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The Domino Project: Start. Now! by Paul Lancaster


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Slides from my 5min Ignite presentation first delivered at the Codeworks Connect ‘Think and a Drink’ event at the Vermont Hotel, Newcastle upon Tyne, England on Thursday 29th September 2011.

Please contact me via @plandigitaluk, @lordlancaster, or call +44(0)7734 722 716 if you’d like to know more or get me to deliver this presentation again for you.

Published in: Business, Technology
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The Domino Project: Start. Now! by Paul Lancaster

  1. 1. Start. Now!
  2. 2. <ul><li>Named after the domino effect - one powerful idea spreads down the line, pushing from person to person. </li></ul><ul><li>Visit for the official line but I say it’s about: </li></ul><ul><li>Creating and sharing ‘Great Work’ </li></ul><ul><li>Speed </li></ul><ul><li>Removing barriers </li></ul>
  3. 3. Creating and sharing ‘Great Work’ Seth Godin Steven Pressfield Derek Sivers Zig Ziglar Dan Zarrella Nancy Duarte Jeff Jarvis Dan Pink Premal Shah Sir Ken Robinson Danielle LaPorte Steven Johnson Daymond John Kevin Kelly + more
  4. 4. Speed <ul><li>Cutting out the middle man. (In this case the publisher) </li></ul><ul><li>Rapid time to market. (‘Anything You Want’ = 12 weeks) </li></ul><ul><li>Short, pacy books. (Designed to be read in under 1hr) </li></ul><ul><li>Domino Project Street Team. (Rewarding the sneezers) </li></ul>
  5. 5. Domino Project Street Team
  6. 6. ‘ Do The Work’
  7. 7. Removing Barriers <ul><li>Our Enemies </li></ul><ul><li>Resistance (i.e. fear, self-doubt, procrastination, distraction, perfectionism) </li></ul><ul><li>Rational thought </li></ul><ul><li>Friends and family </li></ul><ul><li>This is War </li></ul><ul><li>Resistance’s goal is not to wound or disable. It aims to kill. </li></ul><ul><li>When we fight it, we are in a war to the death. </li></ul>
  8. 8. What’s stopping you? +
  9. 9. “ Less talk, more action”
  10. 10. “ Your business plan is moot. You don’t know what people really want until you start doing it!” Derek Sivers, ‘Anything You Want’
  11. 11. ‘ Poke The Box’
  12. 12. Don’t wait to be chosen, pick yourself
  13. 13. PostOffice
  14. 14. @PlanDigitalUK
  15. 15. @PlanDigitalUK
  16. 16. NO EMAIL DAY 11.11.11 @NoEmailDayHQ
  17. 17. The clock is ticking Start now. Initiate something ‘ Ship’ now, refine later Embrace ‘Beta-Think’
  18. 20. @ProjectDomino #ignitedomino