barack Obama 5,404,000 </li></ul><ul><li>Justin Beiber 5,225,000 </li></ul><ul><li>The Ellen Show 5,220,000 </li></ul><ul><li>Kim Kardashian 4,803,000 </li></ul><ul><li>Oprah 4,240,000 </li></ul><ul><li>Taylor Swift 4,217,000 </li></ul>
  9. 9. MISSION: To give people the power to share and make the world more open and connected. STATISTICS More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook
  10. 10. <ul><li>More than 70 translations available on the site </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. </li></ul>
  11. 11. <ul><li>TOP COUNTRIES USING FACEBOOK </li></ul><ul><li>USA 310,178,000 = 40% users </li></ul><ul><li>UK 61,792,000 = 42% users </li></ul><ul><li>Indonesia 230,000,000 = 11% users </li></ul><ul><li>Turkey 72,500,000 = 31% users </li></ul><ul><li>France 65,447,374 = 29% users </li></ul><ul><li>Italy 58,751,711 = 28% users </li></ul><ul><li>#1 Canada 34,630,000 = 45% users </li></ul><ul><li>Phillipines 92,000,000 = 16% users </li></ul><ul><li>Mexico 110,201,789 = 12% users </li></ul><ul><li>Spain 40,000,000 = 26% users </li></ul><ul><li>India 1,180,000,000 = 0.9% users </li></ul>
  12. 12. TOP FACEBOOK PAGES <ul><li>#1 Michael Jackson </li></ul><ul><li>#2 Vin Diesel </li></ul><ul><li>#3 Barack Obama </li></ul><ul><li>#4 Facebook </li></ul><ul><li>#5 Mafia Wars </li></ul><ul><li>#6 Texas Hold’em </li></ul><ul><li>#7 Megan Fox </li></ul><ul><li>#8 Starbucks </li></ul><ul><li>#9 Lady Gaga </li></ul><ul><li>#10 RIP Michael Jackson </li></ul><ul><li>#11 I Love Sleep </li></ul><ul><li>#12 Pizza </li></ul><ul><li>#13 Twilight </li></ul><ul><li>#14 Will Smith </li></ul><ul><li>#15 Dr. House </li></ul>
  13. 13. <ul><li>one of the world's largest on-line market research companies </li></ul><ul><li>comScore estimates that two million users are part of their monitoring program </li></ul><ul><li>The data is used to generate reports on topics ranging from web traffic to video streaming activity and consumer buying power </li></ul>
  14. 14. <ul><li>AUGUST 2010 </li></ul><ul><li>Canadian Internet Activity </li></ul><ul><li>#1 Microsoft – hotmail & messenger </li></ul><ul><li>#2 Google </li></ul><ul><li>#3 Facebook </li></ul><ul><li>#4 Yahoo </li></ul><ul><li>#5 Ebay </li></ul><ul><li>#6 Wikimedia (wikipedia) </li></ul><ul><li>#7 Yellowpages Group </li></ul><ul><li>#8 Apple (Mac) </li></ul><ul><li>#9 Sympatico (Bell) </li></ul>
  15. 15. AUGUST 2010 Canadian Social Networking Activity #1 Facebook 83% #2 Windows Live 29% #3 Twitter 13% #4 Linkedin 9.6% #5 My Space 8.6% #6 Deviantart 4.7% #7 Yahoo! Pulse 4.2% #8 Skyrock 4% #9 Digg 3.9% #10 Classmates.com 2.7%

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