Hospital marketing Hospital marketing

1. ECONOMIC
HEALTH
Ahmed A J Bsc
MLT

3. PRESENTATION OUTLINES
Hospital Marketing Definition
 Hospital Marketing Functions
Social Media Impact on Hospital
Marketing
Activities Regarding Hospital
Marketing:

4. .

5. HOSPITAL MARKETING
Hospital marketing is a way of
promotion which provides high quality
medical care to the consumer or
community while satisfying patient
and families needs.
The target market includes patients
and families, communities, doctors,
medical personnel, hospital staff, and

6. PROMOTION
In marketing, promotion refers to any type of
marketing communication used to inform or
persuade target audiences of the relative merits
of a product, service, brand or issue.
The aim of promotion is to increase
awareness, create interest, generate sales or
create brand loyalty.
Hospital marketing is a way of promotion.

7. FUNCTIONS OF HOSPITALS
MARKETING
Hospital marketing has three
functions
First, from the hospital’s point of
view, through analysis of the target
market, hospitals can understand the
future needs of consumers and
establish good management strategy
for higher profitability.

8. CONT…
 Second, from the consumer’s point
of view, it provide readily available
and vital information to consumers
so as to avoid doctor shopping
which may delay treatment, worse
medical condition, and increase
medical expenditure

9. CONT..
Third, from a social
aspect, consumers get
good yet affordable
medical services.

10. HOSPITAL MARKETING
IMPORTANCE
Though hospital marketing can bring many
benefit, for instance to save medical resources
and educate the consumers with the correct
and healthy information to promote hospital
image, still some scholars have different
opinions, they think that hospital marketing
may reduce the quality of the medical services
and lead to competition between medical
organization which may cause unnecessarily
medical services.

11. CONT..
The purpose of medicine is to
service of humanity.
The hospital marketing may
inform the consumers with the
correct healthy concept and
accurate consumers’ choices, and
to promote the quality of medical

12. CONT...
On the other hand, the market target may
have two groups: exterior customer
(patient, families and community) and
interior customer (hospital employees),
thus, how to do hospital marketing and to
improve the satisfaction and efficiency of
the customer, is the important issue of the
hospital marketing can improve
satisfaction of the target market .

13. DUE TO SOCIAL MEDIA ADOPTION
HOSPITAL MARKETING EMERGED AS A
REPUTATION MANAGEMENT TOOLS
FOR HOSPITALS.
Hospitals are now connecting with their
patients via social media, they make them
aware, talk and also chat via video, images and
medical quiz on social media.
 This all things not only help building their
reputation but also they increase their word of
mouth customer.
 Allows Understanding the customer life cycle

14. HEALTHCARE AND HOSPITAL
MARKETING: CUSTOMER LIFE -
CYCLE
It’s always responsibility and a strategy to
feed your audience with relevant data on social
media.
 When hospitals and Healthcare related pages
share content which is emotional or informative
the content due to which someone can warned
or aware of any diseases or symptoms are
noticed by followers and then they start
following to that content regularly.
Allows Discussion about Activities you can

15. ACTIVITIES REGARDING HOSPITAL
MARKETING:
Video Marketing : it’s a powerful visual content strategy which
helps to increase trust and also visual catalyst to followers.
Image Marketing : Images are the medium of connection which
really leaves impression on mind even people just scroll down.
Event Marketing :You invite people for any good cause or you
arrange an Event like marathon, blood donation camp or any
fitness camp which relates with most problems with society
people not only participate enthusiastically but also brag a lot
about the event which is again plus point to hospital marketing.

16. REFERENCE
Introduction To Health Economy
Book EPHTI
Wikipedia
Hospital Marketing Blog by John

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