Experience designer of health information. Industries include, nutraceuticals, pharmaceutical, public health, orthopedics, organic skin care, weight management, metabolism, nutrition, dietary supplements, patient, and physician education.

1. K L A N C H E R
i m p r o v i n g t h e u n d e r s t a n d i n g o f s c i e n c e t h r o u g h d e s i g n c o m m u n i c a t i o n
P O R T F O L I O

2. Cincinnati Eye Institute
P&G Pharmaceutical
W.C. Brown Publishers
Indigo Medical / Ethicon Endo-Surgery
Medical Illustration & Design
As an accredited medical illustrator my
responsibility is to take complex health
information and distill it into a visual format that
helps improve health communication for
physicians and their patients.
These pieces represent various scientific or
medical illustrations created using Adobe
Photoshop.

3. Thorne Research
New Customer Program
Tri-pocket folder houses all the
critical information when becoming
a Thorne Research customer.
Includes tabbed inserts explaining:
- Medical Affairs
- Customer Service
- Exclusive Products
- Quality & Purity
- Order Policy
- Customer Commitment
- Patient Express® Checkout
- Advancing Nutrition
Center pocket allows for insertion of
Thorne Research 170-page catalog.
Slots for sales business card and
Customer Service business card

4. Thorne Research
Practitioners Full Product Guide
This 170 page guide is a complete
presentation of Thorne Research’s
nutritional supplement product offerings.
Communication must is FDA DSHEA
Compliant
DIVISIONS REPRESENTED:
• Thorne Research
• Thorne Metabolic Nutrition
• OncoQOL - Cancer
• Thorne Performance/Exos
• ThorneVet

5. Thorne Research
Product Sales Sheets
(Practitioner)
Standardized practitioner sales aids
to help support the territory sales
manager communication efforts.
Information is FDA. DSHEA compliant.
Visual images of mico-anatomy are
helpful in communicating the cellular
level of nutrient activation.

6. Thorne Research
New Product Launch
• Informational Sheet
• Patient IBS/IBD Tri-Fold
• Social Media Ad
The illustration of flowers and plants in the
form the human GI tract creates a defining
brand for EnteroMend® and is an icon for
GI health.
The glass, product and bottle did not
Exists as a single image in the ‘Buy 6 Get
the 7th Free’ social media ad, Each image
was blended into one single setting.
IBS/IBD patient education brochure
is designed to be given to the patient by
their practitioner.

7. Thorne Research
ThorneVet
Product Sales Sheets
(Practitioner)
Standardized veterinary sales aids to
help support the territory sales manager
communication efforts.

8. Thorne Research
Metabolic Syndrome Guides
These practitioner and a patient guides
address the protocols for managing
metabolic syndrome. Guides explains the
usage of key Thorne Research nutritional
products, offers diet, recipes and
life style information that will help
reverse this insulin resistant
condition.
Follows FDA DSHEA guidelines

9. Thorne Research
Immune / Detoxification Program
A guide for patients using one of three
detoxification products.
Includes detailed product information
as well as smoothie recipes, and life
style guidance suggestions.

10. Thorne Metabolic Nutrition
Bariatrix Health
Annual Bariatric Health
Professional Conference Booth
Promoting transformation and
sustainability for weight management
practitioners and their patients.
Positioned in an awkward path we
chose to embrace the real estate on
the back of the booth to showcase
the products and services found inside
the booth. The large butterfly is not
only a symbol of transformation, but
act as and unexpected design element
to attract visitors to the booth.

11. Thorne Metabolic Nutrition
Bariatrix Health
Package Design
Educational Poster
New protein meal for bariatric patients
available in two flavors.
Follows FDA DSHEA packaging regulations
Educational poster to explain to bariatric
patients that they do not need to take
a handful of supplements and vitamins to
maintain thier health.

12. OncoQOl®
Sales Collateral
Nutritional supplements specifically
designed for the onocologist.
These sales tools are developed
for territory sales teams to promote
products and their usage. They represent
a few of many pieces developed for
this Thorne Research Division.

13. Product Catalog
Thorne Performance mini catalog. All products
in this guide are specifically designed for
fitness/sports performance.
Side-tabs denote whether product
is to be used pre, during, or post workout.
This guide was distributed by sales team.
Wire-O binding is for in-house scalability as
new products are added.
.
Thorne Research
Thorne Performance

14. Thorne Research
Thorne Performance
Product Catalog
Thorne Performance mini catalog. All products
in this guide are specifically designed for
fitness/sports performance.
Side-tabs denote whether product
is to be used pre, during, or post workout.
This guide was distributed by sales team.
Wire-O binding is for in-house scalability as
new products are added.
.

15. State of Ohio
Ohio Department of Health
Grant Promotion Visual Aids
A series of content-rich informational
documents presented to the Ohio State
Legislature to educate and promote
various Ohio Department of Health
grants.

16. Ohio Department of Health
HIV Prevention Program
First Contact Program
Identifying HIV patients as soon as possible
is critical to prevent the spread of the disease
and helps reduce the patient’s risk of developing
AIDS. This program was developed for Ohio
emergency rooms to encourage all patients
seeking any treatment to be screened for HIV.
Created in Spanish and English
ACTION:
Poster for waiting room.
‘Remind Me’ Lapel Button (not shown)
- helps nurses remind the nursing staff
to screening patients. Also acts as a tool
for patients to inqure about the button.
‘Why Get Screened’ Panel Card
- if the patient rejects the opportunity to be
screened, this two-sided educational card
explains why one should get tested, and
covers information about the painless
Rapid Test
‘Your Negative’ Round Palm Card
- given to patients who were screened and results
are HIV negative. Back-side is affixed with a
condom and explains ‘how to stay HIV negative’,
and encourages retesting.
‘STEPS’ Flip Book for HIV Positive
- Instead of a positive card, HIV positive patients
are given counseling and presented with the STEPS
book. This small discreet book is about the STEPS
a patient will go through, both emotionally and
physically to manage HIV. Additionally explains
how to get care, funding resources, monitoring
HIV, and managing side-effects, and how to create
a healthy lifestyle.
This program was so well received it was accepted as a poster abstract into
the CDCs International HIV Conference in Washington D.C.

17. The Ohio State University
School of Public Health
Bi-Annual Public Health Magazine
This bi-annual magazine promotes the
activities and grant activities within the
Ohio State (OSU) School of public health.
These magazines depict adherence to
OSU brand guidelines that define fonts,
color palette, patterns and icons.

18. Ohio Department of Health
Help Me Grow Program
Wellness & Development Guide
Complete rennovation of Help Me Grows
children’s development guide. This 70 page
guide walks future parents through the care
and development of their child from pregnancy
through 5 years of age.
Distributed in local health departments and
WIC programs.

19. Disables American Veterans
Annual Reports
Awarded several annual reports for the
DAV. Each report was based around
a client-determined DAV theme.

20. Allied BioMedical
(start-up)
HIV Testing Kit
Allied Biomedical has developed a series
of Rapid Assay Tests that are more
accurate and can be manufactured at
a reduce cost.
Designed to be sold to hospitals,
clinics, foreign health administrators.

21. Allied BioMedical
(start-up)
PRIMOS
Allied Biomedical Rapid Detection diabetic
care kit. Proposed packaging concept.

22. Thorne Research
Labeling / Package Design
Conceptual and live products
developed to promote Thorne Research
expansion into new markets.
• Trucardia® a partnership with the
Hypertension Institute to create
nutritional supplements that support
cholesterol, vascular and heart health
• Thorne Therapeutics™ - new professional
line of harsh ingredient-free and
endocrine disruptor-free skin care
• Proposed update of Thorne Research
nutritional product label

23. Logos
Sanas Therapeutics
A Canadian based nutritional supplement
company focused on detoxification and
anti-inflammatory products. (start-up)
Cognipro™
Nutritional line focus on cognitive health
products. (start-up)
TruCardia™
A partnership with Thorne Research
and the Hypertension Institute of Nashville.
Mission is to develop and research
nutritional products that target
cholesterol, vascular and heart health.

24. Procter & Gamble
Pre-Launch - Prilosec
P&G brand managers identified the need
to educate pharmacists on the difference
between antacids, H2’s (histamine blockers)
and PPI’s (proton pump inhibitors). Prilosec
is a PPI.
The goal was to create a short video
to explain the highly complex mechanisms
of action of acid reducers and simplify it to
a level that would be quickly understood.
I art-directed and story boarded this
video in partnership with Lightborne
Communications known for their 3D
animators and video production.
This was created on a one month
deadline and small budget.
View Video Here: bit.ly/acidreducer

25. K L A N C H E R
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