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Social Media


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Social Media

  1. 1. Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
  2. 2. A bit about me … <ul><li>reporter, producer and editor in 5 countries 1975-95 </li></ul><ul><li>university journalism teacher since 1996 </li></ul><ul><ul><li>Continue to practise journalism (PANPA columnist 1996-2005) </li></ul></ul><ul><li>published 14 books and 3 teaching manuals (almost all about journalism and technology) </li></ul><ul><ul><li>Another book due out in November </li></ul></ul><ul><ul><li>138 conference presentations in 26 countries </li></ul></ul><ul><ul><li>100 training courses in 8 countries </li></ul></ul><ul><li>consultant with Ifra Newsplex and Innovation International </li></ul><ul><li>member Online News Association’s international committee </li></ul>
  3. 3. Some concepts <ul><li>Social media : YouTube, Flickr, blogs </li></ul><ul><li>Social networking : Facebook, LinkedIn </li></ul><ul><li>“ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs </li></ul><ul><ul><li>A contribution to a blog is called a post </li></ul></ul><ul><li>“ Twittersphere ”: all of the stuff associated with Twitter </li></ul><ul><ul><li>A contribution to Twitter is a tweet </li></ul></ul><ul><ul><li>Collectively called “ Web 2.0 ” </li></ul></ul>
  4. 4. Today: Web 2.0 for teaching
  5. 5.
  6. 6. 2010: <ul><li>Mobile phones </li></ul><ul><li>Blogs, moblogs, podcasts, vlogs, wikis </li></ul><ul><li>Google tools </li></ul><ul><li>Skype / Callrecorder </li></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Massive technological change driven by Moore’s law and Hwang’s law
  7. 7. 2015 ? <ul><li>Amazing technologies … just beyond the horizon </li></ul><ul><li>Samsung briefing, October 2009 </li></ul>
  8. 8. Let’s see: <ul><li>Who has a blog ? </li></ul><ul><li>Who uses Facebook ? </li></ul><ul><li>Who has a LinkedIn account? </li></ul><ul><li>What about MySpace ? </li></ul><ul><li>Who has a Flickr account? </li></ul><ul><li>Who uses Twitter ? </li></ul>
  9. 9. Almost everything I mention today is a four-letter word starting with “f” FREE
  10. 10. About the blogosphere <ul><li>175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second) </li></ul><ul><ul><li>Feb 2004 Technorati tracked 2.4 million blogs </li></ul></ul><ul><ul><li>June 2009 Technorati tracking 112.8 million blogs & > 250 million pieces of social media </li></ul></ul><ul><li>Technorati claims to report within 8 minutes of blog being published </li></ul>
  11. 11. More blog stuff <ul><ul><li>First blog December 1997 </li></ul></ul><ul><ul><li>Ben & Mena Trott 2001: Moveable Type ( homage to Gutenberg) </li></ul></ul><ul><ul><li>Wordpress the other major player, plus Google’s Blogger </li></ul></ul><ul><ul><li>July 2006 Pew said 57 million people read blogs each day in the United States </li></ul></ul><ul><ul><li>8 million American adults said they had created blogs </li></ul></ul><ul><ul><li>half of all American teenagers aged 12-17 (about 12 million) have created content for web </li></ul></ul><ul><li>China had about xxx million blogs in March 2010 </li></ul><ul><li>Australia had about 750,000 blogs as of 2009 </li></ul>
  12. 12. Flickr <ul><li>4 billion photos and growing </li></ul><ul><li>Demonstrate </li></ul><ul><li>Advanced search + &quot;For a Location&quot; </li></ul><ul><li>Or </li></ul>
  13. 13. Social bookmarking: Delicious <ul><li>This weirdly-named site ( / ) allows you (after you register) to store all your bookmarks in one location on the web </li></ul><ul><li>Better still, you also have access to anyone ’s bookmarks, a great research tool </li></ul><ul><li>Ideal if you are planning and co-ordinating a project that involves people in different locations </li></ul><ul><li>Quinn bookmarks at </li></ul>
  14. 14. Skype <ul><li>Enables free calls around the world to other skype users … </li></ul><ul><li>Download software from web at </li></ul><ul><li>Choose a name for your skype account </li></ul><ul><li>Put money into an online account via credit card to phone landlines and mobiles … </li></ul><ul><li>Demonstrate Skype and CallRecorder </li></ul>
  15. 15. Facebook <ul><li>By March 2010 most visited site on web </li></ul><ul><li>> 8 million Australians on Facebook </li></ul><ul><li>6 million “active” users (Oct 2009) </li></ul><ul><ul><li>Active = use at least once a month </li></ul></ul><ul><li>But half of the 6 million use Facebook daily (average 22 minutes) </li></ul><ul><li>Demonstrate Facebook </li></ul>
  16. 16. LinkedIn <ul><li>Network tool for professionals </li></ul><ul><li>60+ million users worldwide </li></ul><ul><ul><li>Median age 41 </li></ul></ul><ul><ul><li>Median income $US 100,000 </li></ul></ul><ul><li>>1 million users in Australia </li></ul><ul><li>Find people, companies, jobs </li></ul><ul><li>Demonstrate LinkedIn </li></ul>
  17. 17. Focus on micro-blogging <ul><li>Twitter </li></ul><ul><li>Zousa </li></ul><ul><li>Tumblr </li></ul><ul><li>Utterli </li></ul><ul><li>Plurk </li></ul><ul><li>Yammer </li></ul>
  18. 18. <ul><li>Excellent resource at </li></ul><ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Most people update from their computer via web browser (65%). Others use mobile phone … </li></ul></ul>
  19. 19. Videos about Twitter <ul><li> </li></ul><ul><li>T w itter in plain English, also by the talented Lee LeFever: </li></ul><ul><li> </li></ul>
  20. 20. The Twitter home page
  21. 21. Twitter in Australia <ul><li>May 2009 : 780,000 people on Twitter in Australia </li></ul><ul><ul><li>Spend 10 minutes per month </li></ul></ul><ul><ul><li>3.6 times a month </li></ul></ul><ul><li>K ey demographic : 36% of Twitter users aged 35-49 </li></ul><ul><li>August 2009 : 1.5 million on Twitter in Australia </li></ul><ul><ul><li>Still 10 minutes per month </li></ul></ul><ul><ul><li>4 visits a month </li></ul></ul><ul><li>57% of users are 35+ </li></ul><ul><ul><li>Source: Ben Shepherd , former d igital d irector for Maxus in Australia , using Nielsen’s Netview </li></ul></ul>
  22. 22. Search tool for tweets <ul><li> </li></ul><ul><li>Show advanced search </li></ul>
  23. 23. Using Twitter <ul><li>Demonstrate TweetDeck </li></ul><ul><li>Other Twitter-connected sites </li></ul><ul><li>Tweetscan </li></ul><ul><li>Tweetgrid </li></ul><ul><li>Tweepsearch </li></ul><ul><li>Twittervision </li></ul><ul><li>Hunt celebrities </li></ul>
  24. 24. Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
  25. 25. Twitter tools: @ and D <ul><li>Want a public conversation? @ </li></ul><ul><li>Want a private conversation? D </li></ul>
  26. 26. The power of retweet (RT) <ul><li>Spread the word (like forwarding an email) </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more eyes if a tweet goes viral </li></ul>
  27. 27. Example of viral story, Sep 30
  28. 28. Hashtags (#) <ul><li>Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets </li></ul><ul><li>Other examples: #mumbai, #iran </li></ul><ul><li>Find hashtags via </li></ul><ul><li>Check out </li></ul>
  29. 29. HOW SCHIBSTED USES SOCIAL MEDIA <ul><li>Case study from Norway </li></ul>
  30. 30. Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
  31. 31. Newsdesk at Aftenposten
  32. 32. News displays outside the office
  33. 33. VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
  34. 34. 3 people edit the home page
  35. 35. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
  36. 36. Exercise <ul><li>Find a partner </li></ul><ul><li>Choose one of the tools discussed today … </li></ul><ul><li>What ideas could you take back to work? </li></ul><ul><li>One member of each pair will talk about your ideas to the whole group (if time allows) </li></ul>
  37. 37. Thank you for your time <ul><li>Stephen Quinn </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>Mobile: +61-439-321-888 </li></ul>